Struggling to make Facebook actually work for your dog daycare or boarding business? You're not alone—and you're probably just a few tweaks away from turning it into a reliable lead machine. In this episode, we dive into a powerful three-tier strategy that breaks down exactly what kind of content you should be posting (and who it's for) so you can stop guessing and start attracting the right people at the right time.

Whether you're trying to reach total strangers, warm up curious lurkers, or finally convert those hot leads that seem to hover but never commit, this episode gives you a roadmap to do it right. With real examples and actionable tactics, it's your blueprint for building trust, growing engagement, and actually booking more services. If Facebook has ever felt like a black hole, this one’s for you.

If you’ve ever felt like you're stuck in a revolving door of employees, this episode is about to hit home. Fern teams up once again with his buddy and business retreat co-host Patrick Lyons for a deep dive into the real reasons your team might be walking out the door—and what you can actually do about it. Spoiler: it’s not just about the money. They unpack fresh research and real-life experiences to reveal the five key drivers behind employee turnover in the pet care space (and beyond).

This conversation doesn’t just scratch the surface—it offers practical strategies you can implement right now to create a workplace people actually want to stick around in. From rethinking how you train and promote, to building real connections with your staff, this one’s packed with insights that might just change how you run your business. If keeping great people feels like an uphill battle, don’t miss this one.

If your numbers are down and you’re stressing about getting more leads in the door, you might be looking at the wrong problem. In this episode, we're flipping the script and diving into a major blind spot for many pet care businesses—customer retention. Before you start pouring money into marketing, you’ve got to find out why people are leaving. And more importantly, what you can do to stop the slow leak.

From decoding external trends like economic shifts and competition, to uncovering the internal cracks you might not even realize are there—this episode walks you through the real reasons behind customer churn. You’ll get practical ways to plug the holes, ramp up your client experience, and actually get people to stick around. It’s all about keeping the customers you already earned—because bringing in new ones won’t matter if they’re slipping out the back.

If you’ve ever wished more people would say “yes” to your services, this episode is going to open your eyes. Fern dives into the fascinating world of psychological selling — and no, it’s not about manipulation or cheesy tactics. He breaks down why humans make emotional decisions, how to use that to guide potential customers, and why things like “most popular” labels and small surprises can have a huge impact. You’ll hear real-world examples, clever techniques, and actionable tips you can start using today to convert more leads and build customer loyalty.

This isn’t about tricking anyone — it’s about helping people choose what’s truly best for them (and their dogs). From creating urgency and showcasing social proof, to framing your offers in ways that feel irresistible, Fern shows you how to ethically use psychology to boost your sales and your client’s happiness. If you want to attract more customers and keep them coming back, you’ll definitely want to tune in and take notes on this one!

If you’ve ever felt like staffing your pet care business is an endless headache, you’re not alone — and this episode of the Overdog Podcast is packed with insights you can’t afford to miss. Fern sits down with Joe Latona of Walker Scout, a recruiting pro who’s helped countless dog daycare and boarding businesses find and keep the right people. They dive into the real reasons you’re not attracting great applicants, how your job postings might actually be scaring people away, and what you should really be looking for when you hire.

You’ll hear some fresh, sometimes surprising strategies for finding the best candidates — including why Indeed isn’t the only answer, how to get your staff to help recruit, and when it’s worth bending your own rules to grab someone amazing. Whether you’re overwhelmed by turnover or just want to finally feel confident about your team, this conversation will get you thinking differently about how to build a staff that actually sticks around — and helps your business thrive.

This week on the Overdog Podcast, Fern opens up about his own unconventional journey — one filled with risks, pivots, and a relentless drive to outwork and outsmart the competition. From his early career experiments to finding his way in the dog business, Fern shares how hard work, creativity, and a willingness to fail forward have shaped his success. You’ll hear personal stories that prove you don’t need to be the most talented person in the room if you’re willing to put in the work and take some big swings.

If you’ve ever felt stuck, intimidated by your competition, or unsure about taking that next leap in your dog daycare or boarding business, this episode will give you the perspective and motivation you need. Fern explores why playing to your strengths, owning your outcomes, and doubling down on your passions can set you apart — even when the odds seem stacked against you. Get ready for some real talk that just might light a fire under you.

Ever wondered what it really feels like to work in your own dog daycare or boarding business? This episode flips the script by diving deep into the staff’s perspective — straight from someone who lived it. With stories from both small, tightly-run teams and massive, fast-growing facilities, you’ll get a candid look at what it’s like on the front lines: the good, the frustrating, and the things that truly make a difference to your employees. It’s not just about managing people — it’s about understanding them.

You’ll also hear how onboarding, communication, leadership styles, and even little things like snacks and shout-outs shape the culture and morale in a pet care business. If you want to keep your best people happy, motivated, and sticking around, this conversation is full of honest insights that you can’t afford to miss. Tune in to hear what your team wishes you knew.

Are your phones helping or hurting your business? In this episode of the Overdog Podcast, Fern uncovers a common but overlooked problem in dog daycare and boarding facilities — how phone calls are handled. From missed calls and inconsistent messaging to clunky voicemail systems and outdated automation, he explains how these mistakes can turn hot leads cold fast. You’ll also hear how smart businesses are using technology and AI to create a better, more consistent experience for customers while saving time and money.

This episode is all about helping you take control of your phones and stop letting potential clients slip through the cracks. Fern shares real insights from listening to countless calls from pet care businesses and lays out actionable ideas to improve your customer experience, boost conversions, and free up your staff to focus on what really matters. If you’re ready to rethink your approach to phone calls and make them work for you, this one’s for you.