Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jgrss

Episode Summary

In this episode, Ben Reed sits down with Jérémy Grandillon, founder of TC9, to discuss why traditional lead generation agencies are struggling and how AI-powered GTM engines are reshaping modern sales, marketing, and RevOps. They dive into CRM optimization, AI adoption, Claude Code, GTM engineering, and why strategy, business context, and human judgment will become the most valuable skills in an AI-first world.

What You'll Learn

• Why the traditional lead generation agency model is breaking down
• The importance of product-market fit before scaling outbound
• How AI GTM engines improve sales, marketing, and RevOps processes
• Why CRM optimization creates hidden revenue opportunities
• How Claude Code is changing GTM engineering
• AI adoption challenges inside enterprise organizations
• Why strategy and business context matter more than automation

Featured Guest

Jérémy Grandillon - Founder of TC9, an AI GTM automation agency helping companies modernize sales, marketing, and RevOps through intelligent workflows and GTM engines.

Host

Ben Reed, Host of the Next Gen Sales Leaders Podcast

Episode Highlights

[00:01:00] Why lead generation agencies are broken and TC9's pivot to AI GTM automation

[00:05:00] Product-market fit vs. scaling outbound: why most clients churn

[00:13:00] GTM engines and moving beyond traditional lead generation

[00:17:00] CRM optimization and uncovering hidden revenue opportunities

[00:35:00] GTM consulting, audits, and where AI creates the most ROI

[00:40:00] AI adoption inside enterprise organizations and data privacy concerns

[00:46:00] Claude Code, AI workflows, and the future of GTM engineering

[00:55:00] AI for prototyping vs. production software

[01:01:00] Why expertise, judgment, and taste will become more valuable than execution

[01:07:00] AI, the future of work, and what's next

Connect with Jérémy

LinkedIn: https://www.linkedin.com/in/jeremygrandillon/

Follow Ben on Social

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for conversations on GTM engineering, RevOps, AI, sales leadership, and the future of B2B growth. If you found value in today's conversation, please leave a review.

Join Our B2B GTM & RevOps Entrepreneur Community

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jgrss

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jeremy3

Episode Summary:

In this episode, Ben Reed sits down with Jeremy Ross, fractional GTM Engineer and founder of GTM Folks, for a deep dive into the rapidly evolving world of go-to-market engineering, AI, and modern sales technology. Jeremy shares his journey from sales leadership to becoming one of the industry's leading GTM engineers, while Ben and Jeremy explore how AI, Claude Code, Clay, open-source tooling, and autonomous workflows are reshaping the future of RevOps. They also discuss the build-vs-buy debate, data infrastructure, AI SDRs, the commoditization of sales data, and what the next decade could look like for GTM teams.

What you'll learn:

• Jeremy’s path into GTM engineering
• The rise of GTM engineers and Clay’s impact
• How AI and Claude Code are reshaping GTM systems
• Why data quality and context matter for AI SDRs
• Build vs. buy decisions in modern GTM
• The future of GTM engineering and AI workflows

Featured Guest:

Jeremy Ross, Fractional GTM Engineer & Founder of GTM Folks

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Jeremy’s transition into GTM engineering

[00:05:00] Origins of the GTM Engineer movement

[00:16:00] Clay, pricing, and AI-native alternatives

[00:22:00] AI-powered GTM infrastructure

[00:28:00] Data and context for AI SDRs

[00:37:00] The future of GTM engineers

[00:41:00] AI trends and constraints

[00:53:00] GTM Folks and AI adoption advice

Connect with Jeremy:

LinkedIn: https://www.linkedin.com/in/jeremyscottross/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for conversations on GTM engineering, RevOps, AI, sales leadership, and the future of B2B growth. If you found value in today's conversation, please leave a review.

Join our B2B GTM & RevOps Entrepreneur Community:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jeremy3

Sponsored By RevyOps (The #1 GTM Data Management Platform):https://tinyurl.com/revyops-tom-blue-q

Episode Summary:

In this episode, Ben Reed sits down with Tom Blue, CEO and Founder of Quick Enrich and Lead411, to discuss the rapid evolution of B2B sales data and GTM technology. Tom shares how he built Lead411, why he launched Quick Enrich, and what’s driving the shift away from traditional data providers toward API-first solutions. The conversation covers data quality, email verification, GTM engineering, AI-powered workflows, and the future of sales intelligence in an increasingly automated world.

What you'll learn:

• How Tom built Lead411 from a simple funding newsletter into a leading sales intelligence platform
• Why API-first data providers are gaining market share from traditional platforms
• The differences between Lead411 and Quick Enrich
• Why data quality and verification matter more than ever in outbound sales
• How GTM engineers are changing the way sales teams access and use data
• The role AI and tools like Claude Code are playing in modern sales operations
• Why clean, unified data is foundational for future AI SDRs and autonomous agents
• The economics behind email verification and enrichment providers
• How data commoditization is impacting the sales intelligence market
• The future of sales data, automation, and revenue operations

Featured Guest:

Tom Blue, CEO & Founder of Quick Enrich and Founder of Lead411

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Tom's background and the evolution from Lead411 to Quick Enrich

[00:05:00] The shift from traditional sales intelligence platforms to API-first solutions

[00:12:00] Data commoditization and the growing demand for enrichment services

[00:16:00] How companies should evaluate data providers and test list quality

[00:28:00] The rise of GTM engineers and AI-powered workflows

[00:34:00] Email verification, BounceBan, and maintaining data accuracy

[00:47:00] AI hype cycles, Claude Code, and the future of software development

[00:55:00] Build vs. buy: the future of sales technology infrastructure

Connect with Tom:

LinkedIn: https://www.linkedin.com/in/tombluelead411/

Lead411: https://www.lead411.com/

Quick Enrich: https://www.quickenrich.io/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-tom-blue-q