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New Media Show (Audio)

New Media Show (Audio)

著者： Rob Greenlee
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 New Media Show with Rob Greenlee formerly co-hosted by Todd Cochrane RIP discussing the new media and podcasting space with new weekly guest co-hosts.Spoken Life Media Rob Greenlee © 2025-6 マーケティング マーケティング・セールス 経済学
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  • What’s a Podcast Era Is Over – Welcome Liquid Content Era #645

    What’s a Podcast Era Is Over – Welcome Liquid Content Era #645
    2025/12/18
    This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it’s heading next. The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus. Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization. Rob introduces the concept of podcasting’s evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom, and the more recent identity-crisis phase defined by the question “What is a podcast?” Together, Rob and Cliff discuss why the industry may now be entering what’s being called the Liquid Content Era, where shows are no longer confined to a single format and content flows across feeds, platforms, and experiences. The conversation digs into the tension between creator intent and audience convenience, the role of RSS in a changing ecosystem, and the risks of letting algorithms dictate creative decisions. Cliff offers a counterbalance to the pressure many creators feel to be everywhere at once, emphasizing that audio-only podcasting can still succeed when aligned with clear goals, sustainable workflows, and meaningful audience relationships. The episode also explores production quality, evolving audio standards, video integration challenges, international podcast growth, and why podcasting remains a powerful global medium despite constant claims that it’s “over” or “dead.” This episode is both a reality check and a recalibration, encouraging creators to stop defending definitions, focus on serving audiences, and choose formats intentionally rather than reactively. Join the conversation in comments, and be part of the discussion about what podcasting really means now and what it can become next. Rob Greenlee Rob Greenlee Website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Podcast Network https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Cliff Ravenscraft https://CliffRavenscraft.com https://PodcastAnswerMan.comThe post What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 first appeared on New Media Show.
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    1 時間 14 分
  • Making a Pro Level Live or Recorded Show – New Media Show #644

    Making a Pro Level Live or Recorded Show – New Media Show #644
    2025/12/12
    In the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing long after the initial excitement fades. The episode opens with a sincere reflection on Todd’s passing and the lasting impact he had on the community, along with the intention to honor his legacy in the months ahead. From there, Rob and Mike move into the core topic: why many podcasts and live shows start strong, then stall. They unpack how a lack of clarity and consistency often shows up as drifting topics, uneven pacing, and episodes that feel improvised in a way that does not serve the listener. Their argument is simple: sustainable shows are built, not stumbled into. Structure does not mean sounding scripted or robotic. It means defining a format your audience can recognize, returning to it reliably, and creating a repeatable experience that keeps people coming back. They also talk about how modern media habits are reshaping expectations. With short form video and endless scroll everywhere, audiences decide quickly whether to stay. Rob and Mike stress the importance of a strong opening, clear positioning, and content that delivers on what the title promises. They discuss video as part of the current landscape, but keep the focus on fundamentals like audio quality, intentional production choices, and making platform decisions that do not compromise the listener experience. Mike pulls in lessons from his own shows, including what he has learned from hyperlocal and niche content, and how community relevance can drive engagement in ways that surprise creators. The conversation highlights practical ways to increase interaction, including live chat, polls, and Q and A segments, not as gimmicks, but as tools to build a real sense of participation and belonging. They also touch on workflow improvements, handling technical issues gracefully, simplifying video production, and using on screen titles and lower thirds so viewers can easily follow along. By the end, the episode becomes a clear playbook for leveling up: know what your show is trying to achieve, design a format that supports that goal, respect attention early, keep the quality bar consistent, and build community in a way that invites people in instead of pushing them away. Rob Greenlee Rob Greenlee Website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Podcast Network https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Mike Dell Blubrry Podcasting https://blubrry.com https://MikeDell.com Audio Chapters: 00:00 Introduction and Guest Introduction 01:00 Reflecting on Podcasting Changes 01:25 The Importance of Podcast Structure 03:19 Balancing Planning and Spontaneity 04:58 Engaging the Audience 08:08 Navigating Algorithms and Goals 18:54 Hyperlocal and Niche Podcasting 34:26 Live Shows and Audience Interaction 42:34 Improving Podcasting Skills 43:03 Maintaining Authenticity in Production 43:32 Handling Technical Glitches 44:33 Simplifying Video Production 44:46 Using Streaming Platforms Effectively 48:52 Importance of Lower Thirds and Titles 50:12 Editing and Post-Production Tips 56:59 Building a Community 01:01:02 Engaging with Your Audience 01:07:51 Q&A Session 01:12:46 Final Thoughts and AnnouncementsThe post Making a Pro Level Live or Recorded Show – New Media Show #644 first appeared on New Media Show.
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    1 時間 14 分
  • Rebooting the Show: Video, AI and Revenue #643

    Rebooting the Show: Video, AI and Revenue #643
    2025/12/04

    In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn.

    After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd’s legacy, and where the podcasting industry is really headed in 2025 and beyond.

    Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year’s inductee class reflects both the early pioneers and today’s global voices.

    They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level.

    The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes.

    From YouTube and Spotify’s “top podcast” charts to Apple’s long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such.

    They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media.

    Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful.

    Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show’s roots while leaning hard into the realities of today’s business of podcasting.

    Rob Greenlee

    Rob Greenlee website
    https://RobGreenlee.com
    New Media Show for Audio and Video RSS feeds
    https://NewMediaShow.com
    Adore Creator Network and shows hub
    https://AdoreNetwork.com
    Adore Creator Community on Skool
    https://Skool.com/AdoreNetwork
    Podcast Hall of Fame
    https://PodcastHall.com
    https://YouTube.com/@OfficialPodcastHallofFame
    The Pro Creator Playbook with Rob Greenlee
    Audio podcast
    https://www.adorenetwork.com/show/live-podcast-tips-audio/
    Video show
    https://www.adorenetwork.com/show/live-podcast-tips-video/
    Spoken Life Show
    https://www.adorenetwork.com/show/spoken-life-show/
    Spoken Human show on YouTube
    https://YouTube.com/@spokenhuman
    Rob Greenlee YouTube channel
    https://YouTube.com/@RobGreenlee

    Rob Walch

    Libsyn podcast hosting and network
    https://libsyn.com
    Podcast411 with Rob Walch
    https://podcast411.com

    #NewMediaShow,#Podcasting,#Podcasters,#RobGreenlee,#RobWalch,#YouTubePodcasts,#SpotifyPodcasts,#PodcastHallOfFame,#AIForCreators,#CreatorEconomy

    The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show.
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    1 時間 4 分
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