“Better is probably the worst word you could use in marketing.”

How can a DTC brand stand out in a category full of identical promises?

Matt Orlić (Co-Founder, Qure Skincare) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (Founder, Pela Case & Lomi) to break down why brand positioning beats a better product. Each story shows how a brand can win a crowded category without inventing anything new.

Qure’s water filters beat Jolie’s on technology and patents, yet Orlić can’t out-position them. Mike explains how Yeti took Thermos’s 1800s vacuum insulation and sold it for cold drinks. Once a position works, competitors move in, and the founders debate how to hold it.

Powered By

Saras Analytics

https://9ops.co/saras

Postscript

https://9ops.co/postscript

Aftersell

https://9ops.co/aftersell-operators

Richpanel

https://9ops.co/richpanel

Fulfil

https://9ops.co/fulfil

Northbeam

https://9ops.co/northbeam

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/

“It’s about closing the imagination gap, not what it can do.”

Jessica Schinazi (CEO, Away) joins Matt Bertulli (Founder, Pela Case & Lomi) and Curtis Matsko (CEO, Portland Leather Goods) to break down how she took the reins of a decade-old DTC pioneer and opened it to new channels in 18 months.

Away builds luggage to last 7 to 10 years, which Jessica calls a horrible business model. She chases new buyers: Up to 9% of her Amazon category and a $400 suitcase sold out on TikTok Shop. Now she has to bring each customer home before a day-one startup steals them.

Powered by

Podqi

https://9ops.co/podqi

AppLovin

https://www.9operators.com/paid-growth

https://applovin.com/9operators

Shoplift

https://shoplift.ai/operators

Shiphero

https://9ops.co/shiphero-titans