Opening a new physical therapy location is exciting—but simply putting up a sign and opening the doors doesn’t guarantee patients will walk in. Your new clinic needs to be visible online, easy to find on Google, and promoted to the patients who already know and trust your practice.

In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down three practical strategies PT owners can use to successfully market a new clinic location and start generating patient opportunities from day one.

With experience helping more than 1,400 physical therapy clinic locations across North America—and practices grow from one location to 10 or more—Neil shares the new-location marketing playbook and what separates clinics that ramp up quickly from those that struggle to gain momentum.

We cover:

• How to get your new clinic location found on your website and Google
• Why every location needs its own dedicated website page and Google Business Profile
• What to include on a location-specific page to help patients find and choose your clinic
• How to optimize your Google Business Profile for local search
• Why consistent business information across online directories matters
• How Google Ads can help generate patient opportunities before and after your new clinic opens
• How to build a location-specific Google Ads campaign that targets the right patients
• Why your new location's ads should send patients to a dedicated location page
• How to use your existing patients to promote your new clinic location
• What to include in a postcard campaign to drive awareness and referrals
• When to start marketing your new location before opening day
• The three key marketing moves PT owners should make when opening their next location

If you're opening your second, third, or even tenth PT clinic and want to build patient volume faster, this episode gives you a practical roadmap for getting your new location noticed and generating appointments from the start.

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/