Penelope Jane Smith is the real deal when it comes to money, investing, and financial freedom, and her story will punch you in the face in the best way.

She went from turning $10,000 into over $6 million in real estate to getting completely wiped out in the 2008 crash, and then rebuilt her life and wealth from the ground up.

In this conversation, we talk about what financial freedom actually means as an entrepreneur, why investing doesn’t have to be complicated, and how to start building long term wealth even if your income feels unpredictable.

If you’ve ever thought “I need to make more money first” or “I’ll worry about investing later”, this episode will shift that.

Resources:

Grab Penelope’s free ebook, The Financial Freedom Formula, and get the details on her Financial Freedom 101 event at realprosperityinc.com

Until next time, let’s grow your business together.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Is long-form content a new trend in 2026?

Not exactly.

It’s not new. It never left. We just got distracted.

In this episode, I’m breaking down why the constant chase for 60-second visibility is exhausting, why attention does not equal trust, and why depth is quietly becoming the real advantage for serious business owners.

We’re talking about the shift from trend-driven marketing to depth-driven positioning.

If you’re building a real business, selling real transformation, and charging real money, this episode will help you rethink where you’re spending your energy.

Your 1% action this week is simple: stop compressing your thinking and start teaching with depth.

Because attention gets you noticed.
Depth gets you chosen.

If this resonated, share it with someone who’s ready to stop chasing trends and start building trust.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

SEO does not have to be a mystery. In this episode, I’m joined by Maggie Schneider from Hilltop Help to break down what long term visibility actually looks like, and how tiny, consistent tweaks can compound into traffic and leads that don’t disappear when you stop posting.

We talk about why SEO is worth the upfront effort for coaches and course creators, how to repurpose content across multiple platforms without creating more work, and the simplest “start here” steps you can take even if you’re a solopreneur.

Maggie also shares how to use webinars and past content like a visibility engine, what to track so you’re not guessing, and why your website should never have dead ends.

If you want to apply the 1% Conversion Effect to visibility, this one is for you.

What we cover

• Why SEO is a foundational long game strategy that compounds over time
• The repurposing sweet spot and why showing up on multiple platforms can boost results
• How to turn one webinar or podcast into content that drives traffic back to your offers
• The first SEO basics to set up today, including Google Analytics and Search Console
• How to use data to improve what already exists instead of constantly reinventing
• Why keyword research matters and how to think like your audience searches
• What to do after someone finds your blog so they don’t bounce

Connect with Maggie
Maggie is most active on Instagram at @hilltophelp and you can find her resources, blog, and services at hilltophelp.com.

She also mentioned:

• A free website SEO checklist
• Her $17 SEO challenge for simple keyword research and optimizing one page fast

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Are you showing up everywhere… but still feeling forgettable?

In this episode of Optimize to Monetize, Michelle breaks down why 2026 marketing isn’t about omnipresence, content volume, or chasing every platform. It’s about being remembered.

If you’re tired of creating more and more content just to stay visible, this conversation will feel like a deep exhale. Michelle reframes visibility as consistent, strategic touchpoints that compound over time. Not random posts. Not constant reinvention. But clarity, repetition, and familiarity that build trust and drive decisions.

You’ll learn the difference between being seen and being associated with something specific, how to create recognizable messaging that sticks, and why stacking familiarity is the real show-up shortcut.

Because attention gets you noticed once.
Memory gets you chosen.

Let’s grow your business together.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

If you’ve ever felt like you’re doing “all the right things” in your marketing… posting, showing up, sharing tips… and yet you still blend in like beige wallpaper, this episode is for you.

In this conversation, Jen Liddy and I get into the subtle (but powerful) pieces of the messaging puzzle that most business owners miss. Not the basic “speak to your audience’s pain points” stuff… the deeper layers that make people feel your presence, trust your expertise, and recognize your brand instantly without you needing to shout louder.

We talk about why messaging is not the same thing as content or copy. Messaging is the foundation… it’s what you’re saying, how you’re saying it, and why people believe you. And in 2025 and beyond, the basics are not enough. The difference is in the nuance.

Jen breaks down how your brand voice is built through the words you choose, the tone behind them, and the rhythm of how you communicate. We also unpack the trap so many experts fall into… sounding like they “should” sound instead of sounding like themselves. And yes… your audience can smell that from a mile away.

This episode is basically a masterclass in making your marketing feel more like you… while getting clearer, sharper, and more powerful at the same time.

You’ll start noticing where your messaging is too vague, too jargon-y, or too aspirational for someone who is still in the “I need a ladder” stage. You’ll also hear how tiny shifts in clarity, specificity, voice, and positioning create a ripple effect in visibility, trust, and conversions… aka the 1% Effect in action.

If this conversation hit home, take one small action today. One tiny tweak. One clearer sentence. One more specific promise. One more honest version of your voice.

Stack those 1% wins… and you’ll be shocked how fast your message starts landing.

Until next time… let’s grow your business together.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Most content doesn’t fail because it’s bad.
It fails because it skips the moment where trust is actually built.

In this episode, Michelle breaks down the quiet conversion moments that happen before someone clicks, buys, or even knows what you sell.

She shares what she started noticing about the content that sparked real conversations, why teaching more isn’t always the answer, and how relatability plays a bigger role in conversion than most people realize.

If you’ve ever felt like your content is “doing all the right things” but not leading to sales, this episode will shift how you think about conversion and show you a simple 1% tweak you can apply immediately.

🎧 Tune in to learn:

• Where conversion actually starts (hint: it’s not on the sales page)
• Why some content gets nods while other content starts conversations
• How to create trust-based conversion moments without teaching more
• A simple 1% action to make your content work harder for you

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

What if the reason your business feels harder than it should has nothing to do with strategy and everything to do with identity?

In this episode of Optimize to Monetize, Michelle sits down with Mindi Huebner, the go-to subconscious success alchemist for high-achieving women when success starts to feel heavy.

This conversation goes beyond mindset and into the real lever most entrepreneurs overlook: who they are being.

Mindi breaks down how subconscious identity patterns quietly influence how you show up, make decisions, respond to pressure, and ultimately how you monetize.

Together, they explore why burnout, overthinking, and proving mode aren’t personality traits, but outdated identities that once served you and now hold you back.

You’ll hear how the identity gap forms, how to spot the signs you’ve outgrown an old version of yourself, and why small 1% shifts can create massive momentum when they’re aligned with who you’re becoming.

Michelle also shares personal stories from her own journey, including how identity work has changed the way she handles pressure, growth, and success.

If you’ve been doing all the “right” things but something still feels off, this episode will help you reconnect the dots and move forward with more clarity, ease, and self-trust.

🎧 Listen in and start closing the identity gap so you can optimize to monetize with intention.

Here’s where you can connect with Mindi

Instagram

Take Mindi’s Subconscious CEO Identity Quiz

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

If finances feel like the least fun part of your business but you know they matter, this episode will change how you approach them.

Kimberly Tara is a CPA and the go to guide for women entrepreneurs who want to stop guessing, stop avoiding their numbers, and start running their business like an actual CEO. We talk tax strategy, write off myths, S corp truth, and the real reason you cannot wait until “tax time” to get serious about your finances.

This is not about becoming a spreadsheet person. It’s about keeping more of what you already work so hard to make.

Let's Grow Your Business Together!

Connect with Kimberly

Website: taracpafirm.com
Instagram: @kimberlytaracpa (she loves voice DMs)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com