We can’t shop our way out of climate change. And we definitely can’t rely on capitalism to save the planet. But what happens when a brand tries to flip that script?

In the outdoor industry, we’ve seen a rising trend: companies weaving sustainability and advocacy into their marketing. But are those efforts genuine, or just another version of greenwashed consumerism? Can a brand really center advocacy over product—and still survive?

To explore this topic from a brand’s perspective, in episode 192 of the Outdoor Minimalist podcast, we’re talking with Matt Moreau.

Matt is the founder and CEO of The Landmark Project, an outdoor lifestyle brand known for its art-forward designs, sustainable apparel, and advocacy for public lands. Under Matt’s leadership, The Landmark Project has grown from a small, garage-based print shop into a nationally recognized brand sold in retail stores and national parks across the U.S. Passionate about connecting people with the outdoors, Matt has shaped the company’s mission around celebrating and protecting natural places through thoughtful design, meaningful partnerships, and a commitment to conservation.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------

Landmark Project

Website: https://thelandmarkproject.com/

Instagram: https://www.instagram.com/thelandmarkproject

LinkedIn: https://www.linkedin.com/company/the-landmark-project/

TikTok: https://www.tiktok.com/@thelandmarkproject

Facebook: https://www.facebook.com/landmarkproject

In this episode, we cover two urgent and unfolding stories:

1. The Trump administration’s rollback of safeguards in the Western Arctic with Andy Moderow from the Alaska Wilderness League

2. The USDA’s plan to rescind the Roadless Rule with Jamie Ervin from Outdoor Alliance

These changes could open millions of acres of public lands to industrial development.

But there’s still time to take action.

Make a comment on development in the Western Arctic: https://alaskawild.org/

Write to lawmakers about the Roadless Rule: https://www.outdooralliance.org/roadless

Want more updates?
Subscribe to our weekly newsletter to get the full public lands news roundup delivered straight to your inbox:
🔗 www.theoutdoorminimalist.com

Have tips, testimonials, or insights on public land changes? Submit them through our Google Form (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/JwC73G8wLvU6kedc9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)

Other Resources:

• ⁠Alaska Wilderness League response⁠ (https://alaskawild.org/blog/interior-withdraws-special-area-safeguards-in-npr-a-advancing-oil-and-gas-agenda/)

• ⁠DOI press release on NPR-A⁠ (https://www.doi.gov/pressreleases/interior-withdraws-restrictive-special-area-policies-alaskas-national-petroleum)

• ⁠USDA Press Release⁠ (https://www.usda.gov/about-usda/news/press-releases/2025/06/23/secretary-rollins-rescinds-roadless-rule-eliminating-impediment-responsible-forest-management)

  Roadless Rule Timeline – Earthjustice⁠ (https://earthjustice.org/feature/timeline-of-the-roadless-rule)

• NRDC Press Release – Legal Action on Campbell Plant⁠ (https://www.nrdc.org/press-releases/public-advocacy-groups-take-trump-administration-court-illegal-coal-plant-extension)

When we think about reducing the environmental impact of our outdoor gear, we often focus on the materials we can see, like recycled fabrics or plant-based alternatives.

But what about the processes behind the scenes? A significant portion of the climate footprint actually comes from the production process of those materials.

In this episode, we’re taking a closer look at insulation and the invisible side of sustainability in outdoor manufacturing.

I’m joined by Andrea Paulson, the SVP of Innovation and Technology at PrimaLoft Inc., the global leader in high-performance, sustainable insulation. Andrea has over two decades of product development, engineering, manufacturing, and functional testing experience. At PrimaLoft, Andrea guides her team towards breakthrough innovation on both data-driven highways, and creative dusty-switchbacks.

At the heart of today’s conversation is PrimaLoft P.U.R.E.—a manufacturing method that reduces carbon emissions by more than 50% compared to conventional processes.

As of January 2025, PrimaLoft’s flagship Gold Insulation is now made exclusively using P.U.R.E., a milestone in their shift toward cleaner production and renewable energy integration.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------

PrimaLoft

Website: https://primaloft.com/

PrimaLoft P.U.R.E: https://primaloft.com/pure/

Facebook: https://www.facebook.com/PrimaLoft/

Instagram: https://www.instagram.com/primaloft/

LinkedIn: https://www.linkedin.com/company/primaloft-inc-/

This week in the Outdoor Minimalist public lands news review, we cover:

• USDA’s major reorganization plan

  • What it means for the U.S. Forest Service and wildfire response

  • How agency relocations and office closures could impact conservation work

  • Centralization of services like civil rights, tribal affairs, and grants management

• H.R. 1 “The Big Ugly Bill” with 🎙️ Guest: Justin Meuse, Government Relations Director for Climate and Energy at The Wilderness Society

  • How it opens up over 200 million acres of public lands to oil and gas drilling

• Federal funding updates

  • Budget cuts to the National Wildlife Refuge System

  • EPA enforcement and staffing reductions

• Culture war policy in parks

  • Enactment of proposals to restrict education on climate change, Indigenous history, and LGBTQ+ history in National Parks

• State-level conservation wins

  • Vermont’s wildlife corridor law

  • Texas’ vote to protect the Fairfield Lake site

  • New York’s new bird-safe buildings legislation

  • Virginia’s trail access protections

Subscribe to the full newsletter at theoutdoorminimalist.com

Have tips, testimonials, or insights on public land changes? Submit them through our Google Form (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/JwC73G8wLvU6kedc9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)

Links & Resources:

• ⁠Wilderness Society: “Open for Drilling” Report⁠ (https://www.wilderness.org/articles/press-release/map-reveals-200-million-acres-now-open-oil-and-gas-drilling)

• ⁠Refuge Association on House Budget Cuts⁠ (https://www.refugeassociation.org/press-releases/2025/7/23/house-funding-bill-chips-away-at-national-wildlife-refuges-with-deep-cuts-amp-damaging-riders)

  American Bird Conservancy State Legislation Wins⁠ (https://abcbirds.org/news/state-legislation-wins-july-2025/)

In episode 190 of the Outdoor Minimalist podcast, we’re discussing urgent threats facing wildlife protections in the United States: the ongoing dismantling of the Endangered Species Act under the Trump Administration.

The ESA has long been considered the backbone of wildlife conservation in this country, credited with saving iconic species like the bald eagle and the gray wolf.

But legislative and administrative changes are eroding the very foundation of this landmark law and pushing for changes that could reshape how, or even if, we protect threatened and endangered species in the years to come.

Joining me to break this all down is Ramona McGee, Senior Attorney and Wildlife Program Leader at the Southern Environmental Law Center. Based in North Carolina, Ramona has been on the legal front lines for nearly a decade, defending the rich and often overlooked biodiversity of the South.

In this conversation, we explore what’s at stake if the legal definition of “harm” disappears from federal wildlife protections, how these changes could affect ecosystems and communities across the South, and the industries poised to benefit from deregulation.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------

Southern Environmental Law Center

Website: https://www.selc.org/

Ramona McGee: https://www.selc.org/staff/ramona-mcgee/

Instagram: https://www.instagram.com/southernenvironment/

Podcast: https://www.selc.org/broken-ground-podcast/

LinkedIn: https://www.linkedin.com/company/southern-environmental-law-center/

YouTube: https://www.youtube.com/user/selcva

Remember when Mike Lee’s 3.3 million-acre land sales were making headlines, what felt like every few seconds?

It was all over social media; every conservation organization was talking about it, and even friends of mine who had never been very civically involved gathered the gumption to call their senators.

Well, despite the fact that as a collective, we rallied together to defeat all three of Mike Lee’s most recent attempts to sell public lands, Trump’s Big “Ugly” Bill passed in the Senate, and within the hundreds of pages of legislation, many public lands attacks remained.

While I do my best to cover most public lands news every Friday on this podcast, hearing from others in the outdoor advocacy community can shed light on things we may not have considered and help foster conversations needed to continue this fight.

That’s why I am excited to introduce Land Tawney to episode 189 of the Outdoor Minimalist podcast.

Land is co-chair of American Hunters & Anglers, an energetic, media-based organization built on holding policy makers accountable through fast-paced grassroots advocacy.

Tawney is a nationally renowned advocate of public land and wildlife. For a decade, he was president and CEO of Backcountry Hunters & Anglers, where under his leadership, BHA grew exponentially, expanding to 48 states and into Canada, garnering 40,000 members, and building an army of public land defenders.

Land has testified before Congress on behalf of the Boundary Waters and has served on numerous federal advisory councils in support of hunting, fishing and conservation.

He has held roles with the National Wildlife Federation, where he launched their Vanishing Paradise campaign in support of the Gulf Coast, and the Theodore Roosevelt Conservation Partnership.

His 25 years of experience as an advocate, leader and sportsman make him just as comfortable in the duck blind and trout stream as he is on Capitol Hill.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------

Land Tawney

American Hunters and Anglers: https://www.americanhuntersandanglers.org/

AHA Podcast: https://www.youtube.com/watch?v=D1C0w7HMWwE

AHA Instagram: https://www.instagram.com/americanhuntersanglers/

Land Instagram: https://www.instagram.com/landtawney/

Land LinkedIn: https://www.linkedin.com/in/land-tawney-a5272345/

Wilderness Society: https://www.wilderness.org/

In this week’s episode, we cover sweeping public lands news from June 30 to July 11, including:

• The "Trump Tax" and what it means for public lands, drilling, and park funding (https://www.congress.gov/bill/119th-congress/house-bill/1/text)

• The environmental impact of Alligator Alcatraz and community-led legal resistance (https://www.everglades.org/stop-alligator-alcatraz/)

• SCOTUS ruling greenlighting federal workforce layoffs (https://www.supremecourt.gov/DocketPDF/24/24A1174/362080/20250602120234175_Trump_v_AFGE_Stay_Appl_2.pdf)

• Good news: California’s 30×30 milestone and the Okefenokee land deal

• 👉 Follow us on Instagram (@outdoor.minimalist.book) for quick news breakdowns and action alerts.

  Have tips, testimonials, or insights on public land changes? Submit them through our Google Form (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/JwC73G8wLvU6kedc9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)