『Optimize to Monetize』のカバーアート

Optimize to Monetize

Optimize to Monetize

著者： Michelle Fernandez
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Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?


Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.


Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.

Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.

Get ready to learn how to:

  • Build scalable funnels that convert with confidence
  • Attract steady traffic without living on social media
  • Simplify your systems and automate with purpose
  • Strengthen your customer journey from discovery to referral
  • Lead like the CEO your business needs
  • Embrace the 1% shifts that create long-term profit and peace


Michelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.

Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.


If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.


🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.


It’s time to optimize everything that matters… so you can monetize what matters most.

© 2025 Optimize to Monetize マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • How Online Coaches Scale Funnels Without Guessing

    How Online Coaches Scale Funnels Without Guessing
    2025/12/08

    When you're stuck in a growth plateau, it feels like there are a million things you could be fixing in your online business. Your funnel conversion rates are down. Your course launch didn't hit goals. Your marketing strategy feels chaotic.

    But how do you know which lever to pull first?

    In this episode, I'm breaking down the exact framework I use with coaching clients to turn chaotic marketing funnels into predictable revenue machines, the 1% Conversion Effect Framework.

    It's called FOCUS, and it's how you stop guessing and start systematically optimizing your way to scale your online business.


    RESOURCES MENTIONED:

    Scale Smarter Masterclass FREE Training for Coaches & Course Creators: Learn the entire 1% Conversion Effect Framework step-by-step so you can stop operating in chaos and start scaling your online business with a proven funnel optimization system

    Click here to grab your spot in the free masterclass →


    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    続きを読む 一部表示
    13 分
  • The Funnel Mistake That's Keeping You Stuck (And How to Fix It)

    The Funnel Mistake That's Keeping You Stuck (And How to Fix It)
    2025/12/08

    When everything feels off in your business, it's tempting to blow it all up and start over. But here's the truth: your business isn't broken… your focus is.

    You're not stuck because you're not doing enough. You're stuck because you're doing too much of the wrong things. Once you know where your bottleneck is, you can stop spinning your wheels and start making strategic 1% shifts that actually move the needle.

    In this episode, I'm showing you how to identify where the real bottleneck is in your funnel so you can stop guessing and start fixing the right thing.

    IN THIS EPISODE:

    00:00 Introduction: The Illusion of a Broken Business

    00:27 Identifying the Real Problem

    02:00 Visibility: The Traffic Problem

    02:50 Connection: Building Trust and Engagement

    04:00 Conversion: Turning Engagement into Sales

    05:29 Finding Your Bottleneck

    06:05 Homework and Next Steps

    RESOURCES MENTIONED:

    FREE Training
    Learn how to identify your bottleneck and figure out which 1% shift to make first
    Click here to grab your spot in the free masterclass →

    Conversion Clarity Kit — Custom GPT bundle to sharpen your messaging (normally $67, free for podcast listeners)

    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    続きを読む 一部表示
    9 分
  • Stop Guessing What's Broken in Your Funnel: The Method That Actually Scales

    Stop Guessing What's Broken in Your Funnel: The Method That Actually Scales
    2025/12/08

    Welcome to the relaunch of the podcast with a new name…Optimize to Monetize™!

    This is episode 300, and if you're stuck in a growth plateau, spinning your wheels, or wondering why your funnel stopped converting, this episode is for you.

    In this episode, I'm sharing:

    • Why I rebranded the podcast (and what it has to do with finding my actual zone of genius after 10 years in business)
    • The difference between growth and scale and why most coaches are accidentally killing their profit
    • What the 1% Conversion Effect™ is and how small, strategic shifts compound into massive results
    • The 3 most common conversion blind spots costing you money right now
    • Why your business isn't broken your focus is

    If you're ready to stop guessing what's wrong and start knowing exactly where to optimize, this episode will shift how you see your entire business.

    SUBSCRIBE so you don't miss the next two episodes, they're the foundation for everything we'll cover this season.

    RESOURCES MENTIONED:

    Conversion Clarity Kit (FREE) Custom GPT bundle to sharpen your messaging and help you stand out (normally $67, free for podcast listeners)

    Ready to Scale Without the Tech Overwhelm?

    You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

    Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

    Leave a Review or Share Your Thoughts

    If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!


    CONNECT WITH MICHELLE:

    Instagram: @themichellefernandez
    Website:     themichellefernandez.com
    続きを読む 一部表示
    10 分
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