Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.

In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.

We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're trying to break through as a singer-songwriter, build a fanbase from scratch, or just want to understand how the game is changing, this one’s for you.

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Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads.

In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers.

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0:00 Intro
2:30 First Steps for Artist Brand Buildind
7:20 What Makes A Great Artist Brand?
10:38 Can Faceless Brands Work in 2025?
16:00 How Chappell Roan Nailed Her Brand
26:29 Content Marketing Funnel for Musicians
47:20 New Fans vs. Existing Fans
52:05 Rapid Fire Rampage

In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius.

From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear.

His tag "Rush, you done did it now" perfectly matches his "get sh*t done" attitude.

He talks about his journey from producing for legendary artists to signing and building with ATL Jacob, and how he balances the art and business of music like a true pro.

With aspirations on par with Jay-Z's Roc-a-Fella family tree, we believe this mystery mogul is going to be a household name in the near future. So take notes!

Don’t forget to like, comment, and subscribe for more music industry wisdom every week!

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GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime

JOIN OUR DISCORD: https://discord.gg/un6ZFCjS

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0:00 - Intro
0:38 - Work Ethic Lesson from Nipsey Hussle
5:20 - RushDee on Building a Team
16:00 - From Creative to Businessman + Networking
23:57 - BeGenius The Label
29:05 - What is "Indie" in 2025?
38:20 - The Smartest Deal You Can Make
44:28 - Business vs. Creative: How to Balance
51:38 - Producer Gems for Getting Placements
62:23 - ATL Jacob’s Rise & Partnership with RushDee
73:45 - RushDee’s Controversial Industry Take
78:42 - Rapid Fire Rampage w/ RushDee