Lights, Camera, ACTION: Like it or not, everyone in PreSales is going to have to get comfortable creating videos.

B2B Buyers are bringing consumer behaviours into the business world and are starting to expect video over live demos and presentations; they want the flexibility of watching when they want and sharing internally.

As PreSales, we need to take our practised communication and presentation skills and scale them through video. Some of us have already mastered this new skill but some of us are reluctant at best or even in denial.

Our guest for this episode is Aaron J Jacobs, CEO of OMH Creative and Storied Coaching. Aaron comes from the Movie business and took his skills into the world of Enterprise Tech. I've known and admired Aaron's work for quite a few years.

We discuss getting started with video, cameras, microphones, lighting, backdrops, video editing tools and video platforms and realised we'd hardly got started. 

Check out https://storiedcoaching.com/free/ where Aaron is offering for free:

• an 8-minute Camera Engagement Video,
• a PDF guide with recommended camera, lighting and microphone choices and
• a free 1:1 coaching session

Aaron can also be found and messaged on LinkedIn at https://www.linkedin.com/in/aaronjj/

Make sure you follow and subscribe and watch out for the next episode in the 'Future of PreSales' podcast series.