Energetic blocks in business rarely announce themselves. They show up as offers that won't sell, or as the positioning statement you've rewritten so many times you can't stand to look at it.

On this guest episode of The OfferMojo Show, Lori Young is joined by Jennifer Urezzio, founder of Soul Language, to talk about an idea that changed how Lori runs her own business: your business has a soul of its own, separate from yours, and it will steer you if you let it.

Jennifer spent seventeen years in marketing and PR before a conference, a massage table and a pen she had to borrow mid-treatment (yes, really) sent her into this work. She walks through the five places energetic blocks show up in a business: visibility, connection, revenue, authority and conversion. Lori also brings an anonymous client who keeps hunting for the "right words" for her positioning, and Jennifer reads what might be going on underneath.

We talk about:

• How your business soul differs from your own, and why that takes a surprising amount of pressure off you
• What visibility and authority blocks look like in real life (hello, "I don't want to be one of those people")
• Why a revenue problem is often a visibility or connection problem finally getting your attention
• What's underneath the endless search for the perfect positioning words, and why credentials won't settle it
• How needy or pushy energy shows up in sales conversations, and why conversion starts on the inside

If you've done the strategy, built the offers and kept showing up, and your business still feels like a fight, press play.

Curious what your own business soul has to say? Jennifer offers a free quiz: What’s Your Business Blind Spot. You can take it here: https://soul2business.mykajabi.com/business-consciousness-iq

Guest Information:

Jennifer Urezzio, Founder of Soul Language

Jennifer is an intuitive strategist who helps entrepreneurs decode the energetic blueprint of their soul and the soul of their business, drawing on 107 core soul energies she has mapped across three categories. She believes a business is its own consciousness, free of our pain and programming, and that it will always point you in the right direction (even when you'd rather it didn't). She has been doing this work for eighteen years. She hosts the Ask and Answered by Soul podcast, sends out a free tool every week through Fabulous Free Fridays, and still answers her own phone and email.

Website: https://soullanguage.us/

Instagram: https://www.instagram.com/soullanguagefounder/

YouTube: https://www.youtube.com/c/JenniferUrezzio

Facebook: https://www.facebook.com/jenniferurezzio

Is your offer magnetic or muted by the noise?

Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.

Link to free quiz

Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

Link to The Offer X-Ray

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/offer_magician/

I've had weeks full of busy work, where I worked every single day and still got to Friday with nothing that brought in a client. I wasn't slacking off. I'd filled the week with real work that felt productive while I was doing it, and none of it had anything to do with getting clients in the door.

On this guest episode of The OfferMojo Show, I'm joined by Hailey Rowe, marketing and sales strategist for coaches and wellness professionals, to talk about the difference between client-generating activities and busy work. Hailey has built a weekly planning system around that difference, and she's refreshingly honest about how much of our "productive" time goes to things that feel good and change nothing.

We talk about:

• The four steps of client attraction (connect, engage, pre-offer, sell) and how to tell if a task belongs to one of them
• Why looking at where your past clients came from beats adding a shiny new strategy
• How to adjust your messaging so you stop attracting freebie seekers and brain-pickers
• Weekly non-negotiables that keep marketing on your calendar when client work wants to swallow it
• What to do when your plan falls apart by Wednesday (because it will, and that's fine)

If your week is full and your client list isn't growing, press play.

Want help turning your posts into booked calls? Hailey's free class and action plan, The 5 Posts to Book Your Next 10 Discovery Calls, walks you through five posts you can use to start more discovery call conversations and be more intentional with what you share online.

Get the free class here: https://haileyrowe.kartra.com/page/discoverycallclass

Guest Information:

Known as the "Mary Poppins of Business Solutions," Hailey Rowe is a marketing and sales strategist for coaches, wellness professionals and service providers who want to book more clients without social media overwhelm. She believes in going deeper on what's already working before adding anything new, and in planning your week around the activities that bring in clients. Hailey hosts Health Coach Nation, a top 1% podcast, has been named one of the Top 25 Coaches in Chicago, and has worked in the coaching and startup world since 2010. Her first taste of sales came in high school, when she sold fitness DVDs.

Website: https://www.haileyrowe.com

Instagram: https://www.instagram.com/hailey_rowe

LinkedIn: https://www.linkedin.com/in/haileyr

Health Coach Nation Podcast: https://podcasts.apple.com/us/podcast/health-coach-nation/id1305968926

Is your offer magnetic or muted by the noise?

Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.

Link to free quiz

Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

Link to The Offer X-Ray

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/offer_magician/

If you've sold a custom GPT or handed one out as a freebie, you probably felt your stomach drop when the news came out that custom GPTs are going away. OpenAI is retiring them on December 11, 2026.

On this guest episode of The Offer Mojo Show, Lori Young is joined by Wendy Breakstone, who teaches non-techie coaches and service experts how to build AI automations and AI employees. Together they sort out what to protect right now and where else you can build, so you can make a calm decision before the deadline makes it for you.

Wendy has taught custom GPTs since the day they launched, and her read on this is steady. It's a nuisance, the kind you'd handle if your email platform shut down, and your IP isn't going anywhere. Then Lori and Wendy get into the part most people are rushing past: a skill is your playbook in a plain text file, so turning a paid GPT into one can hand your methodology to anyone who opens it.

We talk about:

• What to back up today so you keep the structure you built your IP into, including the edits you made inside the GPT
• Why "lifetime access" was always the life of the product, and what you owe the people who bought your GPT
• When a skill makes sense for your IP, and when it hands over your whole methodology
• Where else you can rebuild (RadGenius, Pickaxe, vibe-coded apps) and the usage costs that come with each
• How Wendy's Grok Bot team of AI employees runs parts of her business without being asked, and what should stay human

If there's a custom GPT with your name on it, press play before you decide what to do with it.

Wendy put together a listener gift for you: her free 21 Easy AI Automations Handbook. Use code MOJO.

Get the handbook here: [HANDBOOK LINK]

Want to keep learning with Wendy? Join her free Skool community, The Solo Expert Advantage.

Guest Information:

Wendy Breakstone teaches non-techie coaches, program creators, and service experts how to build simple AI automations and AI employees that grow their income without adding to their workload or requiring them to hire. She believes AI should be platform agnostic and pointed at the money, helping you save it, make it, keep it and protect it, while critical thinking stays with the human. She brings more than 20 years of marketing and operations experience across high-tech companies, best-selling authors, and e-commerce brands, and has taught custom GPTs since they launched in late 2023. A proud Gen Xer who calls herself an AI enthusiast, she runs a team of 11 AI employees led by her chief of staff, Barb.

Website: https://wendybreakstone.com

Instagram: https://www.instagram.com/wendybreakstone_

Is your offer magnetic or muted by the noise?

Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.

Link to free quiz

Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

Link to The Offer X-Ray

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/offer_magician/