Clio is joined this week by Ilana Dunn, host of the podcast Seeing Other People. From starting her career at Hinge to growing her personal brand rooted in practical advice with emotional honesty, Ilana shares the experiences, and heartbreak, that led her to the place she's at right now. They discuss what's influencing the dating space - what are men and women struggling with? She talks podcasting with her husband - how much do they share? And she points out the importance of authenticity in brand partnerships and how real influence is rooted in trust and relatability. Ilana also shares her current favorite product, and let's just say...Clio is officially influenced. Tune in to hear this conversation all about how being vulnerable can lead to a successful online career!

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Video is everywhere in podcasting right now, and the industry is feeling the shift in a big way. Clio is joined this week by Libby Absten, Director of Strategic Growth & Partnerships at Podcast Nation, to discuss the rise of video in podcasting and what creators need to know to make the right decision for their show. There is no “one size fits all” when it comes to podcast marketing strategies. At Podcast Nation, we are constantly testing the different features that these big platforms put out, and as much benefit there is to being an early adopter and getting ahead of the curve, there’s also so much to think about when it comes to a creator’s bandwidth and where their audience lives. Based on her research, Libby shares her advice to creators who are considering starting with or adding in video, and also answers the question of “will video replace audio in podcasting?” Tune in to hear more about this monumental industry shift!

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What does it actually take to build and grow a podcast? In this episode, Clio is joined again by her business partner and best friend, Nadine Robinson, to talk through all the things that someone wanting to start a podcast should consider. Together, they give advice to aspiring podcasters including the first steps, how to connect with your audience, and when is the right time to partner with a network to take that next step into monetization. It’s an exciting time to be a part of this growing industry, but it’s important to know how to stand out in a space that’s more crowded than ever. If you’ve been looking to start or grow a podcast, this episode is for you! And remember, not everyone needs a podcast, but we highly encourage it if you are passionate about sharing your message and serving your community :)

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