Nicole Wagenecht: Skill or Will? The Diagnostic Every Manager Needs
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Nicole Wagenecht: Skill or Will? The Diagnostic Every Manager Needs
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Nicole was hustling from age eleven, running a paper route, then waiting tables as a teenager for tips.
She carried that same sales instinct straight into one of the earliest agencies for digital advertising, training rooms of Yellow Pages sales veterans twice her age on this new thing called Google Ads.
She spent over a decade at one company working almost every department there was, then walked into the hardest, most unsustainable role of her career — running commercial teams across two continents on 2am calls — and in the end, had the courage to walk back out of it for her son.
She's since built an entire profitable business unit from scratch and survived a company collapsing underneath her, and come out stronger.
Today, she's a general manager, still building high-performing teams in the industry she's spent her whole career in.
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