What “Scaling” Really Means for Private Practice Optometrists | E284

Highlights from this episode:

What “Scaling” Really Means for Private Practice Optometrists (01:03)

Closing Thought: Being the "BEST" vs. Being "BETTER" (22:37)

In this week's episode I’m breaking down what scaling really means for private practice owners—and why it doesn’t have to mean more locations or a bigger empire. I share the hard lessons I learned from scaling too early, how a CEO mindset shifted everything, and why clarity, systems, and product-market fit matter more than growth for growth’s sake. If you’ve ever felt stuck, afraid to rock the boat, or unsure what actually sets your practice apart, this episode will help you think differently about growth heading into the new year.

The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283

Highlights from this episode:

The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists (00:54)

Closing Thought: Keeping Your Conviction (31:07)

In this episode, we are diving into what it really means to step into the CEO role of your practice and why this mindset shift has completely transformed my growth, my time, and my enjoyment of the business. I walk through the exact phases I’ve lived—from being stuck in the day-to-day grind to finally operating from a place of vision, leadership, and long-term strategy—and the pitfalls I wish someone had warned me about earlier. Whether you're just trying to survive the first 12 months or planning out the next decade, this structure will help you build a scalable, efficient, and truly enjoyable private practice.

From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282

Highlights from this episode:

From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet (00:47)

Closing Thought: Blueprint for Success (12:05)

In this episode, I’m sharing the exact steps I’m taking right now to grow both my primary care practice and Rejuvenation Dry Eye Center—from social media strategy to recall systems, staff training, and getting more visible in the community. After coming back from P3, vision, consistency, and actually taking action are driving the momentum in my clinic. If you’re looking for practical, real-world ways to grow your optometry practice (and the mindset to sustain it), this episode gives you my exact blueprint.