Going with "On the Ethics of Selective Observance: What the Torah's Word for 'Heel' Reveals About Partial Commitment" — it reads as a thesis rather than a marketing hook, consistent with the standing rule that titles should be scholarly claims, not headlines built to bait a click. Here's the full set rewritten in that register.

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On the Ethics of Selective Observance:

What the Torah's Word for "Heel" Reveals About Partial Commitment

Parshas Eikev takes its name from a word that means heel, and Rav Kalatsky opens by explaining why: the Torah is addressing those commandments a person is inclined to trample underfoot, precisely because their apparent minor stature invites neglect. To observe them fully, the tradition teaches, is to receive blessing withheld from no one, in its complete measure.

The deeper question is what licenses a person to rank one commandment above another in the first place. Rav Kalatsky argues that any such hierarchy rests on human judgment alone, a judgment with no genuine claim to the commandment's true worth, since that worth is not ours to assess. The consequence extends further than the neglected commandment itself: once self-interest governs which obligations a person keeps, that same self-interest attaches itself to the ones he does observe, compromising even his most devoted acts. It is precisely this fear, Rav Kalatsky notes, that King David gives voice to when he speaks of the day of judgment.

The shiur closes with an account of Rav Aharon Kotler, who ordered new stationery for his yeshiva upon discovering that a printer, in the interest of a more appealing image, had added foliage to a photograph of a building where none existed. Truth, Rav Kalatsky observes, admits no partial measure, not even in service of an otherwise worthy end.