What if one out of every five dogs walking through your doors had a hidden health threat—and you had no idea? In this episode, Fern kicks off a powerful two-part series on improving the health and safety of the dogs in your care. He’s joined by John Beres and Greg Price from Canine Lab Testing, who reveal some eye-opening facts about parasites in pet care facilities and why so many of them are flying under the radar. You’ll hear how these seemingly invisible threats could be impacting your business and what leading pet resorts are doing to tackle them head-on.

From the origin story of a simple idea that turned into a game-changing service, to how wellness is becoming a defining brand feature in pet care, this episode is packed with insights. Whether you’ve already started incorporating wellness practices or are still on the fence, this conversation might just shift your perspective—and help you position your facility as the healthier, smarter choice in your market.

What if the best strategies to grow your dog daycare or boarding business weren’t even in the pet industry? In this episode, Fern opens the door to a whole new way of thinking by pulling proven ideas from unexpected places—like hospitality, fitness, restaurants, software, and retail. He shares how these industries handle things like onboarding, consistency, automation, and customer loyalty—and how you can borrow their systems to improve your own operations and client experience.

You’ll learn why treating pet parents like hotel guests, thinking like a gym when it comes to retention, and using tech like a software company can seriously boost your business. If you’ve ever felt stuck doing things the same way as everyone else in pet care, this episode will shake that up. Fern’s goal is simple: help you see beyond the familiar and tap into smart, actionable ideas that are already working elsewhere. Curious which industry you should be paying more attention to? Give it a listen.

You’re working hard, but are you doing the right things to grow your pet resort? In this episode, Fern is joined by Overdog team members Kasey and Ashley to reveal the most consistent habits and strategies they’ve seen in successful pet care businesses. After working with dozens of pet resorts, they’ve identified key patterns that separate those that thrive from those that struggle—and they’re sharing them all with you.

From lead follow-up timing to how you present your pricing, this episode dives into the overlooked details that make or break your client experience. You’ll hear real examples, honest mistakes, and easy-to-miss opportunities that could seriously move the needle for your business. Whether you’re a seasoned operator or just getting started, this conversation will challenge how you think about growth—and give you a few lightbulb moments along the way.