In this episode of OBS Radio, Zoe Hanson speaks with Gary Frost, Managing and Strategic Creative Director at Frost, about why branding is more than just a logo it’s a business growth tool.

Gary shares insights on:

• How branding builds real monetary value (think Coca-Cola’s $70B brand premium).
• Why SMEs should treat branding strategically, just like big names such as Nike and Apple.
• The importance of authenticity, storytelling, and values in building trust.
• Case studies from Dr. Oetker, Farnborough Air Show, and CM Shipping where strategic branding transformed businesses.
• Why consistency, strategy, and honesty trump gimmicks and “greenwashing.”

Whether you’re a startup founder or a seasoned CEO, this episode reveals how strategic branding can reshape your business future.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of OBS Radio, host Zoe Hanson speaks with protection consultant Coran Stubbington about the essential insurance needs for business owners. They discuss the alarming statistic that highlights the likelihood of illness or injury affecting one's ability to work, emphasizing the importance of life cover, private medical insurance, and income protection. Coran shares personal experiences and insights on how these protections can safeguard not just the individual but their family and business as well. The conversation also touches on the necessity of regular policy reviews and tailoring insurance to meet individual needs, concluding with success stories that illustrate the real-life impact of having the right coverage in place.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of OBS Radio, business coach Dan Sagar shares essential strategies for growing a business, emphasizing the importance of follow-up, understanding financial metrics, and getting the basics right in operations. He discusses how effective follow-up can significantly increase lead conversion rates and how knowing your numbers can lead to better decision-making. Additionally, he highlights the need for businesses to create engaging environments that foster productivity and connection among team members.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of OBS Radio, host Zoe Hanson chats with member Emma Dzenis of Your Office Sidekick

Emma shares how a moment of chaos in a male-dominated office turned into her lightbulb moment. With no job security, but plenty of admin skill, Emma launched a freelance service before Virtual Assistant was even a mainstream term.

Today, she runs Your Office Sidekick, a team of 6 admin pros offering flexible, expert support to business owners who are overwhelmed, overstretched, or just plain sick of doing admin.

📌 In this episode:

• Why Emma thought she invented being a VA
• How she grew from solo to a team of 6
• What inbox detoxing really is (and why it’s a game-changer)
• The wild story of when she cleaned a client’s Airbnb herself!

Whether you're a founder, freelancer, or simply tired of your inbox running your life — this is one to listen to.

Hosted on Acast. See acast.com/privacy for more information.

"Marketing is a undoubtedly a creative endeavour, but there are also scientific laws of buyer behaviour that hold true across all sectors, and they’re quite often ignored or not understood."

In this episode of OBS Radio, host Zoe Hanson chats with Rich Webley about his journey into the world of fractional marketing. Recognizing the growing demand for flexible marketing leadership, Rich transitioned from a traditional marketing role to becoming a Fractional Marketing Director.

He shares how this approach allows smaller businesses to access top-tier marketing expertise without the commitment of a full-time hire. Tune in to learn how businesses can benefit from this model and why fractional marketing is on the rise!

Hosted on Acast. See acast.com/privacy for more information.

Most business owners don’t start a company to spend their days buried in spreadsheets. Member, Paul Clarke, founder of Ookkee, is here to change that.

In this episode of OBS Radio, host, Zoe Hanson invites Paul to talk about why outsourcing bookkeeping isn’t just about saving time—it’s about unlocking financial clarity, making smarter moves, and keeping more money in your pocket. If you’re tired of second-guessing your numbers and want to take control of your business finances, this one’s for you.

Plus we here about what is happening at Old Bond Store in February.

Hosted on Acast. See acast.com/privacy for more information.

In a very timely episode of OBS Radio, our host, Zoe Hanson is joined by OBS member, Ian Hurst, founder of We Are Hummingbird, as we delve into the complexities of how we experience and talk about mental health, with Ian sharing expert insights on why mental health is often misunderstood, the stigma surrounding it, and the barriers that prevent open conversations.

From the simplicity of understanding mental health through three key actions – think, say, and do – to the importance of acknowledging that everyone’s experience is unique, Ian offers a refreshing and honest perspective on what it truly means to address mental health in today’s world.

Whether you're currently navigating challenges yourself or supporting others, this episode is a must-listen for breaking down misconceptions and fostering a healthier dialogue about mental well-being.

Plus we here from Membership Manager, Sara Merriman on all the exciting things happening at OBS in January.

Hosted on Acast. See acast.com/privacy for more information.