Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-frank-sondors

Episode Summary:

In this episode of the Next Gen Sales Leader Podcast, Ben Reed sits down with Frank Sondors, Founder & CEO of Salesforge, to unpack how he scaled a multi-product AI sales platform to $3M ARR in 12 months, fully bootstrapped. Frank shares how he validated the idea through 40 customer interviews, closed four paying customers before writing code, and built seven products using a “compound software” approach. They dive into AI-native engineering, rapid feature velocity, the real challenges of remote hiring, and why hybrid human + AI workflows will shape the future of sales. This episode is a tactical blueprint for founders and GTM leaders building fast in competitive markets.

What You’ll Learn:

• How Frank went from leading 50 reps to launching Salesforge
• Why domain expertise gives founders a 10x advantage
• The landing-page strategy that closed four customers pre-product
• How Salesforge hit $1M ARR with no employees or agencies
• Why the “compound model” accelerates multi-product growth
• How AI-native engineers dramatically improve product velocity
• How Frank evaluates performance, competence, commitment, and culture
• The real challenges of remote hiring and how to filter high-integrity talent
• Why hybrid human + AI agent workflows will dominate sales

Featured Guest:

Frank Sondors, Founder & CEO, Salesforge

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:00:43] Frank’s path from Google → SaaS → leading a 50-rep sales org

[00:02:09] Why SalesForge exists and why Frank built software to replace headcount

[00:09:40] Landing page → $0 to first 4 customers before writing code

[00:10:22] The first SalesForge product: sequencer + 20-language unique email engine

[00:13:37] Engineers with quotas → How SalesForge ships fast

[00:31:27] Why customers switch: cost, results, and “legacy tools stopped working” [00:53:21] How expansion works: 7 products → consultative, not pitch-driven sales

[01:14:27] Frank’s hiring philosophy: competence, commitment, culture

[01:34:12] AI-native employees outperform and how SalesForge screens for them

Connect with Frank:

LinkedIn: https://www.linkedin.com/in/franksondors/

Website: https://salesforge.ai

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-frank-sondors

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-mr-niels

Episode Summary:

In this episode of the Next Gen Sales Leader Podcast, Ben Reed sits down with Niels Klement, CMO of Perspective, to unpack how their mobile-first funnel builder scaled to $10M ARR bootstrapped in just four years. Niels breaks down how a single webinar funnel saved the business, why SaaS cashflow is uniquely challenging, and how discovering a “beachhead” use case in the German market ignited early adoption. They go deep into paid acquisition for SaaS, the creative engine behind Perspective’s ads, how Niels writes scripts that convert, and why most founders waste years focusing on the wrong problems. This conversation is a masterclass in growth, positioning, creative strategy, and constraint-based decision making.

What You’ll Learn:

• Why SaaS cashflow struggles make annual conversions a necessity
• How Perspective identified its German recruiting “beachhead” and scaled fast
• The webinar funnel strategy that unlocked profitable paid acquisition
• How to build a creative engine: concepts, hooks, scripts, and iterations
• Why message-market resonance beats any copywriting framework
• How to identify the biggest constraint in GTM and allocate resources
• Why USPs evolve as the product evolves and how Perspective stacks them

Featured Guest: Niels Klement, CMO, Perspective

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

• [00:00:53] From agency to $10M ARR SaaS in four years.
• [02:41:50] Webinar funnel solving SaaS cashflow and paid acquisition constraints
• [14:42:00] Riding recruiting-funnel trend to win the German-speaking lead gen market.
• [19:16:00] Mobile-first, interactive funnels born from real client performance pain.
• [39:34:00] Inside Perspective’s performance marketing engine and creative testing system.
• [56:22:00] Copy, customer context, objections and scripts over fancy tactics.
• [01:07:20] Niels’ final message: “The only thing that matters is enjoying life.”

Connect with Niels:

LinkedIn: https://www.linkedin.com/in/nielsklement/

Website: https://www.perspective.co/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-mr-niels

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-richard-f-p

Episode Summary:

In this episode of the Next Gen Sales Leader Podcast, Ben Reed speaks with Richard Purcell, founder of Moxie GTM, about his bold claim that GTM engineers will become obsolete before SDRs. Richard breaks down why today’s GTM tech stack is over-engineered, how AI is accelerating consolidation, and why data quality, creativity, and human enablement matter more than complex workflows. They dive into the limits of AI, the future of CRMs, and why perfect leads still fail without strong processes and real human judgment.

What you’ll learn:

• Why GTM engineers may disappear before SDRs
• How AI + consolidated data infrastructure are reshaping GTM
• The real reason GTM tools create complexity instead of solving it
• Why clean data + messaging > prompts + automation
• The future of CRMs and “conversation with your data” UX
• How human creativity and enablement remain irreplaceable

Featured Guest: Richard Purcell, Founder, Moxie GTM

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:09] Thesis drop: “GTM engineers will die before SDRs.”

[00:04:39] What is a GTM engineer? role & responsibilities defined.

[00:11:12] CRM debate: what belongs in CRM vs prospecting tools.

[00:12:07] Consolidation: single API + Claude demo cuts setup time.

[00:41:32] Bootstrapped vs VC growth, churn and sustainability tradeoffs.

[00:46:46] AI future: agents, buyer/seller AIs, and systemic risks.

[00:58:07] SDRs: Human nuance still beats raw automation, real examples.

Connect with Richard:

Website: moxiegtm.com

LinkedIn: https://www.linkedin.com/in/richardfpurcell/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-richard-f-p