『Own Your Impact』のカバーアート

Own Your Impact

Own Your Impact

著者： Macy Robison
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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.Macy Robison | Uplight Strategy, LLC マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
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  • #85: Show Up Where People Can Walk Away: What Busking Teaches About Building an Audience

    #85: Show Up Where People Can Walk Away: What Busking Teaches About Building an Audience
    2026/09/23
    I believe building an audience is never an "if you build it, they will come" situation. We wish it were, and when you are the face of your business, it really is not.In the middle of September I was walking through the town square in Franklin, Tennessee, in 95 degree heat and heavy humidity, when I passed a really amazing singer sitting in the shade with a guitar and a speaker, busking. Just south of Nashville you can hardly walk down a street without hearing live music, but it is usually inside a restaurant or a club, often as background. Putting yourself front and center on the street is a different decision. Not many people were stopping in that heat, and he was still singing when I walked back to my hotel later that day.Busking is a long tradition for musicians. My son has done it with friends, and on Grafton Street in Dublin my family and I watched musicians from all over Europe take a permitted spot, play for an hour, and move along, so people always knew where to find them. I have never busked myself.Talking about myself in public has been tricky for me, which is ironic considering it is what I teach. When it comes to sales, I anticipate rejection, and more often than not I just don't say anything at all. Busking has been a helpful reminder that if I believe my ideas are helpful, I need to make the deliberate decision to send my signal out anyway.IMPACT POINTS FROM THIS EPISODE:⚡ The room that chose to be there can't tell you how to grow beyond it. — A planned show is wonderful, and everyone in that crowd chose to be there, which makes their feedback a little like your mom telling you that you are great at what you do. Busking leaves no room for wondering. Some people walk by without noticing, some stop politely and move on, and some stay and maybe pay, which is a picture of how a sound wave works: it bounces off, it gets absorbed, or it meets something free to move. My son's band plays planned shows and busks too, and they take what busking tells them about what people want to hear straight back into their shows.⚡ When nobody stops, the question is where you're standing, not whether you're any good. — On a street corner, a quiet hour leads to useful questions about what you are sharing, and whether to try this corner again or move to a different spot. None of those questions are about whether your music, or your ideas, are any good. Compare that to a planned show with 100 seats where you sell 50. Most of us don't look at the 50 people in the room, we look at the 50 empty seats and feel like a failure, and that is the wrong data. It is also the kind of story that can stop us from sharing anything at all.⚡ You can go where people already are instead of rallying them to come to you. — A few weeks ago my son's band opened for a big local band at the club where Neon Trees and Imagine Dragons got their start. Both bands shared reels, put up signs, and texted everyone they knew, and it worked, but it was one night and a lot of energy. Galvanizing is one of my Working Genius frustrations, so getting strangers to show up at a specific time and place feels especially draining for me, and I have started asking what would happen if, alongside those invitations, I also just showed up and shared. I think about a video of Chappell Roan busking "Pink Pony Club" on a portable keyboard with almost nobody around, cut against her singing the same song to a huge festival crowd at Austin City Limits. You don't get gifted the stage without the courage to sing the song that's yours to sing when it feels like nobody is listening.PEOPLE & RESOURCES MENTIONED:Chappell Roan singing "Pink Pony Club"The Resonance Conservatory (fall cohort starts October 7)Free workshop, Tuesday, September 29 at 9:00 AM Mountain Time: macyrobison.com/workshopCONNECT WITH MACY:Take the Thought Leadership Archetype Assessment: Find Your ArchetypeFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    21 分
  • #84: Sell the Transformation, Not the Conversation: Danielle Bornowski and Ben Patton's Transformational Guide Story

    #84: Sell the Transformation, Not the Conversation: Danielle Bornowski and Ben Patton's Transformational Guide Story
    2026/09/16
    I believe the thing that makes a Transformational Guide so good at the work is the same thing that makes the work so hard to sell. The transformation happens inside a conversation, and if you weren't in the room for it, it is really hard to describe.This week is a first for the show. Instead of one guest I have two, and all three of us share the same primary archetype. Danielle Bornowski is the founder and CEO of DQB Strategies, where she works with business owners on marketing and sales strategy and loves telling her clients to write their own rules. Her Transformational Guide works right alongside Strategic Advisor. Ben Patton just left his full-time job as a software content engineer at an AI infrastructure company to help people adopt AI in a way that fits who they are. His Transformational Guide came back at 64%, more than double the 30% mark where I start paying attention, with Experience Facilitator and Principled Practitioner behind it. In his words, his gift is seeing people for who they are, and he is so attuned to the exact words someone uses when they are stuck.Here is what I want you to listen for. Same wiring, two very different businesses. Danielle is referral-driven and runs her business on "let's test it for science." When she ran her own offer on herself, client Danielle turned out to be overwhelmed by what strategist Danielle delivered, and that changed how she built the offer she has now kept consistent for about a year and a half. What ultimately pushed Ben out of his last role was realizing that, in his words, "if I'm not having conversations, I feel like I'm suffocating." Both of them are working out how to describe something that feels easy to do and hard to explain, and so am I.IMPACT POINTS FROM THIS EPISODE:⚡ People buy the transformation, not the conversation. — Ben has had fifteen to twenty conversations helping people who were overwhelmed by AI figure out where to start, and he has made his offer to many people. All of them said no. His read is that he offered it as "have a great conversation" rather than "this is what you get out of it." Danielle's advice lands right on it: people don't want to hear about the seven playbooks and the every-other-week meetings, they want to know how they are going to feel at the end and what you are going to overcome together. Ben heard it and realized the answer was already in his testimonies. They were overwhelmed, and now they're not.⚡ Ask permission before you share what you see, and the invitation gets easy. — Danielle was on a get-to-know-you call when she could hear where the other person was stuck. She asked questions first, and then she asked, "I've got some thoughts and some questions and some feedback. Is that okay if I share it with you?" By the end of the call the other person said, "I think we might need to work together," and Danielle offered her hourly advisory sessions as a simple first step. That kind of call is exactly what she and her COO are now working to create more of, because in her words, "nobody likes to sell. But when it can be an easy invitation to work together, that's what I want more of."⚡ Answering one person's question can teach the whole room. — Right after our strategy call, Ben led a Working Genius workshop for a ministry he used to work for. Trying to lead the whole group toward an outcome drained him, even with Experience Facilitator as his second archetype. But when one person asked a question and he answered them specifically, that person was served powerfully, and everyone else in the room got the benefit of listening in. Ben called it really clarifying. It is the same thing I learned sitting through voice master classes in college, and it is what finally let me build a group program as a Transformational Guide.PEOPLE & RESOURCES MENTIONED:Danielle Bornowski on LinkedInDQB StrategiesBen Patton (benapatton.com)Ben Patton on LinkedInWispr FlowThe Resonance ConservatoryEpisode #76: Own the Room You're Built For: Dustin Riechmann's Experience Facilitator StoryCONNECT WITH MACY:Take the Thought Leadership Archetype Assessment: Find Your ArchetypeFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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    44 分
  • #83: Knowing Isn't the Missing Piece: Doing Is

    #83: Knowing Isn't the Missing Piece: Doing Is
    2026/09/09
    I believe most of us already have the diagnosis. What stands between you and getting unstuck is almost never another framework, and it is almost always the deliberate decision to run the one you already have on yourself.Last week I was in Nashville for the StoryBrand Your Business Live workshop. I have been a certified StoryBrand guide for about ten years, and for three of those years I worked inside the organization as the director of the certified guide program. If there is one framework I should be able to run on my own business in my sleep, it is that one. Somewhere in the middle of the week I realized I never had, not on this version of my business, the one I have been building for the last eighteen months, the assessment and the Resonance Compass and the Resonance Conservatory and the podcast you are listening to right now. I have run it on hundreds of other people's businesses. I had never sat down and deliberately done a messaging pass on the thing I am actually doing now.I knew that, too. I have been reaching for language to talk about my work for months, starting to answer a question about it and feeling the answer not land, and telling myself it is just hard for a transformational guide to explain what they do. Which is true. It is hard, and the work looks different for every single person I do it with. But "it's hard" had quietly become the reason I hadn't done the work, and those are two different things. What moved it was a hallway conversation with my friend Dr. J.J. Peterson, who took the assessment a few months ago and told me exactly what he says when he sends people to it. He gave me the sentence in about thirty seconds, because he was standing outside my business and I was standing inside it.What I did not expect is what happened after that, and it is the reason this is an episode instead of a story I tell at dinner sometime. The pass didn't fix my messaging. It exposed everything I had stopped doing. The minute I had the words, I had a reason to reach out to people, and the minute I had a reason to reach out to people, I noticed that I hadn't been. Not the newsletter, not the five people a day, not the content drawer, not LinkedIn, not the people I hadn't talked to in six months. I want to be clear about whose system I mean here, because this is not a StoryBrand episode. StoryBrand was the door. What was on the other side of it was mine, the Resonance Compass and the Four E's and the embodiment question that asks whether you are taking your own medicine. I built those. I teach them every week. A deliberate pass through somebody else's framework is what showed me how many of my own I had let go quiet.IMPACT POINTS FROM THIS EPISODE:⚡ You can teach the diagnostic and still not act on it. — This was never a knowledge problem. I know what I mean when I say embodiment, I have a whole episode about it, and I had told a client the week before that when I get stuck in my own business it is always that piece of my framework. I could draw the diagram. Knowing wasn't the thing that was missing, and neither was teaching it.⚡ One deliberate pass won't fix the thing you aimed it at. It will show you what you stopped doing. — I went looking for language and found five of my own systems sitting quiet, every one of them something I would never let a client skip. That isn't the pass failing. That is the pass working, and it hands you three more places to walk your talk than you had that morning.⚡ Learning feels productive, and it is not the same as leading. — My friend Evan Cox tells new StoryBrand guides that you go back and forth between two hats, and the learner hat is the fun one to wear. Another book, another certification, another podcast episode, honestly, and all of it feels responsible. But a thought leader is someone who has decided to lead, and my friend Tyler Pigott put the cost of not deciding plainly to our guides last week: a B-minus website that is live beats a perfect one that never gets published, every single time.PEOPLE & RESOURCES MENTIONED:Dr. J.J. Peterson: https://www.badasssoftie.com/Why Your Message Isn't Landing (Yet) - Macy Robison and J.J. Peterson on the Badass Softie podcast: https://www.badasssoftie.com/episodes/why-your-content-isnt-resonatingEvan Cox: https://evancoxconsulting.com/Tyler Pigott: https://www.tylerpigott.com/StoryBrand Your Business Live workshop: https://storybrand.com/live/The Resonance Conservatory: https://macyrobison.com/resonance-conservatoryYou Know Your Archetype, Now What? workshop: macyrobison.com/workshopCONNECT WITH MACY:Take the Thought Leadership Archetype Assessment: Find Your ArchetypeFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your ...
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    16 分
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