"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance.

In this episode, we break down the truths about what "going viral" ACTUALLY means for artists.

What you'll learn:
🔂 Practical definition of "viral" and a mindset shift on how to approach it
🔂 Pre-viral readiness checklist so you're prepared when something pops
🔂 How to react properly to a viral moment to maximize impact
🔂 Case studies on Doja Cat and Steve Lacy's successful responses to virality

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing.

In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced.

Zack shares his takes on everything from:
✅ Why most artists feel lost or overwhelmed by marketing
✅ How AI will change the music business (and how to prepare)
✅ The one mindset shift that fixes 90% of artists’ problems
✅ Why “posting more” is NOT a strategy
✅ Ads vs organic growth - when to spend and when to wait

Grab 15% off ANY product from Zack 🙂
https://magicnothing.xyz/omt

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0:00 – Intro: Meet Magic Nothing (Zack Fischman)
2:00 – The origin of “Magic Nothing”
5:06 – Marketing = world-building (brand, identity, vibe)
9:16 – AI is here—why ownership matters
12:00 – The future of generative music (and what it means)
13:52 – Sponsor: DistroKid
20:20 – 3 practical ways to use AI for marketing
23:05 – The unsexy superpower: clear goals
25:37 – Avoid bad deals by knowing your “why”
39:35 – Instagram doesn’t have to suck (content that fits goals)
44:01 – Ads 101: when to pay and what to expect
50:51 – The funnel: awareness → traffic → conversions → sales
54:00 – “Grower” vs “Shower” content (discovery vs community)
1:07:41 – Rapid Fire Rampage + closing takeaways

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling.

In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkast’s Hey Ya! and TLC’s Waterfalls all the way to Tyler, the Creator’s IGOR and Flower Boy. Neal shares why Tyler’s fearlessness is a blueprint for every artist, how mixing has evolved from the board to the box, and why technical rules will never beat raw emotion.

Beyond the creative process, Neal breaks down the business side of engineering, the role of empathy in building lasting artist relationships, and the hidden details behind some of the most iconic records of all time.

This isn’t just a conversation about mixing - it’s a rare masterclass in artistry, instinct, and longevity from one of the most respected engineers in music.

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy.

In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era.

Whether you’re wondering how often to drop music, how often to post about your music, or how to build a brand that truly connects, this conversation is a masterclass in modern music marketing. Peezy shares real strategies, insider stories, and practical advice every independent artist needs to hear.

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive.

In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more.

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager.

In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more.

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Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.

This is a crash course on how to not get SCREWED as a songwriter. We cover how to navigate conversations around song splits, the most underrated way to get invited to every studio session, publishing scams to be aware of, and much more.

FREE DOWNLOAD "The Ultimate Split Sheet" by Songtrust:
https://songtr.st/43M8h1O

WATCH "Music Publishing 101" Video by Songtrust:
https://songtr.st/4l9Ak0X

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Timbaland just signed an AI artist and the internet is PISSED...

In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists.

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