Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hipkiss
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Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hipkiss
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Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.
In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.
Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success.
00:00 Welcome and Guest Intro
01:27 Bad Outreach Red Flags
03:59 Channels That Cut Through
06:57 Email vs LinkedIn Messaging
10:41 Creating Cut Through
13:04 Building a Flexible Framework
18:22 Staying Top of Mind
23:06 Pipeline Roles and Relationship Equity
27:16 Metrics That Matter
30:22 Personalisation at Scale
33:32 Team GB Outreach Win Story
38:55 Quick Fire Questions
42:48 Wrap Up and Key Takeaways
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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