『Online Digital Marketing Today』のカバーアート

Online Digital Marketing Today

Online Digital Marketing Today

著者： Marvin Drobes
無料で聴く

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり

The up to date concepts and techniques for growing a business online using digital marketing. Learn what is working and what is not.

Digital Online Marketing is a challenge for most businesses today. Confusion surrounds everything from Website design to Social Media to using Email and Text or Instant Messaging. There are literally hundreds of companies and programs promoting solutions to these issues. Our Podcast is designed to help navigate through this jungle so both businesses and marketing agencies can save time and money on their marketing efforts.

© 2026 Online Digital Marketing Today マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Zero Click Marketing: Winning the New Attention Economy

    Zero Click Marketing: Winning the New Attention Economy
    2026/09/17
    The digital landscape has fundamentally shifted. Research shows that over 50% of Google searches now end without a click to any website. Social platforms increasingly prioritize keeping users on-site rather than directing them elsewhere. For businesses focused solely on driving traffic, this represents a measurable decline in traditional conversion paths.But data also reveals an opportunity: brands with high mental availability capture 2-3x more market share than those relying on point-of-purchase decisions alone.This podcast unpacks the Zero Click Marketing framework from Amanda Natividad and Rand Fishkin—a research-backed strategy that builds measurable trust, authority, and demand before prospects ever visit your website. (You can purchase their book via Amazon.com).The Strategic ShiftStudies consistently show that B2B buyers complete 70% of their purchase journey before engaging a sales representative. In local services, 76% of mobile searchers visit a business within 24 hours—but only after establishing initial trust through content consumption.Consider the evidence: A roofing company posting "5 signs you need a new roof—click link" generates average engagement rates below 1%. The same company listing all five signs directly in the post sees 340% higher saves and 280% more profile visits. Six months later, branded search for that company increased 156%.That's zero click marketing delivering measurable outcomes.Three Evidence-Based PrinciplesPlatformless Value: Reduce Friction, Increase TrustContent requiring clicks faces 68% higher abandonment rates. When prospects receive complete answers immediately—within feeds, search results, or business profiles—engagement metrics improve dramatically while building measurable trust equity.A kitchen remodeling firm tested this directly: carousel posts with complete information generated 4.2x more saves and 89% more direct inquiries than link-driven posts promoting the same content.Identity-Led Discoverability: Differentiation Drives RecallMarketing research confirms that distinctive brand assets increase mental availability by up to 300%. Consistent point-of-view content creates pattern recognition that significantly outperforms generic messaging in recall tests.An HVAC company establishing clear positioning—"We explain the repair before recommending replacement"—saw branded search increase 127% year-over-year while their undifferentiated competitors remained flat.Compound Returns: Long-Term Value CreationAnalysis of 2,400 content pieces across 18 months shows that evergreen educational content generates 73% of total engagement despite representing only 40% of published material. Campaign-based content peaks quickly but contributes minimal long-term value.Businesses adopting compounding strategies show average branded search growth of 34% annually versus 8% for campaign-dependent competitors.Measuring Real Business ImpactTraditional attribution models capture only 23% of actual customer journey touchpoints. A more complete measurement framework combines:Direct Outcomes: Track calls, bookings, and revenue with 15-30 day attribution windows to capture delayed conversions from brand awareness.Demand Indicators: Monitor branded search volume (proven predictor of future revenue), direct traffic trends, and profile engagement metrics. These leading indicators typically precede conversion increases by 45-90 days.Research validates the approach: Businesses tracking demand signals alongside conversions identify growth opportunities 3-4 months earlier than those monitoring last-click metrics alone.30-Day Testing ProtocolImplementation follows a validated framework:Phase 1 (Days 1-7): Document the ten highest-frequency pre-purchase questions using customer conversation data, search query analysis, and sales team input.Phase 2 (Days 8-14): Create complete, self-contained content addressing each question. Testing shows video and carousel formats generate 2.1x higher engagement than text-only posts.Phase 3 (Days 15-21): Publish across three content categories proven to drive different outcomes: educational content (awareness), point-of-view content (differentiation), and transformation stories (proof).Phase 4 (Days 22-30): Deploy light CTAs ("Save this" vs. "Click here") which testing shows reduces friction by 83% while maintaining 92% of conversion intent.Track both immediate conversion metrics and 30-60 day demand indicators to capture full impact.Validated Results Across IndustriesA legal practice publishing complete accident checklists directly in search-optimized posts increased consultation bookings by 43% while reducing cost-per-acquisition by 31%.A remodeling firm sharing detailed before-and-after case studies with complete problem-solution narratives saw branded search grow 198% over 12 months, with 67% of new clients citing "already familiar with your work" as their primary selection criterion.Analysis across 40+ implementations shows businesses ...
    続きを読む 一部表示
    23 分
  • Scientific Advertising Decoded: Turn Your Marketing Into A Money-Making Machine (Not A Guessing Game)

    Scientific Advertising Decoded: Turn Your Marketing Into A Money-Making Machine (Not A Guessing Game)
    2026/09/15


    If you're still treating advertising like some kind of creative art project, you're literally throwing money out the window.

    Here's what's crazy: Over 100 years ago, Claude C. Hopkins figured out the SECRET that most marketers STILL don't get today.

    Advertising isn't about being clever. It's not about winning awards. And it sure as hell isn't about "brand awareness" or whatever fancy term agencies use to justify wasting your budget.

    It's about ONE thing: Making sales you can actually TRACE.

    In this episode, we break down the exact principles Hopkins used to turn advertising from a wild gamble into a predictable science. The kind of science that lets you know - DOWN TO THE PENNY - what's working and what's a complete waste of time.

    You'll discover:

    - Why your advertising is basically salesmanship on steroids (and how to make it work like your best salesperson... times a MILLION)
    - The mail order secrets that prove what works BEFORE you risk a single dollar of your marketing budget
    - Why specific claims beat vague "we're the best" garbage every single time (your customers are smarter than you think)
    - How to use test campaigns so you NEVER lose money on advertising again
    - The immutable laws of headlines and consumer psychology that make people actually READ your stuff

    Here's the thing...

    Modern consumers don't want your hype. They don't want your empty promises. They want FACTS. They want proof. They want to know exactly what you're offering and why it matters to THEM.

    And when you give them that? Sales happen like clockwork.

    This isn't theory. This is proven, tested, battle-hardened strategy that's made fortunes for over a century.

    Perfect for: Entrepreneurs, marketers, business owners, copywriters, ad agencies, direct response marketers, digital marketing professionals, ecommerce sellers, and anyone who's tired of "creative" campaigns that don't make money.

    Send us Fan Mail

    Support the show

    Want answers to your most pressing questions about Digital Marketing.

    EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

    Schedule that call NOW at https://calendly.com/mdrobes.

    Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
    Join Free at: https://www.facebook.com/groups/439598631698554/
    続きを読む 一部表示
    23 分
  • Build Your First AI Agent (Even If You've Never Coded Before)

    Build Your First AI Agent (Even If You've Never Coded Before)
    2026/08/08

    Hey, great news—you don't need a computer science degree to create AI agents that actually do useful stuff for you.

    In this episode, we break down everything in plain English: what an AI agent really is (hint: it's like having a smart assistant that works 24/7), and the three simple pieces you need to build one.

    Think of it like this: the language model is the brain, the tools are the hands that get things done, and the instructions are like training a new team member—you just tell them what to do and when to ask for help.

    We'll walk you through starting with the best models first (so you know it works), then show you how these agents can take over tedious tasks like writing emails or finding information... so you can spend your time on the fun stuff.

    No confusing tech talk. No overwhelm. Just a friendly, step-by-step guide to getting your first AI agent up and running.

    Perfect if you're curious about AI but don't know where to start.

    Send us Fan Mail

    Support the show

    Want answers to your most pressing questions about Digital Marketing.

    EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

    Schedule that call NOW at https://calendly.com/mdrobes.

    Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
    Join Free at: https://www.facebook.com/groups/439598631698554/
    続きを読む 一部表示
    24 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません