In this episode of OBS Radio, Zoe Hanson speaks with Gary Frost, Managing and Strategic Creative Director at Frost, about why branding is more than just a logo it’s a business growth tool.

Gary shares insights on:

• How branding builds real monetary value (think Coca-Cola’s $70B brand premium).
• Why SMEs should treat branding strategically, just like big names such as Nike and Apple.
• The importance of authenticity, storytelling, and values in building trust.
• Case studies from Dr. Oetker, Farnborough Air Show, and CM Shipping where strategic branding transformed businesses.
• Why consistency, strategy, and honesty trump gimmicks and “greenwashing.”

Whether you’re a startup founder or a seasoned CEO, this episode reveals how strategic branding can reshape your business future.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of OBS Radio, host Zoe Hanson speaks with protection consultant Coran Stubbington about the essential insurance needs for business owners. They discuss the alarming statistic that highlights the likelihood of illness or injury affecting one's ability to work, emphasizing the importance of life cover, private medical insurance, and income protection. Coran shares personal experiences and insights on how these protections can safeguard not just the individual but their family and business as well. The conversation also touches on the necessity of regular policy reviews and tailoring insurance to meet individual needs, concluding with success stories that illustrate the real-life impact of having the right coverage in place.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of OBS Radio, business coach Dan Sagar shares essential strategies for growing a business, emphasizing the importance of follow-up, understanding financial metrics, and getting the basics right in operations. He discusses how effective follow-up can significantly increase lead conversion rates and how knowing your numbers can lead to better decision-making. Additionally, he highlights the need for businesses to create engaging environments that foster productivity and connection among team members.

Hosted on Acast. See acast.com/privacy for more information.