In this two part episode, Leigh Campbell chats with fashion whisperer Lucinda Pikkat about what really makes brands "cool"! With 15 years in PR and trend forecasting (and a cult TikTok following hanging on her brand advice), Lucinda breaks down why some Aussie labels thrive while others face-plant into irrelevance.

From the resurrection of iconic Y2K brands, to why New Balance went from daggy dad shoes to must-haves, they unpack how cultural relevancy, brand identity, and a dash of rule-breaking create that coveted cool factor. Plus, Leigh loved chatting with Lucinda so much that we just had to ask her back for next weeks episode!

Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here.

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Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

CREDITS:

Host: Leigh Campbell

Guest: Lucinda Pikkat

Producer: Mollie Harwood & Ella Maitland

Audio Producer: Lu Hill

Video Producer: Marlena Cacciotti

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.

In this weeks beauty bonus, Leigh and Kelly are back answering your wildest questions! Like whether you can slap your fancy face serum onto your scalp for longer, lusher locks (spoiler: maybe don’t) and what to do when your retinol is turning your face into a flakey tomato.

There’s also a fresh batch of hacks straight from the beauty trenches – Kelly’s got a new use for your lip balm that involves… your bra (yes, we’re serious), and Leigh’s blow-drying her scalp in public like it’s totally normal behaviour. Because it is. Kind of.

LINKS TO EVERYTHING MENTIONED:

Typebea Overnight Boosting Peptide Scalp Serum $80

Dermal Therapy Hair Restoring Serum $14.95

tbh Rebound Barrier Serum $49.95

The Ordinary Soothing & Barrier Support Serum $54

Kiehl’s Vital Skin-Strengthening Super Serum $116

Dermalogica Dynamic Skin Strengthening Serum $153

Esmi Probiotic Skin Milk $65

FOR MORE WHERE THIS CAME FROM:

Watch & Subscribe on Youtube here

Follow us on Instagram: @youbeautypodcast

Follow us on TikTok: @youbeautypod

Join our You Beauty Facebook Group here

For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here

Subscribe to Mamamia here

GET IN TOUCH:

Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP.

You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

CREDITS:

Hosts: Leigh Campbell & Kelly McCarren

Producer: Mollie Harwood

Audio Producer: Tegan Sadler

Video Producer: Marlena Cacciotti

Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here.

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.

On this weeks episode, Leigh Campbell quizzes Mamamia's head of content (and secret style genius) Eliza on how she nails that "did-she-just-step-off-a-Copenhagen-runway?" look. This former Vogue Scandinavia editor treats her morning wardrobe session like meditation to avoid all the chaos.

Her style secrets? Scandinavian-inspired layering, tailoring of budget finds, and those game-changing bodysuits that work with everything from weekend shorts to boardroom suits. Forget trend-chasing as we find the perfect balance between high-end items and your go to Uniqlo or Kmart shirt.

Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au

EVERYTHING MENTIONED:

Eliza's Budget: Kmart Long Sleeve Oxford Shirt in White

Leigh's Budget: Billini Hazel Handle Bag

Eliza's Boujee: Nagnata’s RYDELL SHORT 3.0 in Honeydew, Carla Denim Jean

Leigh's Boujee: Motto Navy Faux Leather Pocket Pant Motto

GET YOUR FASHION FIX:

Watch us on Youtube

Follow us on Instagram

Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode.

Want more of this? Read this: 7 must-know Scandi brands to reboot your winter wardrobe.

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

CREDITS:

Host: Leigh Campbell

Guest: Eliza Sorman Nilsson

Producer: Mollie Harwood

Audio Producer: Lu Hill

Video Producer: Marlena Cacciotti

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.