In this episode, host Nadia Tchoumi breaks down how one organization transformed their storytelling strategy to maintain momentum year-round, attract media attention, and resonate deeply with their community — all without relying solely on event-based stories.

If your organization is feeling stuck, struggling to tell dynamic stories, or simply doesn’t know what stories to tell next, this episode will give you a proven framework to diversify your narrative and keep your audience engaged long after the event ends. From impactful data stories that reveal real-world results to crafting advocacy narratives that respond swiftly to breaking news, Nadia walks you through three concrete storytelling types that can be integrated into your media and communication plan today. Plus, hear why regular storytelling in your email list, social media, and fundraising efforts can exponentially grow your influence and support. --

Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call

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Here's how you can connect with Nadia:

LinkedIn - https://www.linkedin.com/in/nadiastewart

Instagram - @NHMediaCanada

Threads - https://www.threads.com/@nhmediacanada

If this episode resonated with you, please:

Share it with a friend in the nonprofit sector

Give this podcast a follow by clicking that button on your podcast app

Leave us a review! We'd appreciate that so much.

If you're looking for some strategies to help with your next nonprofit media pitch, this episode is for you. Host Nadia Tchoumi explores strategic storytelling for nonprofits, focusing on how to identify and frame untold stories that highlight community struggles and successes. Learn how to craft compelling narratives that attract media attention, boosting your nonprofit's visibility. This is the kind of media strategy that will help your nonprofit sustain engagement throughout the year.

Key Chapters:

Chapters

01:00 Why Focus on Untold Stories Now?

01:28 The Power of Strategic Storytelling in Community Advocacy

02:22 Framing Stories to Capture Media Attention

03:17 Case Study: Black Women Entrepreneurs and Hidden Struggles

04:12 Crafting a Compelling Narrative for Media Outreach

06:03 Building on Previous Stories to Keep Media Engagement

07:00 Addressing Invisible Struggles in Communities

08:21 Connecting Stories to Solutions and Community Impact

09:20 Timing Your Stories for Maximum Reach

10:45 Post-Story Framing and Longevity of Media Impact

12:34 Key Takeaway: Focus on Untold Stories and Strategic Framing

Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call

Sign up for the ‘Nonprofits in the News’ newsletter

Here's how you can connect with Nadia:

LinkedIn - https://www.linkedin.com/in/nadiastewart

Instagram - @NHMediaCanada

Threads - https://www.threads.com/@nhmediacanada

If this episode resonated with you, please:

• Share it with a friend in the nonprofit sector

• Give this podcast a follow by clicking that button on your podcast app

• Leave us a review! We'd appreciate that so much.

In this episode, host Nadia Tchoumi reflects on what it means to stay engaged in a world that often feels overwhelming.

Drawing from her experience leaving full-time news in 2021, Nadia shares how stepping back from nightly broadcasts for a time gave her space to breathe, reset, and reconnect—while still holding deep respect for journalism and local media.

She explores why thoughtful, sustainable media engagement is essential for nonprofit leaders, advocates, and changemakers who are expected to show up publicly while carrying the emotional weight of their work.

If you're a nonprofit leader looking for practical strategies around media engagement, this episode is for you! We'll cover:

• How to prioritize quiet time before big interviews and public moments

• Using Google Alerts to stay informed without burnout

• The importance of organizational breaks and collective rest

• Giving yourself grace in deadline-driven environments

Nadia reminds us that these practices aren’t about disengaging. They’re about protecting your energy so you can return more focused, aligned, and effective.

This episode is an invitation to pause, reflect, and rethink how you show up—so your voice, your mission, and your wellbeing can stay strong for the long haul.

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If your nonprofit could use some help with getting your stories told, visit www.newhopemedia.ca to learn more about how we can work together.

Got a question about engaging with the media you'd like me to answer? Email me at contact@newhopemedia.ca

Connect with me on LinkedIn @Nadia Tchoumi

Instagram @NHMediaCanada

Nonprofit storytelling is changing fast—and in 2026, business as usual won’t cut it.

In this episode, we break down what nonprofit leaders need to know about nonprofit communications in 2026, from the rising value of earned media to the growing connection between AI, credibility, and organic news coverage. With 95% of AI citations coming from non-paid media, being quoted in the news has never mattered more.

We explore why media = credibility, why nonprofits can’t afford to go silent, and how to move beyond simply sharing coverage on social media—especially in a post–Meta news environment in Canada. You’ll learn how to strategically leverage media mentions through newsletters, LinkedIn, podcasts, board networks, and stakeholder communications.

We also dig into the financial pressures facing the nonprofit sector, the risk of cutting communications budgets, and why storytelling, marketing, and visibility are essential to sustainability, not optional expenses.

Finally, we talk about the future of nonprofit storytelling:

• Building owned storytelling hubs through podcasts, newsletters, and blogs

• Using thought leadership to position nonprofit leaders as trusted experts

• Telling the untold stories that should be shaping headlines—even when they’re uncomfortable

If you’re responsible for nonprofit communications, media relations, storytelling, or fundraising, this episode offers a practical, strategic look at what it will take to stay visible, credible, and relevant in 2026.

In this episode, we are talking about the essential elements of pitching stories effectively to the media. This all comes down to three key tips: relevance, focus, and personalization in pitches. With practical tips for nonprofit leaders to enhance their storytelling and increase the chances of their stories being picked up by reporters, Nadia encourages nonprofit leaders to consider the context of their pitches and to build relationships with media professionals for better engagement.

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Key Takeaways

Pitches must be relevant to current news and community issues.

Providing context is crucial for reporters to understand the significance of a story.

Focus on one key issue in your pitch to avoid overwhelming reporters.

Personalizing pitches can significantly improve engagement with reporters.

Always advocate for solutions in your pitches, not just problems.

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Chapters

00:00 Understanding the Art of Pitching

04:33 Key Elements of a Successful Pitch

10:04 The Importance of Personalization in Pitches

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If your nonprofit could use some help with getting your stories told visit www.newhopemedia.ca to learn more about how we can work together.

Got a question about the media you'd like me to answer? Email me at contact@newhopemedia.ca

Connect with me on LinkedIn: @Nadia Tchoumi

Instagram: @NHMediaCanada

Are you a small nonprofit wondering how you can get media coverage? In this episode, we talk about the importance of diversifying your nonprofit's storytelling. If you've been stuck on the kinds of stories you can tell to help you grab the media's attention, then this episode is for you. We break down three key types of stories: real-life stories, data-driven narratives, and stories of hope. Each one of these newsworthy stories serves a unique purpose in engaging audiences, getting the media's attention and fostering connections.

With 2026 just around the corner, now is the time to strategize your storytelling, ensuring consistent media presence and community engagement.

We'd love to hear from you!

Find us on Instagram - @nhmediacanada

On LinkedIn and on the web at

Sign up for the Nonprofits in the News newsletter!

Key Takeaways:

Diversifying storytelling helps connect with audiences.

Understanding the 'why' behind events is crucial.

Real-life stories resonate deeply with people.

Data storytelling can reveal important community trends.

Stories of hope can inspire and uplift audiences.

Stories should humanize the experiences of those served.

Strategic storytelling can enhance fundraising efforts.

Planning storytelling in advance leads to better execution.

Chapters

00:00 Diversifying Nonprofit Storytelling

05:46 Stories About Real Life

10:26 Data-Driven Storytelling

14:00 The Power of Hope

19:57 Strategizing for 2026

In this week's episode, we explore the challenges facing some nonprofits as they navigate anti-immigration sentiment and the complexities of media engagement. We talk about the difficulties in maintaining a positive narrative amidst negative press and the importance of strategic messaging for effective community engagement.

We'd love to hear from you!

Find us on Instagram - @nhmediacanada

On LinkedIn here and on the web at newhopemedia.ca

Sign up for the Nonprofits in the News newsletter HERE!

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Key Takeaways

- Nonprofits face unique challenges in hostile environments.

- Anti-immigration sentiment affects nonprofit operations.

- Media engagement can be a double-edged sword for nonprofits.

- Nonprofits need to be proactive in their messaging.

- Understanding community dynamics is vital for nonprofits.

- Community perception plays a crucial role in nonprofit success.

- Strategic communication is essential for nonprofits.

- Nonprofits must navigate complex social issues.

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Chapters

00:00 Introduction to Nonprofits in the News Podcast

00:13 Navigating Anti-Immigration Sentiment

00:57 Strategic Communication in Challenging Environments

In this episode of Nonprofits in the News, we discuss the challenges and fears nonprofit organizations face when engaging with the media. Host Nadia Tchoumi emphasizes the importance of trust, especially for organizations serving marginalized communities, and advocates for empowering nonprofits to tell their stories authentically. Through a case study of the Black Women Business Network, we'll look at how effective media engagement can lead to greater visibility and impact. This episode also includes practical tips for nonprofits to build confidence and establish relationships with the media. BONUS: If you're a high-functioning introvert, this episode will definitely help with practical tips just for you!
Key Takeaways:
Trust is a significant issue for nonprofits.
Storytelling should empower organizations, not exploit them.
Nonprofits have important stories that need to be told.
Media training can build confidence for nonprofit leaders.
Engaging with media can enhance visibility and funding opportunities.

Whenever you're ready, there are more ways we can work together:

1. Tailored media training for your nonprofit – there are sessions for basic media training or media and public policy advocacy. I can also build something unique to your organization’s strategic communications and media relations needs. Rooted in my 15+ years in news, these sessions will empower you and your team with everything from the techniques you need to ace your next interview to the exact stories you should be telling right now. Join 75+ nonprofit leaders here.

2. Get your nonprofit in the news. If you’re a Canadian-based nonprofit looking to increase your organization’s media presence, let’s work together. Spaces are limited – you can join the waitlist here.

Chapters
00:00 Overcoming Media Engagement Fears
05:43 The Importance of Trust in Media Relations
09:27 Empowering Nonprofits Through Storytelling
10:49 Case Study: Black Women Business Network
17:31 Practical Tips for Media Engagement
23:47 Strategies for Introverts in Media Engagement