Opium by Yves Saint Laurent: The Scent That Scandalised America
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Opium by Yves Saint Laurent: The Scent That Scandalised America
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Opium launched in France in 1977 and in the United States a year later, at a party so extravagant it's still talked about today: a chartered nineteenth-century sailing ship in New York harbour, eight hundred guests, and an afterparty at Studio 54. It also became, almost immediately, one of the most controversial fragrance names in modern history - provoking an organised American protest campaign within months of its US launch, and a formal government ban in China two decades later. This episode covers the perfumers behind the scent (working out of the same historic house, Roure, as Germaine Cellier a generation earlier), the accidental origin of the name, the party on the Peking, and the long, uncomfortable afterlife of a perfume that turned controversy into a business strategy.