There's no single right way to run a record label. And sometimes, listening to too much advice—even from this podcast—can make you feel like you're doing everything wrong.

In this episode of Other Record Labels, we're talking about the importance of finding your own way as a label owner, and why copying someone else's strategy isn't always the answer.

Podcasts, books, and industry experts can provide incredible ideas and inspiration. But there's a downside: they can also convince you that you need to do everything you're hearing.

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Presented by Squarespace - Use coupon code ORL10 to get 10% off your first record label website with Squarespace: www.otherrecordlabels.com/squarespace

What does starting a record label actually look like?

James Nixon is documenting the entire process.

James is a pianist, working parent, and the founder of Fern Rose Records. What began with sharing piano ideas online eventually turned into a plan to record the music he plays for his family, press it to vinyl, and build an independent record label around it.

In this episode, we talk about why he decided to start a label, building an audience by being genuinely useful, documenting the process publicly, turning followers into supporters, manufacturing vinyl, funding a first release, and figuring things out as you go.

It’s a great look at what starting a small record label actually looks like when you’re right in the middle of doing it.

Learn more about Fern Rose Records at fernroserecords.com.

This episode is sponsored by Squarespace.

Build a beautiful website for your record label, artist project, or creative business at otherrecordlabels.com/squarespace.

There's still time to register! I'd love to have you join us!

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