Offline by Design: How Pinterest Turned Disconnection Into Earned Media
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Offline by Design: How Pinterest Turned Disconnection Into Earned Media
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This episode of The Speed of Culture podcast welcomes Claudine Cheever, the Chief Marketing Officer at Pinterest. Claudine outlines how the platform is evolving from a space for major life projects to a daily companion for shopping and creative inspiration. She details the importance of the intention economy, the role of visual search in fostering human curiosity, and why encouraging users to step away from their screens instead of going deeper into it is actually a winning business strategy. The conversation also examines her career journey through the world of advertising and her perspective on radical ownership as a leadership superpower.
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