Non-Toxic Living & Building a Brand w/ Lauren Rose
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In this episode of the Ananda Podcast, Sammi sits down with entrepreneur and founder Lauren, the creator of North & Rose a luxury, non-toxic home goods brand.
After discovering that mass-produced candles were triggering severe migraines, Lauren began experimenting with creating safer alternatives for her own home. What started as a small personal project quickly evolved into a thriving business known for its beautifully curated candles and vintage home pieces.
Sammi and Lauren talk about the real journey behind building a product brand while raising young kids — from pouring candles in her home and selling at markets, to leaving a corporate career and opening her first retail space and café.
They also dive into:
✨ The truth about toxins in home fragrance
✨ Building a brand with intention and strong aesthetics
✨ Navigating motherhood while growing a business
✨ Learning to trust yourself (even when you feel unprepared)
✨ Why community is the heart of great brands
This episode is an honest conversation about entrepreneurship, creativity, and figuring it out as you go.
Join us on the journey to finding your bliss. ✨
Follow along on socials @anandaelixirs
Discover Shroom Soda® at anandaelixirs.com
Find Lauren and North + Rose at https://www.northandrose.ca/ and @northandroseco