Struggling to make Facebook actually work for your dog daycare or boarding business? You're not alone—and you're probably just a few tweaks away from turning it into a reliable lead machine. In this episode, we dive into a powerful three-tier strategy that breaks down exactly what kind of content you should be posting (and who it's for) so you can stop guessing and start attracting the right people at the right time.

Whether you're trying to reach total strangers, warm up curious lurkers, or finally convert those hot leads that seem to hover but never commit, this episode gives you a roadmap to do it right. With real examples and actionable tactics, it's your blueprint for building trust, growing engagement, and actually booking more services. If Facebook has ever felt like a black hole, this one’s for you.

If you’ve ever felt like you're stuck in a revolving door of employees, this episode is about to hit home. Fern teams up once again with his buddy and business retreat co-host Patrick Lyons for a deep dive into the real reasons your team might be walking out the door—and what you can actually do about it. Spoiler: it’s not just about the money. They unpack fresh research and real-life experiences to reveal the five key drivers behind employee turnover in the pet care space (and beyond).

This conversation doesn’t just scratch the surface—it offers practical strategies you can implement right now to create a workplace people actually want to stick around in. From rethinking how you train and promote, to building real connections with your staff, this one’s packed with insights that might just change how you run your business. If keeping great people feels like an uphill battle, don’t miss this one.

If your numbers are down and you’re stressing about getting more leads in the door, you might be looking at the wrong problem. In this episode, we're flipping the script and diving into a major blind spot for many pet care businesses—customer retention. Before you start pouring money into marketing, you’ve got to find out why people are leaving. And more importantly, what you can do to stop the slow leak.

From decoding external trends like economic shifts and competition, to uncovering the internal cracks you might not even realize are there—this episode walks you through the real reasons behind customer churn. You’ll get practical ways to plug the holes, ramp up your client experience, and actually get people to stick around. It’s all about keeping the customers you already earned—because bringing in new ones won’t matter if they’re slipping out the back.