What happens when your business momentum disappears overnight? In this week’s episode, LinkedIn strategist Natasha Walstra shares the deeply human story of how her pipeline dried up during maternity leave and how she rebuilt her confidence, her clarity, and her revenue by returning to the simplest truth: relationships create results. Natasha walks us through her unexpected journey from cold-calling introvert to a relationship-driven entrepreneur who has mastered the art of social selling on LinkedIn.

We explore why good content alone is not enough, the mindset traps that keep coaches stuck, and the soft-sell strategies that helped Natasha sell out her offers without pressure, hustle, or overwhelm. She also breaks down the surprising power of PS lines, thoughtful engagement, and long-tail visibility on LinkedIn. Whether you're brand new to the platform or ready to deepen your presence, this episode offers a grounded, practical look at what truly works.

If you are craving a more aligned, human-centered approach to selling your offers, you will love this conversation.

Key Takeaways:

LinkedIn is a powerful tool for connection and personal branding.

Nurturing relationships can lead to sales opportunities.

Content creation is important, but engagement is key.

Social selling involves both content and conversations.

Your LinkedIn profile should reflect your current self.

Start by commenting on others' posts to build relationships.

Avoid cold pitching; focus on genuine connections.

Consistency in posting can lead to visibility and engagement.

Optimize your profile to attract your ideal audience.

Engage in DMs to foster deeper connections.

Chapters

00:00 Introduction to Personal Branding on LinkedIn

01:54 Natasha's Journey to LinkedIn Expertise

08:40 Navigating Challenges of Entrepreneurship and Parenthood

13:13 Understanding LinkedIn's Potential for Various Industries

17:48 Common Mistakes on LinkedIn and How to Avoid Them

24:03 The Reality of Content Creation and Engagement

28:23 The Importance of Social Selling

38:29 Practical Strategies for LinkedIn Success

43:03 Natasha's Offer and How to Connect

Guest Information:

Natasha Walstra is the founder of NearPoint Strategies, where she helps entrepreneurs, tech founders, and sales leaders transform LinkedIn into a powerful tool for connection, community, and business growth. Through a human-first approach to personal branding, content, and relationship-driven social selling, Natasha empowers her clients to build digital credibility and generate opportunities without cold outreach or burnout.

Website: https://www.nearpointstrategies.com

Linked: https://www.linkedin.com/in/ndwalstra/

Her Newsletter:

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/offermojo-squad

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

Have you ever felt like you’re doing all the right things—showing up online, refining your messaging, and running consistent marketing—yet the results still feel flat? You’re not alone.

In this episode, Lori reveals the quiet business problem that most entrepreneurs overlook: unclear or misaligned offers. She explains why even strong marketing can’t fix a wobbly offer foundation and how this hidden gap affects everything from your visibility to your sales.

You’ll learn the ten signs that it might be time to work with an offer strategist, the key questions to ask before hiring one, and how to know when your business is ready for deeper strategy and support.

If you’ve been feeling stuck, scattered, or like something isn’t fully clicking in your business, this conversation will help you see what’s really going on beneath the surface—and how to rebuild your offer strategy with clarity, confidence, and alignment.

Listen now and start seeing your business through a new lens of clarity.

Takeaways

Your offers are the backbone of your business.
Recognizing the signs of misalignment is crucial.
Messaging clarity starts with offer clarity.
Many entrepreneurs wait too long to seek support.
A skilled offer strategist can transform your business.
Confusion in offers leads to inconsistent sales.
Customizing offers for every client can drain energy.
A clear offer ecosystem supports sustainable growth.
Investing in offer strategy is a smart business move.
You deserve to feel confident in your offers.

Chapters

00:00 Introduction to Offer Challenges

10:04 Recognizing Signs for Offer Strategy Support

19:45 Common Mistakes to Avoid

22:47 5 Questions to Ask Before You Hire any Business Coach or Offer Strategist

30:18 Next Steps for Clarity and Support

You can register for the January Offer Confidence Lab here: https://www.onamissionbrands.com/offer-confidence-lab

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/offermojo-squad

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands

In this episode of The Offer Mojo Show, I’m joined by podcast booking expert Noemi Beres for a conversation every coach and service-based entrepreneur needs to hear. We dive into what makes podcast guesting actually effective — not the “say yes to everything” approach, but intentional visibility that honors your message, your energy, and your offers.

Noemi shares how she pivoted into the podcasting world after the pandemic upended her travel-based business, and how that unexpected shift revealed the power of aligned interviews. Together, we explore how to choose the right shows, craft topics that tie directly back to your offer ecosystem, and show up as a memorable guest through preparation, authenticity, and genuine connection with the host.

We also talk about what most people overlook: the magic that happens after the recording stops — repurposing content, sharing the episode, and nurturing the relationship that begins with one meaningful conversation.

If you want your podcast guesting to lead to real visibility, deeper connections, and aligned clients, this episode will give you the clarity and confidence to step into the right rooms with intention.

Guest Bio – Noemi Beres

Noemi Beres is the co-owner of Podcast Connections, a podcast booking agency that helps entrepreneurs and business owners enrich their lives through connections—sharing their knowledge and getting featured on quality podcast shows. She has worked in online marketing since 2007 and holds a master’s degree in Danish literature and language. A linguist, content creator, and master organizer, Noemi brings both structure and creativity to her work. When she’s not matching experts with aligned podcasts, you’ll find her making hand-sewn collages on canvas, playing her hang and frame drum, or out walking and soaking up nature.

Website: https://www.podcastconnections.co/

LinkedIn: https://www.linkedin.com/in/noemiberes/

Instagram: https://www.instagram.com/noemi_beres_/

Want to test your offer for market readiness?

Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

Link to toolkit: https://www.onamissionbrands.com/offer-checklist

Ready to craft an aligned and profitable offer you and your clients feel excited about? The Aligned Offer Accelerator will help you do that in just 30 days.

Join here: https://www.onamissionbrands.com/aligned-offer-accelerator

To learn more about how I can support your growth, visit www.onamissionbrands.com.

Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
Follow me on Instagram: https://www.instagram.com/onamission_brands