Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.

In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.

We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're trying to break through as a singer-songwriter, build a fanbase from scratch, or just want to understand how the game is changing, this one’s for you.

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Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads.

In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers.

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0:00 Intro
2:30 First Steps for Artist Brand Buildind
7:20 What Makes A Great Artist Brand?
10:38 Can Faceless Brands Work in 2025?
16:00 How Chappell Roan Nailed Her Brand
26:29 Content Marketing Funnel for Musicians
47:20 New Fans vs. Existing Fans
52:05 Rapid Fire Rampage

In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius.

From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear.

His tag "Rush, you done did it now" perfectly matches his "get sh*t done" attitude.

He talks about his journey from producing for legendary artists to signing and building with ATL Jacob, and how he balances the art and business of music like a true pro.

With aspirations on par with Jay-Z's Roc-a-Fella family tree, we believe this mystery mogul is going to be a household name in the near future. So take notes!

Don’t forget to like, comment, and subscribe for more music industry wisdom every week!

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0:00 - Intro
0:38 - Work Ethic Lesson from Nipsey Hussle
5:20 - RushDee on Building a Team
16:00 - From Creative to Businessman + Networking
23:57 - BeGenius The Label
29:05 - What is "Indie" in 2025?
38:20 - The Smartest Deal You Can Make
44:28 - Business vs. Creative: How to Balance
51:38 - Producer Gems for Getting Placements
62:23 - ATL Jacob’s Rise & Partnership with RushDee
73:45 - RushDee’s Controversial Industry Take
78:42 - Rapid Fire Rampage w/ RushDee

For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.

Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketing dollars.

Featured guests: Amber Grimes, Rick Barker, Promo God, Wendy Day, & Megh from SymphonyOS

We hope you enjoy and find value! Don't forget to subscribe if this helped 🙏

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https://www.instagram.com/rickbarkermusic
https://www.instagram.com/promo_god33
https://www.instagram.com/rapcoalition
https://www.instagram.com/meghv
https://www.instagram.com/symphony.os

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0:00 Intro
2:19 Hack 1
4:26 Hack 2
8:49 Hack 3
14:45 Hack 4
16:38 Hack 5
20:13 Hack 6
24:11 Hack 7
26:56 Hack 8

Nard is a YouTube ads expert and founder of the digital marketing agency WAMM Promotions. He's worked huge records like Morray's "Quicksand" (237M YouTube views) as well as helped indie artists gain thousands of subs for less than $300 ad spend.

In this episode, he breaks down the different types of YouTube ads, how to target the right audience, ways to get maximum subscriber growth, an example $1000 campaign, and so much more.

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xJ-Will is a sync licensing expert with over 2000 placements in movies, TV, commercials and more. He's helping musicians "make music for brands not fans".

We cover everything you need to know about sync licensing: most common ways to get a placement, how much $$$ you can make, sync agents vs. libraries, biggest mistakes to avoid, & so much more.

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50% OFF "SYNC LICENSING CRASH COURSE": https://stan.store/affiliates/818b0495-21bc-4401-93dd-d09ba857c8d7

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0:00 Intro
3:45 What is Sync Licensing?
5:54 Most Underrated Type of Sync
7:20 Why xJ-Will Pursued Sync Licensing
11:48 How to Get Started in Sync Licensing
22:18 How to Get Attention of Music Supervisors
33:20 How are Sync Deals Structured
42:44 Biggest Sync Licensing Mistakes Artists Make
50:00 Future of Sync Licensing
56:50 Rapid Fire Rampage with xJ-Will

Doechii has been on a monumental run. It's super inspiring to watch her almost 10yr journey from working at Chipotle to winning the GRAMMY for Best Rap Album of 2024.

In this episode, we unpack everything artists of all sizes, across all genres can learn from her rise to superstardom. Take a page out of the Doechii Playbook to take your career to the next level.

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Daniel Cruz is the CEO of Producer Royalty aka the "Placement Debt Collector" They collected over $1M in producer royalties their clients had no idea they were owed.

He breaks down what to do if your beat gets stolen, how much to charge for a beat, every royalty a producer should be collecting, advice for producers who want to get paid faster and much more.

UNLOCK A FREE LESSON FROM "THE PLACEMENT PLAYBOOK":
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