No more PULL Hypotheses! (introducing the PULL Anecdote)
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Sorry, folks. The PULL Hypothesis is out. Rob observed that founders and teams were holding too tightly onto the PULL Hypothesis and too tempted by abstractions, which prevented them from understanding and serving customer demand.
BUT - fear not. Today, we discuss the PULL Anecdote, which, speaking personally (as Rob's cohost), I think is a hugely liberating concept and I'm excited to put into action. By tying explicitly to a single, real human being's real PULL, the PULL anecdote overcomes important limitations that were making it hard for founders to get out of "abstractions" to "reality" and really seek to understand what customer's are trying to accomplish but are blocked.
PMF Camp! Interested in the Sept PMF Camp? Info here: LINK or reach out directly to me: rc@reframeb2b.com
Links
- Rob's Substack: The Physics of Startups
- AI Rob waitlist: https://robsnyder.org/ai-rob
- Work with Rob 1:1: https://www.robsnyder.org
- Get The Power of PULL: Amazon (https://amzn.to/48KC1yv), Barnes & Noble: (https://bit.ly/4dyMTSv)
- Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/