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Episode Summary

In this powerful post-Thanksgiving episode, Roger gets real about the year that pushed every limit, slammed every boundary, and tested every ounce of grit. Between closing down 20 years of Boston business, rebuilding life and work in Tampa, surviving construction chaos, hurricanes, inspections, delays—and somehow still serving clients across two states—2025 wasn’t just challenging.
It was emotional CrossFit.

But this episode isn’t about struggle. It’s about support, teamwork, gratitude, and the people who kept the ship afloat when the storms hit hardest.

In This Episode, You’ll Hear About:

🏚️ Closing Boston: More Than a Business Move

The emotional weight of packing two decades into a truck.
The memories, tears, scars, and lessons that didn’t fit neatly into boxes.

🌴 Tampa: The New Chapter That Didn’t Read the Manual

How building a life and business in Florida turned into full-contact construction therapy. Dust everywhere. Delays everywhere. Confusion everywhere.

💛 The People Who Became the Real Story

Ana – the quiet force, the anchor, the emotional ballast who held the home together while Roger held the ladders.
Lismar – celebrating 2 years of bringing order, clarity, and momentum to Shades In Place when everything else was chaos.
The Installers – the boots on the ground turning measurements into magic. Kevin, Mel, Ryan, Anthony, Doug, and the extended crew in both Boston and Tampa.
This was not the year of solo wins, it was the year of collective survival.

🧭 Why We Didn’t Sink This Year

Because of everyone rowing: partners, neighbors, clients, friends, and a couple angels disguised as contractors. The storms were loud… but the support was louder.

💡 The Lesson Roger Is Carrying Into Next Year

Courage is powerful, but courage alone is exhausting. This episode is a reminder that grit, yes but also gratitude, teamwork, community, and delegation are what carried Roger through the heaviest season of his life.

✨ Key Takeaway

“We didn’t make it because I’m tough. We made it because we are a team—
A very audacious, slightly chaotic, deeply committed team.”

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

SUMMARY:

If you’ve ever said the phrase “Nobody will ever do this better than me,” congratulations: you and I have something in common. We also share the same exhaustion, the same overflowing inboxes, and the same belief that sleep is a luxury for other people.

In this episode, I tell the story of the moment I finally swallowed my pride, loosened my grip, and learned one of the hardest lessons in business: letting go is not losing control, it’s gaining freedom.

Here’s what you’ll hear:

1. My old (and very stubborn) mindset

Why I resisted delegating like a toddler refusing vegetables.

2. How hiring help shocked me

Every task came back faster, cleaner, clearer — and with improvements I never imagined.

3. The transformation after two years

Because of Lismar, Shades In Place runs smoother, I can breathe again, and I even watch TV without guilt.
(Yes, that last part still surprises me.)

4. What happens the moment you let go

• Your business has more oxygen
• Your brain switches from “reacting” to “creating”
• New opportunities finally have space to show up

BIG TAKEAWAY:

Hiring help didn’t just improve my business — it improved me.
Letting go didn’t make me weaker. It made me a better leader, husband, creator, and business owner.

If you’re overwhelmed, exhausted, or convinced you’re the only one who can do the job… this episode is your permission slip to rethink everything.

INSPIRING BLOG - The Day I Finally Learned to Let Go

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Episode Summary:

In this episode, Roger shares how moving from Boston to Florida was meant to be a shift of pace, but ended up being the same hustle in a warmer climate. With the analogy of the snooze button, he reflects on how he brought his old patterns with him, and how the real change only happened when he allowed himself to slow down, tune into purpose, and stop being tied to “strings” (old habits, old expectations, automatic responses). Through work in the window-treatment business and life transitions, he unpacks what it really means to hit pause, wake up fully, and live intentionally.

What You’ll Hear:

• The moment he realizes the Florida dream had become “Boston’s hustle – just sunnier.”
• How watching his partner Ana’s morning ritual and the sacred ‘snooze’ made him rethink his own patterns.
• The metaphor of the snooze button: why delaying isn’t always laziness — sometimes it’s necessary preparation for being fully awake.
• The pivotal shift: saying “no” to projects that feel like old habits, letting go of strings that tethered him to the same cycles.
• The makeover of work and life: watching the sunrise through sheer shades, recognizing that not everything needs to be motorized (especially you).
• Application to entrepreneurship, leadership and life: how to stop working the same way and start living differently.

Key Takeaways:

• Recognize the old pattern: A new location or title doesn’t automatically change the internal rhythms.
• Honor the snooze: Pause, reflect, recharge — you can’t skip to “awake” without the interim.
• Choose your strings: You’ll always have responsibilities, but you don’t have to be tethered to every one of them as if they define you.
• Design your tempo: Just like window treatments set the light and mood of a room, your habits set your rhythm of life.
• Be awake for your purpose: The final goal isn’t more hustle — it’s more alignment with why you began in the first place.

Resources & Links:

• Inspiring Blog: The Snooze Button of Life: Window Treatments & Florida Lessons

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...