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  • #58 Source and Signal: The Anatomy of Your Thought Leadership Operating System

    #58 Source and Signal: The Anatomy of Your Thought Leadership Operating System
    2026/02/25
    I believe your thought leadership can never outperform the instrument it's coming from. When the source is clear and the signal matches, resonance happens naturally. When one half is missing or underdeveloped, even the best strategies won't land the way they should.In this episode, I unpack the anatomy of what I introduced last week: the thought leadership operating system. I reveal how the Four E's of Core Resonance naturally divide into two halves that map onto how sound actually works. The first half is source, made up of your Essence (how you're wired) and your Experience (your lived wisdom). The second half is signal, made up of your Expression (how you naturally communicate and guide transformation) and your Embodiment (whether you're walking your talk). Through the metaphor of a Stradivarius violin and a student rental playing the same note but sounding completely different, I show why what you're built from matters as much as what you put out into the world. I also share real client stories and my own experience to demonstrate what happens when one half is strong but the other is underdeveloped, and how to use these four elements as a diagnostic tool when something feels stuck.Whether you're someone with deep self-awareness who can't figure out how to get your ideas out into the world, or someone who is incredibly visible but knows the content isn't fully coming from you, this episode offers a framework for finding exactly where the misalignment lives and what to do about it.IMPACT POINTS FROM THIS EPISODE:⚡ Your Source Is Your Sonic Signature — Just like a Stradivarius and a student violin can play the same note but sound completely different because of what the instrument is made from and what it's been through, your Essence and Experience create a source that no one else can replicate. You can't fake it, borrow it, or shortcut it. When you teach from your own lived wisdom rather than someone else's stories, people feel the difference even if they can't name it.⚡ A Strong Source Without a Clear Signal Stays Silent — Self-awareness alone doesn't create thought leadership. Some of the most brilliant people I work with know exactly who they are but can't figure out how to get it out into the world. Understanding your Expression mode and closing the Embodiment gap is what turns a powerful instrument into a sound that actually travels. An instrument sitting in a case makes no music.⚡ Source and Signal Work as a Diagnostic Tool — When something feels stuck, you now know where to look. If the work is draining you, check Essence. If you feel like you lack credibility, check Experience. If your message isn't landing, check Expression. If everything looks right on paper but something still feels off, check Embodiment. The answer is almost always in one of these four places, and the fix is alignment, not more tactics.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype Assessment (macyrobison.com/quiz)Dr. J.J. Peterson WebsitePodcast - Badass Softie StoryBrandThe Science of Scaling by Benjamin Hardy and Blake EricksonEPISODES REFERENCED:Episode 57: Stop Fixing the Surface: The Operating System That Makes Everything Else Work — last week's episode introducing core resonance as the operating systemEpisode 56: Resonance is the Mechanism: The Real Science Behind Authentic Thought Leadership — the physics of how your signal bounces, absorbs, or creates sympathetic resonanceEpisode 35: From Framework to Action: Using the Four E's as Your Diagnostic Tool and Strategic Compass — applying the Four E's as both a diagnostic tool and decision-making filterEpisode 34: The Four E's of Core Resonance: Building Authentic Authority That Lasts — the evolution from the original core resonance formula to the comprehensive Four E's frameworkEpisode 39: Strategic Decision-Making: Building the Muscle That Transforms Your Thought Leadership— using the Four E's as a strategic decision filterEpisodes 32 & 33: Simple Systems Scale and Permission to Scale — two-part series on what Benjamin Hardy's The Science of Scaling reveals about resonant thought leadershipCONNECT WITH MACY:Take the free Thought Leadership Archetype Assessment at macyrobison.com/quizFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    25 分
  • #57: Stop Fixing the Surface: The Operating System That Makes Everything Else Work

    #57: Stop Fixing the Surface: The Operating System That Makes Everything Else Work
    2026/02/18

    I believe that most experts aren't failing because they chose the wrong strategy. They're struggling because they're running powerful strategies on an operating system that was never fully installed, or worse, one that was built for someone else entirely.

    In this episode, I unpack a pattern I see with nearly every thought leader I work with: brilliant people investing in great programs, solid tactics, and proven strategies that still don't produce the results they should. I use the metaphor of a phone's operating system to explain why Core Resonance sits at the center of everything I teach, and why skipping it is the reason so many experts feel persistent friction they can't quite name. When the layer underneath your strategy isn't solid, no amount of surface-level fixing will close the gap.

    I get personal in this one, sharing how I experienced this exact pattern in my own journey. Despite nearly a decade in the thought leadership space, launching bestselling books, building seven-figure programs for clients, and leading the StoryBrand Guide Program, I still struggled to build my own platform because I was starting from the outside in. The moment I stopped forcing myself into someone else's blueprint and started building from how I'm actually wired, everything shifted. I walk through the symptoms that signal an operating system problem, why they're so hard to diagnose on your own, and what changes when you build from the center out.

    IMPACT POINTS FROM THIS EPISODE:

    ⚡ Strategy Isn't the Problem, Your Operating System Is – When proven strategies still feel like a fight, it's rarely because the program failed you. It's because you're running great applications on an operating system that hasn't been fully installed. The fix isn't another course. It's getting clear on the layer underneath.


    ⚡ Friction Points to Misalignment, Not a Lack of Discipline – If you can't create content consistently, your website never sounds like you no matter how many times you overhaul it, or you dread delivering offers that look great on paper, those aren't discipline problems. They're signals that something at the foundational level is out of alignment with how you're actually wired.


    ⚡ Build from the Center Out – Most people build from the surface in: website, social media, audience growth. Some get deeper into offers and IP. But lasting traction starts at the center: who you are, how you're wired, what you've lived, and whether you're embodying what you teach. When Core Resonance is clear, everything built on top of it works better, faster, and with less force.


    PEOPLE & RESOURCES MENTIONED:

    • Dustin Riechmann - 7 Figure Leap / Podcast Profits Accelerator
    • Thought Leadership Archetype Assessment

    CONNECT WITH MACY:

    • Take the free Thought Leadership Archetype Assessment at macyrobison.com/quiz
    • Follow on Instagram: @macyrobison
    • Connect on LinkedIn: Macy Robison
    • Visit: macyrobison.com

    SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    15 分
  • #56: Resonance Is the Mechanism: The Real Science Behind Authentic Thought Leadership

    #56: Resonance Is the Mechanism: The Real Science Behind Authentic Thought Leadership
    2026/02/11

    The people you're meant to serve are already out there, already tuned to your frequency. The question isn't whether they exist. It's whether the signal you're sending is clear enough for them to find you.

    In this episode, I go deeper into the science behind everything I teach and make the case that resonance isn't just a metaphor for authentic thought leadership. It's a methodology. I revisit the story of the piano key and the snare drum from my early teaching career, but this time I unpack what actually happens after a signal goes out into the world. Drawing from the physics of sympathetic resonance, I walk through three possible outcomes when your message reaches someone: it bounces off, it gets absorbed, or it creates movement. And I explain why the only variable you truly control is the clarity of what you send. Through two real client stories and my own hard-learned lesson about muffling my signal through the wrong format, I reveal how even thought leaders who know their archetype and frequency can inadvertently muddle the very thing that makes them magnetic.

    Whether you've been pushing harder with diminishing returns or wondering why your content isn't landing the way it should, this episode reframes the entire conversation. It's not about doing more. It's about sending a signal that's unmistakably yours and trusting the physics to do the rest.

    IMPACT POINTS FROM THIS EPISODE:

    ⚡ Resonance Is a Methodology, Not Just a Metaphor - Just like a piano key can only vibrate a snare drum that shares its frequency, your thought leadership only creates movement in people who are already tuned to your signal. Volume, effort, and force don't change this. Frequency match does.

    ⚡ You Control Clarity, Not Response - When your signal goes out, three things can happen: it bounces off, it gets absorbed, or it creates sympathetic resonance. You can't control which one occurs. But you can control whether the signal you're sending is authentically, unmistakably yours, or a muddled version filtered through someone else's format.

    ⚡ The Right Format Carries Your Frequency - Having the right archetype isn't enough if you're expressing it through the wrong channel. A resonant orator who sends a typed proposal, a wisdom writer who stops writing her own ideas: both have the instrument, but neither is playing their own song. When the source and the signal align, the right people start to move.

    PEOPLE & RESOURCES MENTIONED:

    • Thought Leadership Archetype Assessment (macyrobison.com/quiz)
    • Expanded Archetype Analysis Workshop (macyrobison.com/workshop)

    CONNECT WITH MACY:

    • Take the free Thought Leadership Archetype Assessment at macyrobison.com/quiz
    • Email: macy@macyrobison.com
    • Follow on Instagram: @macyrobison
    • Connect on LinkedIn: Macy Robison
    • Visit: macyrobison.com

    SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    24 分
  • #55: Strategic Subtraction: Why Your Archetype Results Tell You What to Stop Doing

    #55: Strategic Subtraction: Why Your Archetype Results Tell You What to Stop Doing
    2026/02/04

    The most powerful decision you can make in your thought leadership journey isn't adding another strategy to your plate. It's removing the ones that were never aligned with your genius in the first place. When you stop performing competence and start operating from your actual zone of genius, your business gets simpler, more profitable, and more sustainable.

    In this episode, I challenge a pattern I see with so many thought leaders who have taken the archetype assessment: they experience that moment of recognition, feel seen by their results, and then go right back to saying yes to everything. More than 600 people have taken the quiz at this point, and the most common missed opportunity isn't a lack of self-awareness. It's the failure to use that awareness as a decision filter. I share the story of a consulting client whose competence was actually killing her business. She could coach, facilitate, write, speak, and build systems, but her strategic advisor archetype revealed that most of those activities were competence work masquerading as calling. When she finally edited her business down to what matched her actual wiring, she made more money in fewer hours while feeling like herself again.

    I introduce the concept of using your archetype results as an editing tool, not a personality label. Like a mixing board in a recording studio where the engineer brings the lead vocal forward and pulls the rhythm guitar back, your archetype blend tells you what to bring forward and what to turn down. Through client examples and the lens of the four frequencies, I walk through how to distinguish genius work from competence work, how your secondary archetype creates your unfair advantage, and why adding more is rarely the answer when things feel hard.

    IMPACT POINTS FROM THIS EPISODE:

    ⚡ Your Archetype Is a Decision Filter, Not a Personality Description – The real power of your archetype results isn't what they tell you about yourself. It's what they give you permission to stop doing. When you use your results as an editing tool, you can cut the strategies, tasks, and opportunities that drain your energy without serving your genius.

    ⚡ Competence Can Masquerade as Calling – Being able to do something well doesn't mean it belongs in your business. The same task, like building an online course, has completely different strategic value depending on whether it aligns with your primary archetype or simply reflects your ability to pull it off. Your archetype results help you distinguish between the two.

    ⚡ Your Archetype Blend Creates Unreplicable Positioning – Your primary archetype is the lead vocal, but your secondary archetype adds texture and differentiation that becomes your unfair advantage. A resonant orator whose secondary is strategic advisor isn't just a speaker; they diagnose problems in real time from the stage. You can only access that positioning when you're willing to edit what dilutes it.

    PEOPLE & RESOURCES MENTIONED:

    • Thought Leadership Archetype Assessment
    • Episode 46: The Swiss Army Knife Trap
    • Episode 35: The Four E's of Core Resonance
    • Find Your Frequency Workshop
    • Archetype Strategy Call

    CONNECT WITH MACY:

    • Take the Thought Leadership Archetype Assessment
    • Register for the Find Your Frequency Workshop
    • Book an Archetype Strategy Call
    • Email: macy@macyrobison.com
    • Follow on Instagram: @macyrobison
    • Connect on LinkedIn: Macy Robison
    • Visit: macyrobison.com

    SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    17 分
  • #54: Wrong Operating System: Why Most Content Advice Fails Experience-Led Thought Leaders

    #54: Wrong Operating System: Why Most Content Advice Fails Experience-Led Thought Leaders
    2026/01/28

    I believe that the way you naturally create transformation is the key to how you should build your thought leadership platform. When the advice you've been following was designed for someone wired completely differently than you, the problem isn't discipline or effort. It's sequence.

    In this episode, I discuss the Four Frequencies, a framework that reveals why so many brilliant experts struggle to create content, build IP, or finish their courses, not because they lack ideas but because they're following a content creation pathway designed for a completely different type of thinker. Drawing from real client stories and my own experience as someone with three experience-led archetypes in my top results, I walk through how expression-led, experience-led, insight-led, and embodiment-led thought leaders each develop their ideas in fundamentally different ways, and why understanding your frequency changes everything about how you approach building your platform.

    Whether you're a coach who creates breakthroughs in conversation but freezes in front of a blank screen, a facilitator whose magic happens in the room but feels impossible to describe on paper, or any expert who has wondered why everyone else seems to be able to "just write it down" when you can't, this episode offers a different path forward. Your genius isn't broken. You've just been running the wrong operating system.

    IMPACT POINTS FROM THIS EPISODE:

    ⚡ Your Frequency Determines Your Pathway — The Four Frequencies (Expression Led, Experience Led, Insight Led, and Embodiment Led) reveal how different types of thinkers naturally develop their ideas. Following a content creation process built for a different frequency is the fastest route to frustration, not because you lack discipline, but because the sequence is wrong for how your brain works.

    ⚡ Experience-Led People Facilitate First, Document Second — If your genius lives in the room with people, your intellectual property already exists inside the transformations you create every day. You don't need to write your framework. You need to document the one that's already emerging from your work, then build documentation bridges that make your experiential magic understandable before someone experiences it.

    ⚡ Most Platform-Building Advice Was Written by Expression-Led People — The dominant advice to "sit down and write your framework, create your course, build your content calendar" works beautifully for people who think by expressing. But when experience-led thinkers follow that same advice, they hit a wall and assume something is wrong with them. Nothing is wrong. The operating system just doesn't match.

    PEOPLE & RESOURCES MENTIONED:

    • Free Thought Leadership Archetype Assessment
    • Find Your Frequency Workshop Registration
    • Archetype Strategy Call

    CONNECT WITH MACY:

    • Take the free Thought Leadership Archetype Assessment at macyrobison.com/quiz
    • Register for the next Find Your Frequency Workshop at macyrobison.com/workshop
    • Book an Archetype Strategy Call at macyrobison.com/call
    • Follow on Instagram: @macyrobison
    • Connect on LinkedIn: Macy Robison
    • Visit: macyrobison.com

    SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    19 分
  • #53: Send a Clear Signal: Why Clarity Creates Movement

    #53: Send a Clear Signal: Why Clarity Creates Movement
    2026/01/22

    I believe the most powerful thought leadership doesn't come from better tactics or louder messaging. It comes from closing the gap between who you are and how you're showing up. When that gap exists, even if you don't realize it's there, people can feel it. Something feels off, and they don't move forward.

    In this first episode of 2026, I share a personal revelation that changed how I see my own work. After watching my son's band create a launch video with crystal clarity about who they are, I realized something was missing in my own thought leadership archetype assessment results. My voice, my presence, my actual self was nowhere to be found at the exact moment when people were most curious about me. The results were fine descriptions, but they could have been written by anyone. And when I finally heard them read aloud through someone else's eyes, I understood why some people were taking the assessment and then simply moving on.

    This episode explores what happens when you send a clear signal versus a muddled one, and why embodying who you actually are is the foundation for sustainable influence. I share how I rebuilt all ten archetype results from scratch, what I discovered when I looked at the data about who's finding me, and the question I want you to sit with as we begin this new year together.

    IMPACT POINTS FROM THIS EPISODE:

    ⚡ Clarity Creates Movement – When you embody who you are, you send out a clear resonance signal that makes it easier for the right people to move toward you. When that signal is muddled, people don't reject you. They just tune out and move on without knowing why.

    ⚡ Contrast Reveals the Gap – Sometimes you can't see what's missing until you experience your own work through fresh eyes or in a different context. If something in your business isn't working and you can't figure out why, you may need to find a way to see it differently.

    ⚡ Your Signal Attracts Your People – The people finding you are already tuned to the frequency you're sending out. When I looked at my assessment data, the top archetype results matched my own archetype blend almost exactly. This isn't luck. It's resonance at work.

    PEOPLE & RESOURCES MENTIONED:

    • Break Room (son's band)
    • Thought Leadership Archetype Assessment
    • Archetype Strategy Call

    CONNECT WITH MACY:

    • Download the free Resonant Thought Leader Starter Kit at macyrobison.com
    • Follow on Instagram: @macyrobison
    • Connect on LinkedIn: Macy Robison
    • Visit: macyrobison.com

    SUBSCRIBE & REVIEW:
    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    14 分
  • #52: Direction Over Destination: Planning Your Thought Leadership Year Ahead

    #52: Direction Over Destination: Planning Your Thought Leadership Year Ahead
    2025/12/31

    You don't need to see the entire path to start moving. You just need to know your direction. When you have clarity about where you are headed, decisions get simpler. Not easy, but simpler.

    In this final episode of 2025, I build on last week's conversation about thought leadership as an infinite game and offer you a practical framework for thinking about the year ahead. I share how I am approaching my own next moves: writing a book, building a certification program, expanding my visibility, and going deeper on the archetypes and the four Es. Not because I have it all figured out, but because I want to model what it looks like to make decisions in real time inside an infinite game. Then I walk you through a three-part framework for your own planning: define your frame, raise your floor, and determine your focus. I also show you how to use the four Es of core resonance as a strategic compass before committing to any focus area.


    There has never been a more important time for people with ideas that matter to make their voices heard. The gatekeepers are losing power. The tools to create and distribute your expertise are more accessible than ever. But that means more responsibility falls on you. You have to build something that cuts through the noise, not by being louder, but by being clearer. The deeper you go on who you are, the more you have to share and offer. That is not just a nice idea. It is the physics of resonance.

    IMPACT POINTS FROM THIS EPISODE:

    ⚡ Clarity Creates Momentum, Not Certainty - You do not need a perfect plan or a calendar full of confirmed events. What you need is enough clarity about your direction that you can evaluate opportunities as they arise. Should I say yes to this? Does it move me toward where I am headed? When you know your direction, decisions get simpler.


    ⚡ Define Your Frame, Raise Your Floor, Determine Your Focus - Your frame is the container you are operating inside and what success looks like for you in this season. Raising your floor means deciding what you will no longer give attention to, so you can protect your capacity for what matters most. Only then can you determine your focus areas with confidence.


    ⚡ Use the Four Es as a Strategic Compass - Before committing to any focus area, run it through this filter: Does it align with my essence and energize me? Do I have the experience and authority to go deep here? Does it fit my natural expression mode? Can I embody and sustain this over time? If something fails one or more of these filters, that is data to pay attention to.

    PEOPLE & RESOURCES MENTIONED:

    • Thought Leadership Archetype Assessment
    • Archetype Strategy Call
    • Episode 51: Start Before You're Ready
    • Simon Sinek (Infinite Games concept)
    • Benjamin Hardy
      • The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson (Define Your Frame, Raise Your Floor, Determine Your Focus framework)
    • Luvvie Ajayi Jones
      • The Book Academy
    • Taylor Swift: The End of an Era

    CONNECT WITH MACY:

    • Take the Thought Leadership Archetype Assessment
    • Schedule an Archetype Strategy Call
    • Follow on Instagram: @macyrobison
    • Connect on LinkedIn: Macy Robison
    • Visit: macyrobison.com

    SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

    Thank you for being part of this journey in 2025. I will see you in 2026.
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    17 分
  • #51: Start Before You're Ready: How Teaching What You're Learning Reveals the Truth

    #51: Start Before You're Ready: How Teaching What You're Learning Reveals the Truth
    2025/12/24
    Waiting until everything is perfect is often just fear wearing a mask. The thought leaders who create lasting impact are not the ones who figured it all out first. They are the ones who started before they were ready and let the teaching reveal the truth.In this episode, I pull back the curtain on how the Resonant Thought Leadership System evolved over the past year. Not as a victory lap, but as a case study in what happens when you commit to teaching what you are learning, even when it is still taking shape. I walk through every major iteration: from the original five Cs, to the archetype assessment that started as a "fun quiz" and became one of my most critical tools, to the four Es framework that emerged from working with real clients in real time. I share the sequencing problems I discovered, the metaphors that worked (and the ones that did not), and the moments when a casual comment from a client or colleague unlocked something I had almost forgotten I had built.If you have been holding back your ideas because you are not sure they are ready, this episode is your invitation to start now. Your framework will emerge through the teaching. Your message will get clear through the sharing. The only way to discover what you actually know is to start transmitting.IMPACT POINTS FROM THIS EPISODE:⚡ Clarity Comes From Action, Not Planning - I did not discover the archetypes, the four Es, or the right sequence for my system by sitting down and designing the perfect framework. It all emerged from trying to solve practical problems and stumbling into fragments I had almost forgotten about. Your most powerful intellectual property will reveal itself through teaching, not theorizing.⚡ The Teaching Reveals the Truth - Every iteration of my system came from being in conversation with real people facing real challenges. The workshops showed me I could not skip core resonance. The summer lab revealed commercialization needed to come earlier. The client who mentioned his "second archetype" opened up an entirely new way of analyzing results. Start sharing, and let the feedback shape what you are building.⚡ Thought Leadership Is an Infinite Game - There is no finish line where your platform is complete and your IP is final. There is only the ongoing work of spiraling deeper: revisiting your resonance, refining your content, strengthening your connections, and evolving your offers. The system is not a checklist you complete. It is a flywheel you keep turning.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentEpisode 34: The Four E’s of Core Resonance: Building Authentic Authority That LastsEpisode 35: From Framework to Action: Using the Four Es as Your Diagnostic Tool and Strategic CompassEpisode 44: The Bigger Pattern: How the Four Frequencies Reveal Why You Build the Way You DoEpisode 49: The Infinite Game: Why Sustainable Thought Leadership Requires a Different Kind of PlanningSimon Sinek (Infinite Games concept)Working Genius AssessmentStoryBrandDustin RiechmannCassie Shea (client, friend, and coach)Brooke Snow (Sleep, Creep, Leap concept)CONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentSchedule an Archetype Strategy CallFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    27 分