We believe that creativity should feel exciting, not scary. It's not some woo wooo thing but about gut instincts and trying to get to the truth of what is really needed. In this episode of The Not Creative Podcast we talk to author and marketing consultant Harendra Kapur about what creativity really means to him and how to navigate competing agendas and priorities to get to the best result.

We dive into:

- How creativity = deviating from the norm

- The tension between truth, risk, and client expectations

- The messy reality of awards as validation

- Why enthusiasm (and a strong opinion) often lead to the best work

The big takeaway? Creativity isn’t some mystical practice. It’s practical. It’s about choices, courage, and staying honest in the process.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.

Some people have a very strong reaction about us calling ourselves 'not creatives', including our guest this week.

In this episode of The Not Creative Podcast, we talk with Analu Hadler Bonini about what creativity really looks like across roles, industries, and teams.

We explore:

- Why there are no bad briefs, just bad mindsets

- How understanding the business needs makes creativity more effective

- The pressure and burnout that come with “being creative on demand”

- And how women are changing how things are done after generations of a male-dominated industry

Analu also shares her transition from agency to client-side and how empathy and collaboration can finally bridge that creative gap.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.

Why is imposter syndrom so common among creatives? In this episode of The Not Creative Podcast, we sit down with graphic designer Jimmy SK Leung to unpack the benefits and the frustrations of being creative and how those around us influence our work.

We talk about:

- The tension between art and commercial demands

- How collaboration (and conflict) can make or break a project

- Why focusing on awards can lead to hollow ideas

- The need to be braver (and how we can push for that in our clients)

Creativity isn’t just about big ideas. It’s about navigating people, expectations, and risk.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

Hosted on Acast. See acast.com/privacy for more information.