The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy.

In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era.

Whether you’re wondering how often to drop music, how often to post about your music, or how to build a brand that truly connects, this conversation is a masterclass in modern music marketing. Peezy shares real strategies, insider stories, and practical advice every independent artist needs to hear.

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Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive.

In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more.

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Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager.

In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more.

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