エピソード

  • Video-First Podcasting Has Arrived | Rox Codes, Flightcast #674

    Video-First Podcasting Has Arrived | Rox Codes, Flightcast #674
    2026/07/15
    In Episode 674 of the New Media Show, Podcast Hall of Fame Host Rob Greenlee welcomes Rox Codes, CEO and co-founder of Flightcast.com. For a deep conversation about video-first podcasting, YouTube growth, AI-powered analytics, creator tools, and where podcast publishing is heading next. Rox Codes has spent years building tools for creators, including YouTube optimization, thumbnail and title creation, A/B testing, and creator growth systems. Flightcast was co-founded with Steven Bartlett of The Diary of a CEO. Rox is building a platform centered on a core shift in the market: serious shows are no longer just audio-first with a bonus video version. Many of the fastest-moving creators now think about YouTube first, then audio, clips, Spotify, Apple Podcasts, newsletters, social platforms, and every other surface where the audience may discover the show. Has video-first podcasting fully arrived, and is it now equal to audio, or is it becoming even more important for growth? Rox explains that Flightcast came from a very different starting point than traditional podcast hosting. Instead of beginning with RSS, downloads, and audio workflow, the platform was built from a YouTube creator mindset. YouTube has long been the clearest growth platform for creators because it combines publishing, discovery, audience development, monetization, and measurable performance into a single system. Podcasting, by contrast, has often separated those pieces across hosting platforms, apps, ad systems, analytics dashboards, and RSS-based distribution. The episode explores why this matters now. A modern show can become a long-form YouTube episode, an audio podcast, Spotify video, Apple video, short-form clips, newsletter content, social posts, community discussion, and brand inventory. Rox describes podcasts as a powerful format because a single strong two-hour conversation can yield many different media assets across multiple platforms. That creates opportunity, but it also creates complexity. They discuss Apple’s HLS video support, Spotify video, YouTube, RSS, 4K video, thumbnails in feeds, Netflix, Roku, FAST channels, Prime Video, and the growing need for creators to publish into more places without needing to understand every technical layer underneath. Rox argues that creators should not have to care about acronyms like HLS, VAST, RSS, or 301 redirects unless the technology directly affects their business. The software should handle the complexity so creators can focus on the show, the audience, and the growth strategy. A major theme of the episode is that video success is not just about uploading an MP4 file. Rox makes a strong case that the real shift is in mindset. On YouTube, titles, thumbnails, intros, pacing, retention, curiosity gaps, promise, progress, payoff, packaging, and audience behavior all matter. Podcasting has historically treated episode art and titles as secondary. YouTube treats them as the front door to the content. Rob and Rox spend significant time on thumbnails and titles, including why creators need to understand the psychology behind a click without reducing the work to empty clickbait. Rox explains that a thumbnail should create a question the viewer wants answered, while the episode itself must deliver enough value to earn attention and retention. The best creators do not copy blindly. They study what works, understand why it works, and apply that structure in their own voice, to their audience, and through their creative point of view. The conversation also moves into AI. Rox does not describe Flightcast as an AI-first platform, but AI is an important layer inside the system. He sees major value in AI analytics, back-catalog analysis, clip testing, title suggestions, descriptions, chapters, transcripts, and pattern recognition. His larger ambition is to bake more of the YouTube strategist and producer mindset directly into the software so creators can see what is working, what is not working, and where new growth opportunities may exist. Rob and Rox also discuss monetization. As video moves deeper into podcast platforms, host-read ads, dynamic ad insertion, video ad formats, brand partnerships, affiliate models, and creator-controlled advertising may begin to converge. Rox explains Flightcast’s ability to support programmatic, dynamic sponsorships and bring-your-own-programmatic monetization, while keeping the platform focused on growth and creator support rather than solely on ad sales. The episode closes with a look at the future of podcast hosting itself. Rox argues that basic hosting has become a commodity. The next layer is growth, analytics, experimentation, distribution, monetization support, and creator intelligence. In a world where AI can make software easier to build and copy, the real advantage may come from insight, speed, taste, data interpretation, and the ability to help serious creators make better decisions faster. For creators, publishers, networks, and...
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    1 時間 28 分
  • Podcasting Beyond the Download | Casey Adams, Listener.com #673

    Podcasting Beyond the Download | Casey Adams, Listener.com #673
    2026/07/12
    In Episode 673 of the New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Casey Adams, founder and CEO of Listener.com and host of The Casey Adams Show, for a timely conversation about how podcasting, video, social content, advertising, and new media measurement are rapidly converging. For more than 20 years, podcasting has relied heavily on RSS feeds, downloads, and audio-first measurement as the foundation of distribution and advertising value. That still matters, but the media environment around it has changed dramatically. Shows now are distributed across Apple Podcasts, Spotify, YouTube, social video, newsletters, clips, livestreams, and direct audience communities. Audiences may call it all a podcast, even as the industry continues to debate its technical definition. Casey brings a founder, creator, and investor perspective to the discussion. He started podcasting as a teenager, interviewing founders and entrepreneurs, and later built MediaKits.com before moving into podcast analytics with Listener.com. His current work focuses on helping modern publishers understand how a single episode performs across audio, long-form video, short-form clips, newsletters, and social platforms. Rob and Casey explore why the term “podcast” now means different things to different groups. To many longtime industry professionals, podcasting still points back to RSS-based audio distribution. To many younger listeners and viewers, it means a format: a recurring show, often conversational, often video-enabled, and consumed wherever attention already exists. The conversation centers on one of the biggest questions facing podcasting and new media right now: How do you measure the true value of a show when the audience is no longer in one place? Rob and Casey also discuss why the download can no longer carry the entire weight of podcast measurement. A single episode may now generate value through an Apple Podcasts listen, a Spotify stream, a full YouTube view, a YouTube Short, a TikTok clip, a LinkedIn post, an X post, a newsletter mention, and a brand integration that travels across all of those surfaces. Each platform counts activity differently. Each platform has its own audience behavior. That makes reporting, sponsorship value, and campaign analysis more complex. Casey explains Listener.com’s concept of episode clusters: grouping the full set of related content around one episode so publishers and advertisers can see the larger cross-platform reach and performance. Instead of treating the audio file as the entire campaign, an episode cluster recognizes that one conversation can become long-form video, social clips, newsletter content, and multiple ad touchpoints. We also discuss the rising influence of creator-led media companies. Examples like TBPN, Jomboy Media, Substack’s media activity, and venture-backed new media brands show how independent shows and creator-driven networks are increasingly competing with legacy media for attention, trust, and advertiser value. The conversation explores why companies, CEOs, investors, and major brands now seek to control their own narrative through podcasts, owned shows, and trusted media relationships. We also examine the advertising side of this shift. Brands want better campaign reporting, but they also want context. A host-read placement, a social clip, a full video episode, and a newsletter mention should not all be treated the same. Modern publishers need tools that let them demonstrate the full value of their media ecosystem without flattening every metric into a single misleading number. Meaning for creators. Being a podcaster may no longer fully describe the work involved. Modern show builders are becoming media operators. They need to understand production, audience behavior, platform distribution, brand positioning, analytics, content packaging, and trust. The technical meaning of podcasting still matters, but the audience meaning matters just as much now. For creators, networks, agencies, and brands, Episode 673 offers a clear look at the next stage of podcasting: a media business built around trusted shows, distributed everywhere, measured more intelligently, and no longer limited to downloads. Topics Covered in This Episode: 00:33 Why podcast measurement is changing 01:00 Moving beyond the download 01:44 RSS, streaming, and modern distribution challenges 02:42 Introducing Casey Adams of Listener.com 03:37 Casey Adams joins the show 04:17 What Listener.com is trying to solve 05:00 AI-powered analytics for modern podcast publishers 05:41 Casey’s podcasting origin story 06:30 Interviewing Larry King and learning from media legends 07:18 Larry King’s warning about rejecting new media trends 08:04 From MediaKits.com to Listener.com 09:15 Rob’s early podcasting and radio background 10:04 Why the industry struggles with change 11:00 Does Casey still consider himself a podcaster? 12:00 Podcasts as a format, not just a ...
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    1 時間 24 分
  • The Future of Media | Leo Laporte, TWiT.tv #672

    The Future of Media | Leo Laporte, TWiT.tv #672
    2026/07/08
    In Episode 672 of the New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Leo Laporte, founder and owner of the TWiT Podcast Network, longtime technology broadcaster, and 2015 Podcast Hall of Famer. He launched TWiT in 2005 and built one of the earliest independent technology media networks around a simple idea: make strong shows, distribute them everywhere the audience wants to watch or listen, and build a real relationship with the people who return every week. Leo has spent decades at the center of the shift from broadcast radio and cable television into online shows, podcasts, livestreams, video, and creator-led media. This conversation looks at where that model is heading now. The word “podcast” helped define an era of downloadable audio, RSS feeds, and iPods. Today, audiences find shows through YouTube, Apple Podcasts, Spotify, Netflix, social platforms, livestreams, clips, newsletters, and communities. Most viewers or listeners do not care how a show is technically delivered. They care whether it is easy to find, worth their attention, and made by people they trust. Rob and Leo discuss why the technical barrier to starting a show has fallen so far, while the challenge of creating meaningful content has never gone away. Anyone can publish. Building a show that earns repeat attention takes perspective, consistency, subject knowledge, and a genuine relationship with an audience. Leo reflects on TWiT’s early video strategy, its experiments with live 24/7 programming, and the importance of creating a sense of place around a media brand. Video can deepen audience connection, while audio remains one of the most personal forms of media because it travels with listeners through daily life. The discussion also explores the growing complexity of distribution and measurement. Audio and video are increasingly becoming one media experience, yet advertisers still face fragmented metrics across RSS, YouTube, streaming platforms, and social video. Rob and Leo talk about Apple HLS video, the gap between download metrics and actual consumption, the limitations of existing IAB measurement standards, and why advertiser confidence still often comes down to audience fit and trusted host-read relationships. A strong audience relationship has more long-term value than a number on a dashboard that may not fully reflect who watched, listened, responded, or bought. Leo also shares his view that AI is a major structural technology transition. TWiT has expanded its coverage through Intelligent Machines, looking at AI, robotics, and the impact these tools will have on work, media, and daily life. AI can help creators research, edit, generate visuals, improve production workflows, translate content, and extend the usefulness of existing media. It can also generate massive volumes of generic content, clone voices, and make it harder for audiences to know what is real. Rob and Leo discuss whether clearly identified and certified human-led media may become more valuable as synthetic content becomes harder to distinguish from authentic work. They agree that human perspective, lived experience, spontaneity, and community will continue to matter deeply in a media environment crowded with automated output. The episode closes with a look at the next generation of media habits. Leo points to the rise of short-form scrolling, social video, and new creator business models, while also making the case for long-form conversations and communities that bring people together instead of pushing them further apart. For creators and media companies, the path forward is still clear: build work that people value, meet the audience where they are, stay flexible as platforms change, and create relationships strong enough to survive the next technology shift. Topic Chapter Time Stamp Markers: 00:00 — Welcome to The New Media Show Episode 672 Rob Greenlee introduces Leo Laporte and sets up the episode around online new media, podcasting, video, AI, and where media is heading next. 02:15 — Leo Laporte Joins the Conversation Leo reflects on how long he and Rob have been part of the early era of podcasting and online media. 02:45 — Is It Still New Media? Rob and Leo discuss whether “new media” still works as a term, and why podcasting may now be part of a much larger media category. 03:30 — Why Leo Wanted to Call Podcasts “Netcasts” Leo explains why he resisted the term “podcast” early on and why he still thinks creators are really making shows. 04:35 — Podcasting Beyond the Download The conversation moves into YouTube, Netflix, Spotify, RSS, streaming, and why the audience cares more about access than the delivery format. 05:25 — Be Everywhere the Audience Wants You Leo explains one of TWiT’s core decisions: distribute content wherever listeners and viewers want to consume it. 06:10 — Discovery Is the New Challenge Podcasting is easier to access than ever, but harder to discover because ...
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  • Can Creator Economy Build a Better Podcasting? | Sam Sethi, TrueFans #671

    Can Creator Economy Build a Better Podcasting? | Sam Sethi, TrueFans #671
    2026/07/02
    In this episode of The New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Sam Sethi, founder of TrueFans and co-host of the Podnews Weekly Review. They had a wide-ranging conversation about the future of podcasting inside the larger creator economy. Podcasting helped create the independent creator movement through RSS, niche audiences, direct publishing, and long-form content that builds audience trust. Today’s creators are building broader businesses around video, memberships, newsletters, live events, merchandise, premium content, clips, community, and direct fan relationships. So, can the creator economy help build a better, more sustainable podcasting industry? Rob and Sam explore why podcasting can no longer think only in terms of feeds, files, downloads, and ad impressions. They discuss the rise of creator portals, the importance of owning the relationship with audiences, and how platforms such as Patreon, Substack, Beehiiv, YouTube, Spotify, and Apple are changing creator expectations. The conversation also examines whether advertising is becoming less central to the creator business model, and how subscriptions, premium content, micropayments, stablecoins, and value-for-value models could create new ways to share revenue among creators, listening apps, platforms, and even audiences. Sam shares his perspective on HLS streaming, watch time and listen time analytics, activity streams, super fans, publisher feeds, and “super feeds” that can connect audio, video, events, merchandise, blogs, and community into a more portable, creator-owned media presence. Rob and Sam also dig into the impact of AI on podcasting: AI-generated shows, human engagement as a discovery signal, AI bots scraping media, the rising need for clear content licensing, and the tension between making content available to AI discovery systems while protecting creator rights and value. This episode is a deep look at where open RSS, creator ownership, platform control, AI discovery, video, monetization, and audience relationships may be heading next. Topics covered in this episode include: • The evolution of podcasting into a broader creator-led media business • Why creators need direct relationships with fans, not just platform reach • Creator portals – memberships, newsletters, live events, merchandise, and premium content • Whether ad-supported podcasting is becoming less important • HLS streaming, listen-time and watch-time measurement, and better advertising accountability • Micropayments, value-for-value, stablecoins, and new revenue-sharing models • Activity streams, super fans, community engagement, and audience signals • AI-generated podcasts, discovery, AI bots, and licensing creator content • Publisher feeds, super feeds, playlists, and collective buying power for independent creators • Open RSS, data portability, proprietary platforms, and the future of media distribution The New Media Show is a human-hosted and guested conversation about the future of creator-led digital media, including podcasting, video, live streaming, AI, audience trust, discovery, monetization, platforms, and the changing relationship between creators and their communities. Watch the video and audio editions below and on YouTube; listen to the audio edition in your favorite podcast app; watch the video edition in Apple Podcasts; and visit NewMediaShow.com and RobGreenlee.com for more episodes and industry conversations. Guest Links: Sam Sethi, Founder/CEO, TrueFans TrueFans: https://truefans.fm Sam Sethi on LinkedIn: https://uk.linkedin.com/in/samsethi Sam Sethi on TrueFans: https://truefans.fm/fans/sam Podnews Weekly Review: https://weekly.podnews.net Sam Sethi on Podnews Weekly Review: https://weekly.podnews.net/1538779/contributors/411-sam-sethi Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com/ New Media Show: https://newmediashow.com/ New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com/ About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Personal / AI Disclosure Note: I used AI tools to help organize and edit this video, episode description, and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been ...
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    1 時間 40 分
  • What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670

    What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670
    2026/06/28
    Should every use of AI in a podcast, video, or creator workflow be disclosed? A better question is whether AI created the actual substance of what the audience came to hear or watch. On Episode 670 of the New Media Show, Rob Greenlee is joined by Alberto Betella, co-founder of RSS.com and creator of “Should I Disclose AI?“ Is a timely conversation about AI transparency, synthetic media, voice cloning, human trust, and the future of creator-led media. AI is now helping creators edit video, create captions, translate episodes, generate clips, improve workflows, personalize advertising, and accelerate production. But AI can also generate entire shows, clone voices, imitate experts, create deceptive media, and overwhelm platforms with low-effort content. The challenge is not simply whether AI was used. The challenge is understanding when AI use changes what the audience is actually receiving. Alberto shares his practical “Substance Test” framework for AI disclosure. The central idea is simple: if AI created the core performance, information, expertise, or experience that brought the audience to the content, creators should disclose it. But using AI as a supporting production tool does not necessarily mean the entire episode should be labeled as AI-generated. Rob and Alberto explore the difficult gray areas: AI-translated episodes, cloned voices reading human-written scripts, AI-written scripts read by humans, platform auto-labeling, watermarking, creator consent, programmatic advertising, AI search, and the future value of human-made media. They also discuss why disclosure should not be a punishment or a stigma. Transparency can give audiences more context, help platforms manage risk, and allow creators to use AI responsibly without pretending that every use of AI is deceptive or low quality. The bigger question is whether creators can use AI to make better work while still protecting the human trust, judgment, originality, and relationships that make media meaningful. Guest: Alberto Betella: Co-Founder, RSS.com; creator of Should I Disclose AI? Host: Rob Greenlee, 2017 Podcast Hall of Fame inductee, New Media Show host, and Chairperson of the Podcast Hall of Fame AI Use Note: This episode includes an AI-assisted opening visual and the show notes based on the transcript. The conversation, editorial direction, and analysis are human-led. Rough Chapter Break Topics: 00:00 Should creators disclose their use of AI? 03:00 Introducing Should I Disclose AI? 06:00 Human imperfection, authenticity, and audience trust 10:00 The difference between AI tools and AI-created substance 15:00 AI translation, cloned voices, and disclosure nuance 22:00 Detection, watermarking, and platform AI labels 26:00 YouTube auto-labeling and the economics of AI content 31:00 Will “human-made” become a premium signal? 33:00 AI-assisted post-production and human creative direction 38:00 Video-first, audio-first, and platform-native content 43:00 Voice cloning, consent, and personalized advertising 47:00 Quality, creator reinvention, and the AI reset 51:00 When AI can create useful new forms of media 56:00 Disclosure without stigma or punishment 57:00 AI search, one-answer systems, and human curation 01:01:00 Prompt literacy, digital likeness, and the future of AI Guest Links: Alberto Betella RSS.com: https://rss.com/ Should I Disclose AI?: https://shouldidisclose.ai/ Alberto Betella on LinkedIn: https://www.linkedin.com/in/albertobetella Should I Disclose AI? on GitHub: https://github.com/albertobeta/shouldidisclose.ai Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com/ New Media Show: https://newmediashow.com/ New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com/ About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Personal / AI Disclosure Note: I used AI tools to help organize and edit this video, episode description, and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.The post What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670 first appeared on New Media...
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    1 時間 27 分
  • Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669

    Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669
    2026/06/26
    In episode 669 of the New Media Show, host Rob Greenlee talks with Rob Walch, VP of Podcaster Relations at Captivate and DAX. Podcast Hall of Famers Rob Walch and Rob Greenlee discuss one of the biggest pressure points facing creators today: Can human creators grow, monetize, and maintain audience trust as platforms fill with AI-generated podcasts, synthetic video, cloned voices, and automated content channels? I apologize for the rough audio in this episode. The audio was choppy in the virtual recording, and I did the best I could to improve it. The conversation begins with a bigger question: Where is the line between useful AI tools and low-effort, fully automated content that weakens trust, damages advertising ROI, and makes it harder for original creators to be discovered and rewarded? AI can help creators research, edit, translate, caption, clip, and distribute their work more efficiently. But the human perspective, real creative judgment, authentic voice, and trusted audience relationship must remain at the center of the content experience. Rob Walch shares updates on Captivate, DAX, and the evolving podcast monetization landscape before diving into the rise of mass-produced AI content and the growing use of the term “AI slop.” Rob Greenlee and Rob Walch discuss why not every use of AI belongs in the same category, why transparency and disclosure matter, and how creators can use AI responsibly without losing the human value that makes their work worth following. They also explore YouTube’s evolving AI-labeling approach, the future of human-generated content, platform responsibility, advertising risks, Apple HLS video, YouTube’s new focus on audio listening, video-versus-audio strategy, and how AI tools may help independent creators manage a rapidly expanding distribution workload. The larger takeaway is that creators do not need to choose between being human and using AI. The opportunity is to use AI as a creative and operational assistant while keeping human thinking, trust, judgment, relationships, and original perspective at the core of the work. 00:00 Welcome to New Media Show #669 01:30 Introducing Rob Walch and His New Role at Captivate 02:30 Captivate Marketplace and Creator Monetization 05:00 What DAX and Global Bring to Podcast Advertising 08:30 What Does “AI Slop” Actually Mean? 11:00 How Mass AI Content Could Hurt Ad ROI and CPMs 13:30 The Scale of AI-Generated Podcast Uploads 16:00 Why AI Use Is Not One-Size-Fits-All 18:00 Bad Human Content vs. Bad AI Content 20:00 Platform Responsibility, Spam, and Fraud 22:00 YouTube AI Labeling and Creator Disclosure 25:00 AI Watermarks, Trust, and Human-Generated Content 28:00 Will Advertisers Prefer Human-Hosted Shows? 30:00 When Creators Should Disclose AI Use 33:00 AI Tools for Research, Editing, Audio Cleanup, and Workflows 36:00 Human Creativity Still Matters 39:00 Platform Discovery, Algorithms, and Audience Signals 44:00 Audio, Video, and YouTube’s Growing Interest in Listening 49:00 Apple HLS Video and the Podcast Monetization Challenge 54:00 Video Production, Baked-In Ads, and Creator Complexity 57:00 Why New Creators Can Still Start Audio-First 01:00:00 AI-Powered Clips, Repurposing, and Distribution 01:03:00 Monetization Risks and Alternatives Beyond Advertising 01:07:00 Podcast Standards, Video Metrics, and IAB Definitions 01:11:00 The Future of Audio, Video, AI, and Trusted Human Creators 01:19:00 Closing Thoughts and Where to Find Rob Walch Guest and Host Links Guest: Rob Walch VP of Podcaster Relations, Captivate and DAX Captivate: https://Captivate.fm Global DAX: https://Global.com Podcast411: https://Podcast411.com Host: Rob Greenlee New Media Show: https://NewMediaShow.com Rob Greenlee: https://RobGreenlee.com Trust Factor Lab: https://TrustFactorLab.com Podcast Hall of Fame: https://PodcastHall.com Rob Greenlee on LinkedIn: https://linkedin.com/in/robgreenlee Rob Greenlee Booking: https://calendly.com/robgreenlee About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Personal / AI Disclosure Note: I used AI tools to help organize and edit this episode description and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.The post Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669 first appeared on New Media Show.
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    1 時間 5 分
  • Is New Media Replacing the Creator Economy? | Ollie Forsyth #668

    Is New Media Replacing the Creator Economy? | Ollie Forsyth #668
    2026/06/18
    In episode 668 of the New Media Show, host Rob Greenlee talks with Ollie Forsyth, founder of New Economies and New-Media.co, about the fast-changing meaning of “New Media” and why creator-led media is becoming one of the most important shifts in digital publishing, podcasting, video, newsletters, live streaming, and AI-powered content. The conversation begins with a bigger question: what does “New Media” mean now? For years, the term New Media has described digital media outside traditional broadcast, print, and cable. But in 2026, the meaning is changing again. New Media is becoming less about a format and more about who the audience trusts, where attention is moving, and how creators are building direct relationships through podcasts, YouTube channels, newsletters, X, Instagram, live shows, private communities, short-form clips, and emerging AI-generated formats. Ollie shares how New-Media.co started as a mapping project focused on tech newsletters, podcasts, and creator-led media brands, and quickly became a broader signal that a new category is forming. New Media is no longer just a description of online content. It is becoming a business, creator, and distribution category. Rob and Ollie explore whether podcasting is still its own category or is becoming one lane within a larger New Media ecosystem. Rob brings the long history of podcasting, RSS, video podcasting, Apple Podcasts, YouTube, Spotify, Netflix, and creator platforms into the discussion, asking whether the word “podcast” is still enough to describe what audiences now consume. A major theme in this episode is the difference between audience size and audience value. Ollie argues that creators do not always need massive audiences if they have focused, valuable, trusted communities. A show with 5,000 highly relevant listeners or viewers can be more valuable than a much larger audience that does not convert or engage. The discussion also moves into traditional media and why legacy media companies may struggle to adapt to this new creator-led environment. Ollie says the difference is not just production quality. It is the vibe, the trust, the format, and the feeling that audiences are getting access to something more direct and less institutional. Rob and Ollie also talk about how X, Instagram, YouTube, newsletters, and short-form clips are becoming the new media distribution stack. YouTube remains central for video and long-form discovery, while X and Instagram are becoming powerful platforms for attention and conversation for creators and media brands. The final part of the episode turns to AI-generated content, synthetic media, AI micro-dramas, AI-generated podcasts, disclosure, and audience trust. Rob raises the tension around the term “AI slop” and whether the podcast industry is reacting differently to bad AI content than it has historically reacted to bad human-created content. Ollie argues that AI can help create new forms of content, but it cannot replace the human element, charisma, taste, and trust that make a real show work. This episode lands on a core New Media Show idea: podcasting helped build the foundation of today’s creator-led media world, but the next era is broader, more video-driven, more AI-assisted, more platform-diverse, and more dependent on human trust than ever before. Key Topics: What “New Media” means in 2026Why creator-led media is gaining cultural and business influence New Media vs. the creator economyHow New-Media.co maps creators, newsletters, podcasts, and media brandsWhy podcasting may now be one lane inside a broader media ecosystem Audience size vs. audience valueWhy niche audiences can be more powerful than mass reachHow creators are building multi-platform distribution systemsYouTube, X, Instagram, Substack, newsletters, and short-form video The role of clips in modern media growthWhy traditional media struggles to capture the creator-led “vibe”How legacy media companies could partner with creatorsWhy “podcast” may be an audience term more than a creator identity Netflix, YouTube, Apple Podcasts, and the shifting meaning of showsAI-generated podcasts, AI micro-dramas, and synthetic contentDisclosure and transparency around AI-created mediaWhy human taste, trust, charisma, and curation still matterThe future of podcasting inside the larger New Media category Chapter Markers: 00:00 Welcome to New Media Show #668 00:30 Why New Media Is Entering a New Era 01:30 Introducing Ollie Forsyth 03:00 What New Media Means Now 04:00 How New-Media.co Started 05:30 Why the New Media Category Is Gaining Attention 06:30 Mapping the New Media Landscape 08:00 How Creators Get Discovered 10:00 Creator Economy vs. New Media 11:30 Why OpenAI and TBPN Became a Signal 13:30 Audience Value vs. Audience Size 16:30 Timely vs. Timeless Content 18:00 Why Distribution Channels Matter 20:00 Are Podcasters Becoming Creators? 21:30 AI Micro-Dramas and New Entertainment Formats 23:00 Short-Form ...
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    1 時間 8 分
  • Real-Time AI Is Changing Live Sports Media | Shalini Ananda, Ph.D. #667

    Real-Time AI Is Changing Live Sports Media | Shalini Ananda, Ph.D. #667
    2026/06/16
    In episode 667 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, Rob talks with Shalini Ananda, Ph.D., Founder and CEO of Neuron Systems, about how real-time AI is changing live sports media, fan engagement, creator workflows, and the future of interactive content. This episode starts with sports, but it becomes a broader New Media conversation about the next-generation layer of interaction between humans and AI-generated media infrastructure. Neuron Systems is building a multi-agent AI platform for live sports content, including NBA and FIFA World Cup 2026 debates, video clips, quote cards, viral social media scripts, real-time voice commentary, fan-driven questions, and multilingual interaction. Rob and Shalini discuss how custom roles given to AI agents can become part of a new interactive media experience in which fans do more than just watch or listen. They can ask questions, shape debates, co-sign takes, create clips, and interact with AI-powered sports personalities in real time. Shalini also walks through how Neuron Systems works as a creator platform. Fans can join live huddles, talk with AI agents, follow different AI personalities, participate in faction-style engagement, and use higher-level creator tools to build agents, automate content pipelines, and connect content workflows to platforms like YouTube. The conversation also explores what this means beyond sports, including podcasting, live video, audience participation, AI-generated content, labeling, guardrails, trust, and the future of human-AI collaboration. Rob frames the larger question this way: if podcasting and digital media have long wanted deeper audience interaction, is real-time AI becoming the infrastructure layer that finally makes that possible at scale? Key Topics Timestamps: 0:00 — Intro & Welcome1:04 — Meet Shalini & Neuron Systems1:59 — Vision: Real-Time Fan Engagement with AI Agents3:19 — Hybrid Human + AI Experience4:10 — Personalization & Cross-Language Connection7:12 — Specialized Agents & LoRA Fine-Tuning10:03 — The Human’s Role in an AI World11:28 — AI Doomsday vs. Reality16:21 — Platform Walkthrough: Huddles & Live Agents19:48 — Subscription Tiers & Faction HQ23:30 — Creating Your Own Agents & Sentiment Engine26:01 — Factions, Followers & Fan Communities28:50 — Evolution of Podcasting into AI Conversations31:16 — Guardrails, Hallucinations & AI Labeling32:38 — AI Slop vs. Human Slop37:15 — Spinning Up Shows Every Hour41:16 — Leagues, Broadcasters & Generational Shift45:59 — Shalini’s Background & Path to Neuron47:25 — What’s Next: Beyond Sports52:00 — Simplifying the Platform & Final Thoughts53:17 — Outro Guest and Show Links Shalini Ananda, Ph.D., Founder and CEO of Neuron Systems Neuron Systems: https://neuronsystems.org/ Shalini Ananda LinkedIn: https://www.linkedin.com/in/shalinianandaphd Shalini Ananda on X: https://x.com/Shalini_Ananda Host Rob Greenlee and Show Links: New Media Show: https://newmediashow.com/ Rob Greenlee: https://robgreenlee.com/ Adore Network: https://adorenetwork.com/ Podcast Hall of Fame: https://podcasthall.com/ Rob Greenlee YouTube: https://youtube.com/@robgreenlee Rob Greenlee LinkedIn: https://linkedin.com/in/robgreenlee The New Media Show YouTube: https://youtube.com/@thenewmediashow About the Host/Author: Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the “New Media Show” and “Spoken Human”, Rob helps creators start, grow, monetize, and future-proof their content. He’s held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. Learn more at RobGreenlee.com and join the Trust Factor Lab Creator/Podcast Services. Personal/AI Disclosure Note: I used AI tools to help organize and edit this episode and generate show notes. I have made hand edits; the views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting and platform adoption for more than two decades, and this article reflects my own position.The post Real-Time AI Is Changing Live Sports Media | Shalini Ananda, Ph.D. #667 first appeared on New Media Show.
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