"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance.

In this episode, we break down the truths about what "going viral" ACTUALLY means for artists.

What you'll learn:
🔂 Practical definition of "viral" and a mindset shift on how to approach it
🔂 Pre-viral readiness checklist so you're prepared when something pops
🔂 How to react properly to a viral moment to maximize impact
🔂 Case studies on Doja Cat and Steve Lacy's successful responses to virality

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime

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“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing.

In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced.

Zack shares his takes on everything from:
✅ Why most artists feel lost or overwhelmed by marketing
✅ How AI will change the music business (and how to prepare)
✅ The one mindset shift that fixes 90% of artists’ problems
✅ Why “posting more” is NOT a strategy
✅ Ads vs organic growth - when to spend and when to wait

Grab 15% off ANY product from Zack 🙂
https://magicnothing.xyz/omt

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime

JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY

WANNA WORK WITH US? Make us an OFFER!
https://forms.gle/tVdon5vyoGAqPjx6A

FOLLOW Zack Fischman aka "Magic Nothing":
https://www.instagram.com/magic_nothing

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0:00 – Intro: Meet Magic Nothing (Zack Fischman)
2:00 – The origin of “Magic Nothing”
5:06 – Marketing = world-building (brand, identity, vibe)
9:16 – AI is here—why ownership matters
12:00 – The future of generative music (and what it means)
13:52 – Sponsor: DistroKid
20:20 – 3 practical ways to use AI for marketing
23:05 – The unsexy superpower: clear goals
25:37 – Avoid bad deals by knowing your “why”
39:35 – Instagram doesn’t have to suck (content that fits goals)
44:01 – Ads 101: when to pay and what to expect
50:51 – The funnel: awareness → traffic → conversions → sales
54:00 – “Grower” vs “Shower” content (discovery vs community)
1:07:41 – Rapid Fire Rampage + closing takeaways

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling.

In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkast’s Hey Ya! and TLC’s Waterfalls all the way to Tyler, the Creator’s IGOR and Flower Boy. Neal shares why Tyler’s fearlessness is a blueprint for every artist, how mixing has evolved from the board to the box, and why technical rules will never beat raw emotion.

Beyond the creative process, Neal breaks down the business side of engineering, the role of empathy in building lasting artist relationships, and the hidden details behind some of the most iconic records of all time.

This isn’t just a conversation about mixing - it’s a rare masterclass in artistry, instinct, and longevity from one of the most respected engineers in music.

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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