Send us Fan Mail

Episode 6: Firm Acquisition News and How to Price One-Time Consult Calls

In episode six, the hosts note an upgrade to AJ’s microphone and discuss launching the podcast on YouTube, early download/view metrics, and a weekly release plan. They cover an industry update: Brandon Hall’s acquisition of Tooth and Coin, a dental-focused accounting firm where one host previously worked, describing it as a 2,000-client firm acquiring a roughly 400-client firm and discussing Tooth and Coin’s long-standing online presence and growth opportunities post-acquisition. The main topic is how to price one-time consultation calls, using a community question about a $250 one-hour consult that required prep time; the hosts argue for charging more or using a short discovery/scoping call that leads to a fixed-fee proposal or monthly engagement credit, emphasizing value-based pricing, factoring prep time and risk, avoiding underpricing one-off projects, using standard pricing, and “pricing the client, not the project.”

00:00 Episode Intro and Mic Upgrade
01:28 Gear Investments and Setup
02:25 Industry News Tooth and Coin Acquisition
04:13 Growth Strategy and Online Presence
07:24 Random Thing and Audience Metrics
10:18 YouTube Launch and Posting Schedule
11:21 Pricing One Time Consult Calls
16:48 Value Based Pricing and Upsells
21:59 Standard Pricing and Pricing the Client
27:15 Wrap Up and Counter Community Plug