Send Us Your Questions & Feedback!

Episode Description: In this episode, Roger dives deep into seemingly disconnected stories that ultimately weave together to reveal a fundamental truth about business and life. From the audacity of choosing orange glasses to a masterclass in customer service from none other than Metallica, and even a minor mishap with an oversized couch. Discover why the true essence of your brand lies in making clients feel "relieved, seen, and taken care of."

Key Takeaways From This Episode:

• The Color of Audacity (and Authenticity): Why a pair of orange glasses can be the perfect symbol of who you are and how that reflects in your business. It's about evolving without losing your essence.
• Metallica: A Masterclass in Customer Experience: How a band with 43 years on the road still delivers a show with fire, professionalism, and humility. The lesson in truly connecting with your audience, making them feel like you're there for them.
• The Couch That Didn't Fit and the Grace of Good Service: A hilarious (and slightly embarrassing) story about a measurement mistake and how the empathy of a furniture store turned a problem into a moment of pure relief.
• On Both Sides of the Table: Roger shares the epiphany of seeing himself as a customer – confused, slightly embarrassed, hoping for grace – and how that shapes the way he treats every person who reaches out to Shades In Place.
• Why People Call (and What They Really Need): Nobody calls the window treatment guy when everything's perfect. They call when the sun is cooking their hardwood floors, the neighbors have front-row seats into the bedroom, or after three DIY fails. They call when they need someone to say: "I got you."
• The "Orange Frames" Philosophy: How your authenticity and your way of being make it easier for people to see you, trust you, and know that you're there to solve their problem.

READ the inspiring blog here: https://www.shadesinplace.com/orange-frames-customer-care-matters/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

EPISODE SUMMARY

You might think a heavy metal concert is just loud music and flashing lights. But for me, Roger Magalhães, it became an unexpected masterclass in business, branding, and human connection. This episode pulls back the curtain on the raw, unfiltered lessons I learned from the mosh pit at a Metallica show in Tampa, showing how they apply directly to your work in the window treatment industry.

THE A-HA MOMENT

Just like a perfectly tuned guitar riff can electrify a stadium, the right approach to your business can create an unforgettable experience for your clients. Many believe that delivering a product is enough, but Metallica showed me that it's about the entire sensory journey. We're going to dive into how their incredible stage presence, genuine fan engagement, and ability to evolve while staying true to themselves offer a powerful guide for your business.

We'll explore why going the extra mile makes every client feel seen, creating undeniable loyalty. You'll also understand why humility and connection build the strongest relationships and drive referrals, much like a band connecting with its audience.

THE BREAKDOWN

• The Power of Presence: How to ensure every client feels seen and valued, turning standard jobs into loyal customers.
• Charisma Over Ego: Why genuine connection and humility are your greatest assets in building lasting relationships.
• Consistency + Reinvention: The art of staying relevant and true to your craft in a constantly shifting industry, just like a band evolving its sound without losing its identity.

KEY TAKEAWAYS

• My take on why you should never cut corners on quality – the details truly matter.
• How to be the Metallica of your market: bringing the fire, professionalism, and unexpected magic that keeps people talking and coming back.

Hit play and let's get into this story! You'll see that sometimes, the best business lessons come from the most unexpected places. 🤘🇧��

INSPIRING BLOG -

https://www.tradingupconsulting.com/metallica-lessons-window-treatment-business/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

EPISODE SUMMARY

In this unfiltered episode, I, Roger Magalhães, pull back the curtain and tell the story behind one of the biggest "recalculating" moments of my life: the move from Boston to Tampa. It wasn't just a change of address; it was a search for clarity, for a "margarita-environment" that truly made sense. And believe me, your windows have everything to do with it.

THE A-HA MOMENT

Many people think blinds and shades are just for blocking the sun. But the truth is, they're an essential part of your "perfect margarita." They control light, privacy, thermal comfort, and ultimately, they shape how you live and work in your own space.

We're going to dive into how a business decision turned into a life lesson about priorities, the impact of your environment, and why investing in the quality of your view (literally and metaphorically) is one of the best deals you can make. If you're tired of your current "margarita" or feeling like life needs a "recalculation," stick with me, and I'll show you how to find your place in the sun — with style and purpose.

THE BREAKDOWN

The Big Shift: Why leaving Boston for Tampa wasn't just about geography, but a quest for "the better margarita" in life and business.

More Than Just Windows: How custom window solutions can transform a house into a home that reflects who you are and what you seek.

The Clarity Factor: Understand why the right light and tailored privacy are crucial for your well-being and productivity.

KEY TAKEAWAYS

My take on how small upgrades can make a massive difference in your daily life.

"Recalculating...": The art of pivoting when life throws you a curveball and how to turn unexpected detours into opportunities.

Hit play and let's get into this story! You'll see that sometimes, all you need for a better life is a new perspective – and, who knows, maybe some new windows. 🇧🇷

INSPIRING BLOG - https://www.shadesinplace.com/same-sunset-better-margaritas-custom-window-solutions/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com