In This Episode We Cover

• Our actual session fees and what they do (and don't) include, plus Marie's luxury membership that bundles a client's whole first year
• Why we both went a la carte, and how one $9,500 sale can equal 43 shoot-and-burn sessions
• How we price albums, wall art, and digital files, with our real per-image and markup numbers
• The threshold trick: pricing digitals so clients are rewarded for investing in tangible artwork instead of a hard drive
• Incentivizing vs. discounting, and small moves (like a same-day artwork credit) that get clients to actually decide on the call
• The pricing psychology piece: why a $2,000 digital gallery makes a $2,000 album feel like a steal
• Why artwork can never be a last-minute upsell, and how cost of goods should shape every number you set
• What to do with the thought "my clients would never pay that"

A Few Things We Mentioned

• Musea, wall art and framing
• The Photographers Framer, framing
• Our deeper dives on the a la carte transition and the breadcrumb method (linked in earlier episodes)

Your Assignment This Week Don't touch a single price yet. First answer the why. What does it actually cost you to serve one client in time, energy, and expenses? What do you most want clients walking away with? How many sessions do you realistically want to shoot in a year? Then look at whether your current structure supports those answers. That clarity comes before any number.

Takeaway There's no one right way to price. Amber and Marie's structures aren't even the same. What matters is understanding the strategy behind your numbers so you're serving your clients, not just selling to them. Sometimes growing your business isn't about booking more people. It's about giving the clients you already have more ways to invest in the art you made for them.

Connect With Us Marie: @marie.elizabeth.photo | https://marie-elizabethphotography.com Amber: @light_livin_photography | https://lightlivinphotography.com

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