Oriana Gaeta grew up in Naples and stumbled onto design when making album covers for her friends. She didn’t know there could be a career in this kind of work, it was just a thing she kept doing. It took a degree she dropped, a year in London at 19, and a second attempt before she finally found her way to design properly. Since then she has worked at some of the best agencies in the world, including R/GA and on brands like Nike and Adidas. She is currently CD at Doc Martens doing some of the work she’s most proud of. She also has a three month old puppy named Kira who ate a tissue during this recording.

What comes through most in this conversation is how deliberately Oriana has built a life that works around and for her, not just a career. We talk about the difference between design and art and why that distinction actually matters, about instinct as a currency that compounds over time, and about the long, slow work of learning to let go of control. We talk about burnout with real honesty, about what it costs to push through it rather than stop, and about what recovery actually requires. And we talk about what it means to finally be proud of yourself, not for a project or a piece of work, but just as a person who has done the work and built something good.

If you’re feeling stuck, or just want to think out loud about where you’re headed, you don’t have to figure it out on your own. I offer free 15-minute conversations for anyone who wants to talk through what’s in front of them. Whether that leads to working together or not doesn’t matter. What matters is that you’ve got someone in your corner, even for 15 minutes.

Head to http://www.growwithadamjennings.com and book a call.

I’d genuinely love to hear from you.

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