In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task.

Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.

Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open.

If you want to enhance your follow up, then this is a must-listen.

00:00 Welcome and introduction to Evelyn

01:30 What Follow Up Means

02:42 Three Follow Up Mistakes

06:52 Add Value Not Noise

09:28 Stakeholders and Account Mapping

14:01 Trust and Retention Mindset

15:46 AI and Human Touch

22:24 McDonalds Follow Up Example

26:59 Timing Next Steps and Value

32:23 When to Stop Following Up

36:39 Dear John Email Debate

40:00 Quick Fire Round

42:00 One Follow Up Challenge

43:36 Final thoughts and goodbye

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.

In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.

Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success.

00:00 Welcome and Guest Intro

01:27 Bad Outreach Red Flags

03:59 Channels That Cut Through

06:57 Email vs LinkedIn Messaging

10:41 Creating Cut Through

13:04 Building a Flexible Framework

18:22 Staying Top of Mind

23:06 Pipeline Roles and Relationship Equity

27:16 Metrics That Matter

30:22 Personalisation at Scale

33:32 Team GB Outreach Win Story

38:55 Quick Fire Questions

42:48 Wrap Up and Key Takeaways

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight, Amanda Rosevear, is joined by Rob Biagioni, CEO of Time Out.

Rob shares his journey through the media industry, offering insights on adapting to digital transformation, and strategies for engaging audiences in a rapidly changing landscape.

This includes how Time Out is pivoting in the face of AI challenges, why they won’t succumb to the drive for ‘negative news’ clicks and how their 4,000+ members of the ‘Time Out Loud’ community is being used for editorial direction and advertiser insight work.

00:00 Introduction and Rob's Career Beginnings

02:51 Rob's Journey from Sports Science to Media

08:41 Leadership lessons

10:08 Joining Time Out

11:25 Time Out Markets model

13:10 The Evolution of Media and Audience Engagement

18:14 Moving Away from Page Views to Core Value

19:06 The Power of Human Reviews and Authentic Content

21:29 Using Community and First-Party Data for Insights

30:44 Adapting to Platform Changes and Diversification

34:02 The Future of Media and AI Challenges

34:44 Leadership, Culture, and Learning from Mistakes

35:19 Quickfire Questions

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.