In this episode of The Next Level Social Podcast, Ayla is diving DEEP into the real meaning of building a personal brand—because it’s not your fonts, your color palette, or how perfect your grid looks.

Your personal brand is the emotional footprint you leave behind—it’s what people say about you when you're not in the room.
And if your business relies solely on trending audios and algorithm hacks… you don’t have a brand. You have a content machine on life support.

Ayla breaks down the core pillars of a powerful personal brand, how to be the only choice in your space, and the type of content that actually builds trust (and sales). She’s pulling back the curtain and calling out the fluff—because you deserve a business that works without you constantly being online.

💡 What You’ll Learn:

• What a personal brand actually is (and isn’t)

• How to build a business that works when you're offline

• Why positioning and proof are more powerful than aesthetics

• The types of content that build trust, loyalty, and conversions

  Why authenticity and boldness are the new non-negotiables

• • How to become unforgettable—and the go-to expert in your space

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  🔗 Links & Resources:

  → Want to work with Ayla or join her mastermind? Apply here: https://aylasorochuk.com/mastermind-1
  → Purchase Ayla's personal branding workshop -use code IDENTITYPOD for a special discount on her : https://aylasorochuk.com/identity
  → Follow Ayla on Instagram: @aylasorochuk

  
  

  📲 Screenshot & Share:

  If this episode lit a fire under you, take a screenshot, share it to your stories, and tag @aylasorochuk with your biggest takeaway. Let’s spread the message that your brand is your power—and it’s time to start showing up like it.

This week, I’m pulling back the curtain on one of the most intense, emotional, and eye-opening weeks of my life. My partner, Lucas, was hospitalized with bilateral mycoplasma pneumonia — and I dropped everything to be by his side. No launches. No client calls. No content. Just me, the hospital, and the reality of how quickly life can shift.

But here’s the kicker:
My business? It didn’t skip a beat.
And that didn’t happen by accident.

In this episode, I’m walking you through exactly how I built a business that runs even when I can't — and why you need to do the same if you're serious about creating freedom, sustainability, and true CEO-level success.

🎧 In this episode, we’ll cover:

• What it really looks like when life forces you to pause — and your business keeps going

• The systems, automations, and support I had in place that made it possible

• Why recurring revenue and cash reserves saved my peace

• How to stop building a business that depends on you to survive

• The truth about building a business that backs you up when you need it most

• Why “freedom” isn't a buzzword — it's the benchmark

✨ This episode is for you if:

• You’re tired of being the only engine running your business

• You’re ready to scale without burning out

• You want the kind of business that can weather life’s inevitable storms

• You’re curious what it really takes to make money when you’re offline

🔗 Resources & Mentions:

• Apply for Private Mentorship: HERE

• Learn My Million-Dollar Story Framework inside Shattered: HERE

• Follow me on IG: @aylasorochuk

📲 Let’s Connect:
If this episode hit home, send me a DM or share it to your stories and tag me. I’d love to hear your biggest takeaway.

In this episode, I’m pulling back the curtain on something that has been transformative for me — especially over the past few years of building my business: the power of your PEOPLE.

After hosting a birthday party for one of my closest friends this past weekend, I realized that it took me until my mid-30s to finally feel like I had a circle of aligned, supportive, empowered women who truly have my back.

And it’s changed EVERYTHING.

If you’ve been craving deeper friendships, more meaningful connections, or a support system that elevates you both in life and business — this is your episode.

We’re diving into:
✨ The key to building meaningful friendships that last✨ How to find YOUR circle of aligned women✨ How events and in-person spaces create instant connection✨ Why adults struggle to make new friends (and how to overcome this)✨ The best ways to connect with like-minded, ambitious women✨ What to do when your current relationships don’t support your big dreams

Ready to elevate your circle and step into expansion? Tune in now. OR apply to join The Next Level Social Mastermind where every week you meet with me and a group of incredible female entrepreneurs. This is your sign: https://aylasorochuk.com/mastermind-1

→ Tag me on Instagram @aylasorochuk and let me know your biggest takeaway from this one!