Glen Moore is the Co-Founder and CEO of Bear Fox Marketing, a digital marketing agency that helps home service and manufacturing companies generate qualified leads and measurable revenue growth. With 25 years of marketing experience, he specializes in SEO, paid media, branding, conversion optimization, and growth strategy. Glen leads the agency's results-focused approach to improving marketing ROI. Under his leadership, Bear Fox Marketing earned a spot on the Inc. 5000 list of fastest-growing private companies in both 2022 and 2023.

Getting found online is only valuable if that visibility turns into qualified leads and revenue. As AI changes how people search, businesses need SEO strategies that prioritize intent, authority, and conversion. What does it take to stay visible and keep generating real growth?

The answer is to treat SEO and AI visibility as part of a larger lead generation strategy. Glen Moore, an experienced marketing leader, explains how businesses can focus on high-intent searches, create authoritative content, and build service pages designed to convert. Glen also emphasizes choosing a few marketing channels to execute well, forecasting ROI before spending, and using conversion data to improve performance over time. The result is a smarter, more focused approach that connects search visibility directly to qualified leads and measurable revenue.

In this episode of Outsmart & Outgrow, Chad Franzen of Rise25 talks with Glen Moore, Co-Founder and CEO of Bear Fox Marketing, about turning SEO and AI visibility into qualified leads. Glen explains why SEO is evolving rather than disappearing, how focused channel selection improves ROI, and what makes websites more effective at converting traffic. He also shares why human strategy remains essential as AI reshapes search.