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Own Your Impact

Own Your Impact

著者： Macy Robison
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 Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.Macy Robison | Uplight Strategy, LLC マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
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  • #51: Start Before You're Ready: How Teaching What You're Learning Reveals the Truth

    #51: Start Before You're Ready: How Teaching What You're Learning Reveals the Truth
    2025/12/24
    I believe that waiting until everything is perfect is often just fear wearing a mask. The thought leaders who create lasting impact are not the ones who figured it all out first. They are the ones who started before they were ready and let the teaching reveal the truth.In this episode, I pull back the curtain on how the Resonant Thought Leadership System evolved over the past year. Not as a victory lap, but as a case study in what happens when you commit to teaching what you are learning, even when it is still taking shape. I walk through every major iteration: from the original five Cs, to the archetype assessment that started as a "fun quiz" and became one of my most critical tools, to the four Es framework that emerged from working with real clients in real time. I share the sequencing problems I discovered, the metaphors that worked (and the ones that did not), and the moments when a casual comment from a client or colleague unlocked something I had almost forgotten I had built.If you have been holding back your ideas because you are not sure they are ready, this episode is your invitation to start now. Your framework will emerge through the teaching. Your message will get clear through the sharing. The only way to discover what you actually know is to start transmitting.IMPACT POINTS FROM THIS EPISODE:⚡ Clarity Comes From Action, Not Planning - I did not discover the archetypes, the four Es, or the right sequence for my system by sitting down and designing the perfect framework. It all emerged from trying to solve practical problems and stumbling into fragments I had almost forgotten about. Your most powerful intellectual property will reveal itself through teaching, not theorizing.⚡ The Teaching Reveals the Truth - Every iteration of my system came from being in conversation with real people facing real challenges. The workshops showed me I could not skip core resonance. The summer lab revealed commercialization needed to come earlier. The client who mentioned his "second archetype" opened up an entirely new way of analyzing results. Start sharing, and let the feedback shape what you are building.⚡ Thought Leadership Is an Infinite Game - There is no finish line where your platform is complete and your IP is final. There is only the ongoing work of spiraling deeper: revisiting your resonance, refining your content, strengthening your connections, and evolving your offers. The system is not a checklist you complete. It is a flywheel you keep turning.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentEpisode 34: The Four E’s of Core Resonance: Building Authentic Authority That LastsEpisode 35: From Framework to Action: Using the Four Es as Your Diagnostic Tool and Strategic CompassEpisode 44: The Bigger Pattern: How the Four Frequencies Reveal Why You Build the Way You DoEpisode 49: The Infinite Game: Why Sustainable Thought Leadership Requires a Different Kind of PlanningSimon Sinek (Infinite Games concept)Working Genius AssessmentStoryBrandDustin RiechmannCassie Shea (client, friend, and coach)Brooke Snow (Sleep, Creep, Leap concept)CONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    27 分
  • #50: Visibility and Vulnerability: Why Your Message Must Matter More Than Others' Opinions

    #50: Visibility and Vulnerability: Why Your Message Must Matter More Than Others' Opinions
    2025/12/17

    I believe the only real failure in thought leadership is not getting it wrong or sharing an imperfect idea. The only real failure is choosing not to share something that could help someone because you are worried about being judged for it.

    In this episode, I explore a pattern I keep witnessing across conference rooms, author calls, and client conversations: smart, capable people with genuinely important ideas staying invisible longer than they need to. Not because they lack expertise or do not know what to say, but because they are afraid of being seen by the people whose opinions feel most personal. Drawing from a powerful moment at a recent conference where my friend Michelle Gifford exposed the real fear behind visibility resistance, I unpack why we are not actually afraid of strangers or trolls. We are afraid of the neighbor who remembers when we were figuring things out, the colleague who might wonder who we think we are.


    I walk through five practical approaches for choosing visibility even when it feels uncomfortable, including how your thought leadership archetype can guide you toward the right containers for your voice. Whether you have been dressing up fear in business language like "waiting for the right strategy" or hiding behind perfectionism, this episode offers a path forward. Because the person who needs what you know does not care if your college roommate rolls their eyes at your posts. They care that you cared enough to be seen so they could find you.

    (A note on this episode: In true irony, I experienced an audio issue a few minutes in while discussing how perfectionism keeps us from taking action. I decided to practice what I preach and release the episode anyway, rather than letting the pursuit of perfection keep valuable ideas from reaching the people who need them.)


    IMPACT POINTS FROM THIS EPISODE:

    ⚡ Resistance Signals Significance – The resistance you feel to sharing something is often proportional to how important it is. That knot in your stomach when you think about posting, that urge to wait or refine just a little longer, is sometimes wisdom but often a signal that you are onto something that needs to be seen.


    ⚡ Visibility Is Not One Size Fits All – If you have been telling yourself that being visible is hard, it might be because you are trying to show up in mediums that do not match how you are wired. Your archetype can guide you toward the right container, whether that is audio, written content, workshops, or structured educational experiences.


    ⚡ Consistency Compounds Over Fear – The first time you share something vulnerable, it is terrifying. The 50th time, it becomes what you do. Visibility gets easier not because the fear disappears, but because you build evidence that you can survive being seen and that you have something worth sharing.


    PEOPLE & RESOURCES MENTIONED:

    • Michelle Gifford
    • Elizabeth Gilbert
      • Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
    • Steven Pressfield
      • The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
    • Cynthia Erivo
    • Variety's Actors on Actors
    • Thought Leadership Archetype Assessment
    • Resonant Planning Workshop

    CONNECT WITH MACY:

    • Follow on Instagram: @macyrobison
    • Connect on LinkedIn: Macy Robison
    • Visit: macyrobison.com

    SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    16 分
  • #49: The Infinite Game: Why Sustainable Thought Leadership Requires a Different Kind of Planning

    #49: The Infinite Game: Why Sustainable Thought Leadership Requires a Different Kind of Planning
    2025/12/10
    I believe the most sustainable thought leadership is built by people who understand this work is an infinite game, not a race to an exit. When you plan your year from that foundation, everything changes about the decisions you make.In this episode, I share what emerged from a recent accelerator session where we mapped out the Resonant Thought Leadership System for each participant. The same snapshot exercise produced completely different strategic decisions for each person because their constraints, timelines, and goals were unique. One person needed revenue in 90 days. Another was finally giving herself permission to pursue her life's work on a longer timeline. A third was transitioning from using thought leadership as a marketing channel to making it the business itself. Same system, entirely different paths forward.I explore the tension between the infinite game of thought leadership and the pressure the market puts on us to constantly scale. You've heard all the messages: scale or die, 10x your revenue, build systems that run without you. And while there's wisdom in strategic scaling, that language creates low-grade anxiety for thought leaders who don't want to disappear from the transformation they create. I walk through how to reconcile these two realities by starting with alignment before you set goals, using the Four E's of Core Resonance as a diagnostic tool, and making decisions about priority, speed, and what you're actually building based on where you truly are right now.IMPACT POINTS FROM THIS EPISODE:⚡️ Thought Leadership Is an Infinite Game – Unlike finite games with clear winners and endpoints, your life's work has changing players, evolving rules, and no final end. Success isn't always "I hit seven figures this year." Success can be "I am still in the game, deepening my impact in a way that's sustainable for who I am."⚡️ Raising Your Floor Doesn't Require Wanting What Others Want – You don't have to build a massive company to generate meaningful revenue. You don't have to scale through other people or plan for an exit. What you do have to do is get honest about what you actually desire and plan accordingly, instead of building something because you think you should.⚡️ Annual Planning Isn't About Goals, It's About Decisions – Before you map out launches and content calendars, you need to know where you actually are right now. When you can see your whole system at once, you stop feeling overwhelmed by everything you could do and start seeing what needs to happen next based on your current foundation, constraints, and goals.PEOPLE & RESOURCES MENTIONED:Benjamin HardyThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin HardySimon SinekThe Infinite Game by Simon SinekEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatEpisode 34: The Four E’s of Core Resonance: Building Authentic Authority That LastsThought Leadership Archetype AssessmentSign Up for the Workshop - Resonant Planning: Building Your 2026 Around Who You Actually AreCONNECT WITH MACY:Register for the Resonant Planning WorkshopTake the Resonant Thought Leader Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    17 分
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