『Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show』のカバーアート

Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

著者: Lori Young | Offer & Positioning Strategist | Holistic Business Growth Coach
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Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability.


I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie.


If you're building a service-based, expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.


On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell.


🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?


Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.

Because your work matters — and your business should feel good to run.

© 2026 Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Ten Places Business Clutter is Hiding (Refine and Recline Series)
    2026/07/13

    Business clutter doesn't always look like a mess. Sometimes it just looks like a to-do list you can't get through before 9am, or an offer suite you haven't touched in a year but still can't quite delete.

    In this solo episode, I walk you through the ten places clutter tends to build up in a business, mentally, financially, and energetically, and the five questions I use to decide what actually needs to go. This isn't about a dramatic overhaul or burning your whole business down in a weekend. It's about noticing where you're carrying more than you need to, one area at a time.

    You'll learn:

    • Why clutter costs you more than time, it costs confidence, clarity, and cash too
    • How too many visible offers create decision fatigue for the clients you actually want
    • Why running every social platform at once keeps you from mastering any of them
    • The real cost of staying in a commitment out of guilt instead of alignment
    • A 5-question framework for deciding what to cut, and what's actually worth keeping

    Tune in for an honest look at what your business, and your life, might be carrying that it doesn't need to be, plus one simple action you can take today to start clearing it out. This one is personal, a little energetic, and part of the Refine & Recline summer series, where rest and refinement happen at the same time. Fall comes back fast, and this is the work that makes it feel lighter when it does.

    Is your offer magnetic or muted by the noise?

    Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.

    Link to free quiz: https://www.onamissionbrands.com/offer-pulse-check

    Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

    Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray

    To learn more about how I can support your growth, visit www.onamissionbrands.com.

    Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
    Follow me on Instagram: https://www.instagram.com/offer_magician/

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    22 分
  • The Identity Shift that Makes Selling Offers Feel Like You
    2026/07/06

    What if the reason sales feel hard has nothing to do with your sales skills?

    On this guest episode of The Offer Mojo Show, Lori Young is joined by Jim Padilla, founder and CEO of Gain the Edge, to talk about what successful coaches are actually doing in the sales game today and what it takes to build a business that generates sales, not just a founder who generates sales.

    Jim has helped coaches, consultants, and thought leaders produce over a quarter billion dollars in sales. His work is built on one core belief: it's not what you're saying in a sales conversation. It's who you're being while you're saying it. This conversation gets into the identity work, the systems work, and the offer work that actually moves the needle.

    We talk about:

    • Why sales resistance is almost always an identity problem before it's a strategy problem (and the Three Rs framework that shifts it)
    • What it means to build a business that's "sales team ready" and why most founders aren't there yet
    • The 7-11-4 rule every coach needs to understand before they try to close faster
    • Why naming your frameworks and proprietary processes isn't just branding, it's the foundation for everything that scales
    • How Lori's last five leads came directly from AI search, and what that tells us about where visibility is heading

    If you've been wondering why sales still feel like convincing, this episode will reframe the whole thing.

    Guest Information:

    Jim Padilla is the founder and CEO of Gain the Edge, a done-for-you sales training and team building company he runs with his wife and business partner, Cindy. He helps coaches, consultants, and thought leaders build companies that generate sales, not just founders who generate sales. Jim believes the most enrolling thing you'll ever do is be yourself, but the best version of yourself, and his work is built on that truth. Together, Jim and Cindy have helped clients produce over a quarter billion dollars in sales across thousands of campaigns. Jim has shared the stage with Jay Abraham and Les Brown, and his clients include some of the most recognized names in coaching and personal development.

    Facebook: https://www.facebook.com/jimpadilla02

    Instagram: https://instagram.com/gaintheedgenow/

    LinkedIn: https://www.linkedin.com/in/jimpadilla/

    YouTube: https://www.youtube.com/@jimpadilla4977

    Leads Made Easy (free ebook): https://leadsmadeeasybook.com/e-book

    Is your offer magnetic or muted by the noise?

    Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.

    Link to free quiz: https://www.onamissionbrands.com/offer-pulse-check

    Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

    Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray

    To learn more about how I can support your growth, visit www.onamissionbrands.com.

    Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
    Follow me on Instagram: https://www.instagram.com/offer_magician/

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    54 分
  • Summer Business Strategy: What I’m Actually Doing (Refine and Recline Series)
    2026/06/28

    Last week I closed my laptop at 3:30 in the afternoon, walked outside, and gave myself permission to stop. Not because everything was falling apart. Because something felt off, and I finally stopped long enough to figure out what.

    In this solo episode, I'm kicking off the Refine and Recline summer series, six episodes about doing the right kind of work this summer without losing the season to do it. Today I'm pulling back the curtain on the six things I'm actually working on in my business right now, and why none of them required me to push harder or produce more.

    You'll learn:

    • Why fun is a legitimate business strategy, and what I built this summer that reminded me of that
    • How I used my own diagnostic tool on my own offers, and what it honestly told me
    • Why I finally hired a copywriter (and what being too close to your own work actually costs you)
    • What experimenting and practicing look like when there's no pressure to perform
    • Why intentionally designing rest into your business year-round beats waiting for a "slow season" that never comes

    Is your offer magnetic or muted by the noise?

    Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.

    Link to free quiz: https://www.onamissionbrands.com/offer-pulse-check

    Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

    Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray

    To learn more about how I can support your growth, visit www.onamissionbrands.com.

    Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
    Follow me on Instagram: https://www.instagram.com/offer_magician/

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    18 分
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