How to Differentiate Your Optometry Practice in a Crowded Market | E294

Highlights from this episode:

How to Differentiate Your Optometry Practice in a Crowded Market (00:46)

Closing Thought: Living in the Present (24:04)

In this episode, I dive deeper into why your elevator pitch matters and how clarity in your vision is the key to building a scalable, successful optometry practice. Refining my message around dry eye and ocular surface care transformed the way I lead my team, recruit doctors, and grow my business. If you’re tired of sounding like every other practice in town and want to truly stand out, this episode will challenge you to simplify your message and think like a CEO. Strong peers sharpen your clarity, and that clarity is what ultimately creates the practice and life you actually want.

The Power of the Elevator Pitch | E293

Highlights from this episode:

The Power of the Elevator Pitch (00:38)

Closing Thought: Calm during the storm (28:48)

In this episode, we are breaking down why every private practice owner needs a clear CEO elevator pitch if they truly want to grow and scale their practice. I share how defining what we DON'T do, articulating our vision, and selling direction instead of treatments completely transformed my dry eye clinic, my team, and my marketing. This isn’t about listing your services—it’s about giving people hope, creating alignment, and attracting the right patients and staff who believe in what you’re building. If you’ve ever felt stuck competing on glasses and contacts, this episode will help you rethink how you position your practice.

Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292

Highlights from this episode:

Failure, Fear, and Growth: A New Way to Think About Running Your Practice (01:01)

Closing Thought: 4 Life Lessons

In this week's episode, I dive into why most “failure” in optometry isn’t financially the way you'd think and how the identity you choose as a practice owner shapes every decision you make. We talk about the difference between thinking like a doctor who owns a practice versus a CEO who happens to practice optometry, and why comfort and complacency are the real enemies of growth. I share real stories from my own wins and mistakes in marketing, staffing, and strategy, and how taking calculated risks changed everything. If you want a stronger mindset and a more intentional path forward for your private practice, this episode is for you.