Audio vs. Video - The Biggest Shift in the Podcast Industry with Libby Absten
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Audio vs. Video - The Biggest Shift in the Podcast Industry with Libby Absten
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概要
Video is everywhere in podcasting right now, and the industry is feeling the shift in a big way. Clio is joined this week by Libby Absten, Director of Strategic Growth & Partnerships at Podcast Nation, to discuss the rise of video in podcasting and what creators need to know to make the right decision for their show. There is no “one size fits all” when it comes to podcast marketing strategies. At Podcast Nation, we are constantly testing the different features that these big platforms put out, and as much benefit there is to being an early adopter and getting ahead of the curve, there’s also so much to think about when it comes to a creator’s bandwidth and where their audience lives. Based on her research, Libby shares her advice to creators who are considering starting with or adding in video, and also answers the question of “will video replace audio in podcasting?” Tune in to hear more about this monumental industry shift!
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