This week we dive into value pricing with Mark Wickersham - a pioneer of value pricing in the accounting industry, who has been showing accountants how to charge their value for years. We go over the difference between value pricing and the traditional 'per hour' pricing model & why it's outdated and undermines our field as a whole. 

To learn more about Mark & to check out his free resources, click here. Mention Owners & Operations!

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This week we grill our good friend Craig Hausz abut firm acquisitions. Craig has grown his firm exponentially through buyouts over the years and he has learned A LOT. This week, he is in the middle of adding over half a dozen new employees and onboarding hundreds of clients. Listen & learn with us!

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We are PUMPED to have Matt Patrick on to talk about Company Culture. His firm, Patrick Accounting, has received several honors and awards for the 'best firm to work for' by AccountingToday in 2021, Inc 5000 Fastest Growing companies in 2019, 2020 & 2021, as well as many other recognitions. Let's just say that when it comes to having a badass culture, Matt Patrick is the OG, and we should all listen to what he has to say.

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This week our good friends over at Business Builders - a top tier marketing agency, Ali & Kari, completely school us on the big picture marketing principles and practices.

We talk about messaging, platforms, StoryBrand, marketing mistakes & more.

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This week a good friend of ours & a fellow generational firm owner, Kurt Rickoff.

Not only is he second generation - his daughter is now under his wing, learning the ropes.

Tune in for a lighthearted discussion & to learn how very different our parents handled bringing us into the business.

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Andrew Berg is on our top favorite people list.

He is a firm owner that makes it a point to think and work outside of the box and is anything BUT traditional.

This week we have a great, hilarious conversation with him about how an out of the box firm is possible - how not working overtime and giving your staff flexibility is not only possible, but the only way any of us will ever do business.

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This week will BLOW YOUR MIND. 

Did you know organic marketing could be as simple as 10-20 word posts that take a few seconds to create? Cameron Montgomery, an absolute powerhouse in the marketing world for accountants and bookkeepers, joins us this week to drop some knowledge bombs, give us practical tips that we've already started implementing (and you can too) and tells us a little about the program he offers.

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Thinking about rebranding or merging with another firm?

This week Eric and John of Kaizen CPA's & Advisors join us to talk about their journey over the past couple of years through rebranding and merging their firms. They share the lessons they've learned, what not to do & what is working well.

They also have a general business podcast...check it out here:
https://podcasts.apple.com/us/podcast/blood-sweat-business/id1644418457

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Cheers y'all!