Nik 5 Things You Can Do Right Now to Show Up in AI Results (with Nik Cree)
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Search has changed.People aren’t just Googling anymore — they’re asking AI tools like ChatGPT, Gemini and Claude to give them answers.
And here’s the problem for most business owners:AI usually gives one answer, not ten blue links.
In this Business Owners Smashing It Online session, Nik Cree breaks down — in plain English — what’s actually happening behind AI search, why website traffic is dropping, and the practical things you can do right now to increase your chances of being cited, referenced, and recommended by AI engines.
This session is about visibility, authority, and relevance — not hype, jargon, or shortcuts.
If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline
What You’ll Learn
Why “zero-click search” is changing how people find businesses
The difference between SEO and AI result optimisation
How AI decides which businesses get cited
The role of intent in AI-driven search results
Why short, direct answers now matter more than long articles alone
How business profiles influence AI recommendations
What authority really means in an AI environment
How FAQs and how-to content help you get surfaced
Why structured data (schema) matters more than ever
How to use AI tools to reverse-engineer what your audience wants
Why It Matters
AI tools are already answering your customers’ questions — often without sending them to your website. If your business isn’t structured, consistent, and clearly positioned, you’re invisible in these results.
This session helps business owners understand how AI search works now, and how to adapt their content, profiles, and messaging so AI engines know when to recommend them.
Timestamps:00:00 Why AI visibility matters right now
06:00 What zero-click search really means
12:00 How AI pulls and cites information
18:00 Search intent explained simply
25:00 SEO vs AI optimisation
30:00 Business profiles and consistency (NAP)
35:00 Becoming a focused authority
41:00 Answering questions the AI way
46:00 Structured data and schema basics
52:00 Repetition, automation, and authority signals
Want weekly strategies that help your business get found, trusted, and chosen?If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline