『No Member Left Behind™』のカバーアート

No Member Left Behind™

No Member Left Behind™

著者： like minds
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Curious about communications that make an impact?

Tune in to like minds' No Member Left Behind™ podcast for behavioural, creative and technical insights from the world of work and pensions.

Copyright like minds マーケティング マーケティング・セールス 経済学
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  • Turning pension complexity into clarity - a deep dive into our No Member Left Behind™ report

    Turning pension complexity into clarity - a deep dive into our No Member Left Behind™ report
    2026/09/03

    The like minds podcast is back with a fresh new look and feel.

    In this first episode, we delve into the findings from our independent No Member Left Behind™ report and share:

    • why we commissioned the research,
    • why it’s a must-read for schemes, trustees, and employers,
    • what we discovered about how members think, feel and actually need from their workplace pension schemes, and
    • the opportunities it presents, that as an industry, we just can’t ignore.

    Plus, we throw in a few examples of how we put this into practice with our clients. What’s not to love?
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    23 分
  • Designing Great Endings for Pension Members in conversation with Joe Macleod

    Designing Great Endings for Pension Members in conversation with Joe Macleod
    2024/12/19
    ‘Endineering’, a concept that could transform End Game communication strategies. Join Alex, Nikita and our latest guest Joe Macleod - Founder of ‘And End’, as we uncover how to ‘endineer’ the end game for pensions. Businesses, pensions schemes and any consumer experience focus on solving problems and making life easier for the end-user (or member). But what tends to happen at the end of a journey? Often, off-boarding isn’t considered half as much as it should be. This leaves consumers confused and sometimes with a bad taste in their mouths; the same is true for members as their pension goes through buy-out. Throughout our discussion, we’ve explored the parallels between Joe’s ‘endineering’ concept and end game communication strategies. So, how do we bridge the gap between compliance and best practice to ensure ‘an end’ opens the doors for a new member journey? If you’re curious about Joe and his body of work, please use our exclusive discount codes for his latest book and upcoming workshop. BOOK CODE: NCKEV https://www.smashwords.com/books/view/1116883 WORKSHOP CODE: 25offendscohort https://learn.endineering.co/courses/endineering-course-cohort-11-starts-Jan-14th
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    44 分
  • Communicating change to people you don’t know? Behavioural science made simple with Allan and Robyn

    Communicating change to people you don’t know? Behavioural science made simple with Allan and Robyn
    2024/10/15
    Assumptions can lead us astray - turning insight into guesswork and messages into noise. This episode, we're uncovering why behavioural science and persona development does more than scratch the surface; it's a crucial element in building pension communication strategies that are as memorable as they are moving. By skipping the groundwork to uncover what drives members at times of change, are we opening the floodgates to bias, building communication strategies that don’t create the right impact? With insights from our very own behavioural science enthusiasts, Allan McCabe and Robyn Saul, discover how behavioural insights sharpen pension messaging and how developing personas can bring clarity to change when and where it's needed most.
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    54 分
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