In this episode of Not Creative Podcast, we sit down with content marketing legend, Velocity founder and former Executive Creative Director Doug Kessler to explore the messy, magical reality of creative work.

Doug shares his journey from account management to creative leadership and drops hard-earned insights on:

- How having a creative family shapes your experience

- The power of trust in client relationships

- Why marketers should stop being afraid of negative emotions

- The challenges of managing a creative department

- How non-creatives are key to innovation

Plus: a behind the scenes breakdown of creating one of his favorite campaigns.

This one’s full of perspective, wit, and practical wisdom for anyone working in the creative space.

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In the first episode of Not Creative, we explore the messy, beautiful intersection of creativity and business with How & How CEO, Executive Creative Director and co-founder Cat How. From building a studio grounded in transparency and care, Cat shares what it really takes to create not just good work, but a good environment for work to happen.

We talk about why creativity looks different for everyone, and how non-creatives are often the unsung heroes behind great ideas. Cat reflects on the early days of her career, learning the hard way that building something sustainable means making mistakes—and being willing to learn from them.

You’ll hear insights on:

• What it means to “feel like a fraud” in creative spaces
• How transparent salary systems can reduce anxiety
• Why hybrid work can hinder creativity (and what to do about it)
• The role non-creatives play in creating brave work
• How important it is to bring joy back into the creative process

This one’s for anyone who’s ever questioned their creative worth, struggled with confidence, or felt like they’re doing it all wrong. (Spoiler: You’re not.)

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