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New Media Show (Audio)

New Media Show (Audio)

著者： Rob Greenlee
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New Media Show with Rob Greenlee formerly co-hosted by Todd Cochrane RIP discussing the new media and podcasting space with new weekly guest co-hosts.Trust Factor Lab Rob Greenlee © 2026-27 マーケティング マーケティング・セールス 経済学
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  • Don’t Just Make Videos: Build a Creator Media Company | Roberto Blake #687

    Don’t Just Make Videos: Build a Creator Media Company | Roberto Blake #687
    2026/09/14
    Getting views, streams, and downloads is not the same as building a business. Subscribers aren’t automatically customers, and a successful YouTube channel doesn’t necessarily mean you have built something sustainable. In New Media Show #687, Podcast Hall of Famer Rob Greenlee talks with Creator, Educator, Author, and Entrepreneur Roberto Blake, founder of Awesome Creator Academy, about what comes after becoming a content creator and why more creators need to think of themselves as independent media companies rather than defining themselves by one format or platform. Roberto argues that being a podcaster, YouTuber, streamer, or blogger is increasingly just a distribution choice. The bigger issue is the value you create, the audience relationship you build, and what you actually own. We get into the shift from audio-first thinking to broader creator media, why professionalism is more about preparation and performance than polished production, and how AI is changing the economics of being a creator. Roberto sees some of the strongest uses of AI in the operational work around content, including research, data analysis, transcription, organization, editing workflows, and other tasks that can free creators to spend more time on judgment, ideas, and relationships. A major part of the conversation is about turning attention into a real business. Roberto describes his framework as “reach, reputation, revenue,” or in a business context, “traffic, trust, transaction.” Getting attention is only the beginning. The real value comes from earning trust and then creating products, services, memberships, intellectual property, or other business models around that relationship. We also talk about what creators should own. That includes their brand, intellectual property, expertise, direct audience relationships, and the parts of the business that can survive changes at YouTube, Spotify, Apple, or any other platform. Roberto breaks creator businesses into three broad paths: entertainer, lifestyle brand, and thought leader, with different revenue and growth opportunities for each. The conversation goes much deeper into AI, human creativity, likeness rights, AI labeling, and synthetic AI media. Why Roberto believes the bigger risk isn’t simply AI-generated entertainment, but the potential misuse of synthetic media by institutions or people trying to manipulate audiences. The larger point is simple: Creators should stop thinking only about the next piece of content and start thinking about what they are building around it. Key Topics: – Moving from content creator to independent media company – Why podcasting, YouTube, and streaming are becoming distribution choices – Audio-first versus audio-only thinking – Professionalism versus production polish – Using AI for creator operations, research, editing, and workflow – Reach, reputation, and revenue – Traffic, trust, and transaction – Building direct audience relationships – Owning your brand, expertise, and intellectual property – Entertainer, lifestyle brand, and thought-leader business models – Building revenue beyond platform advertising – Why taste and personality may become more important as AI lowers the skill barrier – Human authenticity and real-world connection – AI likeness, voice cloning, and long-term IP value – AI labeling and the risks of treating every use of AI the same way – Awesome Creator Academy and Roberto’s approach to creator growth Guest: Roberto Blake Creator, entrepreneur, educator, and founder of Awesome Creator Academy Roberto Blake https://robertoblake.com Awesome Creator Academy https://www.awesomecreatoracademy.com YouTube https://www.youtube.com/@robertoblake Host: Rob Greenlee New Media Show on YouTube https://youtube.com/@TheNewMediaShowRob Greenlee https://robgreenlee.comRob Greenlee on LinkedIn https://www.linkedin.com/in/robgreenleePodcast Hall of Fame https://podcasthall.comNew Media Show https://NewMediaShow.comAdore Network Audio https://www.adorenetwork.com/show/new-media-show-audio/Adore Network Video https://www.adorenetwork.com/show/new-media-show-video/Apple Podcasts Audio https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649Apple Podcasts Video https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647 AI Disclosure AI tools helped organize and edit this episode and create the above show notes from the completed Episode #687 transcript. The conversation, perspectives, editorial direction, and final editing were performed, and responsibility for the episode remains human-led. The New Media Show is human-hosted.The post Don’t Just Make Videos: Build a Creator Media Company | Roberto Blake #687 first appeared on New Media Show.
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    1 時間 42 分
  • Hidden Revenue: What Media Publishers Are Leaving Behind | Sean Howard, Flightpath #686

    Hidden Revenue: What Media Publishers Are Leaving Behind | Sean Howard, Flightpath #686
    2026/09/10
    Podcast media creator publishers may already have more revenue opportunity than they realize. The challenge is not always finding more listeners. It can be understanding what inventory is actually available to sell, what to sell, whether campaigns will deliver, and where revenue is being lost. In this episode #686 of the New Media Show, Rob Greenlee talks with Sean Howard, CEO and co-founder of Flightpath.fm, about the growing complexity behind new media podcast advertising and why better forecasting, campaign management, publisher data, and revenue optimization are becoming more important. Sean explains how Flightpath grew out of a problem he experienced from both sides of the business. As an ad buyer, he found that publishers often did not know how much inventory they really had available. As a publisher, he saw the same problem from the other side: uncertainty about whether sold campaigns would actually deliver. Flightpath was built to bring those pieces together through traffic management, prediction, pacing, and cross-platform revenue visibility. The conversation also gets into dynamic ad insertion and the value of the podcast back catalog. Sean argues that publishers relying too heavily on baked-in ads may be leaving significant revenue on the table because listeners keep consuming older episodes long after release. Rob and Sean also discuss a larger issue facing content creator publishers today: platform dependence. As podcast companies expand across multiple hosting platforms, YouTube, Spotify, video, HLS, and other distribution systems, publishers need better access to their own data and a clearer understanding of the business risk that comes with relying too heavily on any one platform. The bigger question is whether the next stage of media and podcast revenue growth may come not only from finding more audience, but from better understanding and monetizing the audience publishers already have. Discussion Highlights – Hidden revenue in existing podcast inventory – Why forecasting and campaign delivery remain difficult – Dynamic ad insertion and back-catalog monetization – Frequency capping, pacing, and ad performance – Publisher ownership and access to data – Platform risk and using multiple hosting platforms – YouTube, Spotify, HLS, and video monetization – AI and revenue optimization – Flightpath’s role as a publisher intelligence and traffic management layer – Why better data can help sales and operations make better decisions Key Topic Timestamps: 00:00 Hidden revenue opportunities publishers may already have 01:00 Sean Howard and what Flightpath does 03:00 Why Flightpath was built around forecasting and campaign delivery 05:00 Fragmented platforms and the growing complexity of monetization 07:30 HLS, open standards, and the return of video podcasting 11:00 Audio and video advertising collide 12:30 Using publisher data to identify campaign and platform problems 15:00 Why publishers need access to their own data 17:00 Dynamic ad insertion and the untapped value of the back catalog 19:00 Spotify, YouTube, and changing control over ad inventory 21:00 Choosing a hosting platform is becoming a business risk decision 23:00 Why publishers may need to work across multiple platforms 26:00 Measuring hosting platform performance and revenue impact 27:30 Publisher autonomy and Flightpath’s platform strategy review 31:00 Forecasting, pacing, and Flightpath’s Revenue Optimizer 35:30 Where AI fits into forecasting and sales recommendations 38:00 Podcast platforms evolving into intelligence and decision systems 39:00 Using publisher data with AI and LLMs 43:00 Advertising, subscriptions, Spotify, and YouTube 44:00 Apple video, Spotify, and the HLS opportunity 46:00 Podcasting becomes a more professional media business 48:00 Why publishers need an independent intelligence layer 50:00 Who Flightpath is built for 53:00 Flightpath onboarding and supported platform integrations 55:00 Closing thoughts and where to learn more Guest Sean Howard CEO and Co-Founder, Flightpath https://flightpath.fm https://www.linkedin.com/in/seanhoward Host Rob Greenlee Rob Greenlee Website: https://RobGreenlee.com Listen and Watch New Media Show https://NewMediaShow.comAdore Network Audio https://www.adorenetwork.com/show/new-media-show-audio/Adore Network Video https://www.adorenetwork.com/show/new-media-show-video/Apple Podcasts Audio https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649Apple Podcasts Video https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647 AI Disclosure AI tools helped organize and edit this episode and create the above show notes from the completed Episode #686 transcript. The conversation, perspectives, editorial direction, and final editing were performed, and responsibility for the episode remains human-led. The New Media Show is human-hosted.The post Hidden Revenue: What Media Publishers Are Leaving Behind | Sean Howard, Flightpath #686 ...
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    55 分
  • Human Audience Growth in the AI Era | Alex Sanfilippo #685

    Human Audience Growth in the AI Era | Alex Sanfilippo #685
    2026/09/02
    As AI makes it easier to create more content, human relationships may become more valuable, not less. In Episode #685 of the New Media Show, host and Podcast Hall of Famer Rob Greenlee talks with Alex Sanfilippo, founder of PodMatch and host of Podcasting Made Simple, about why relationships between hosts, guests, audiences, collaborators, and communities are becoming an increasingly important part of podcast growth. The conversation explores podcast guesting, better host-guest matching, AI-assisted workflows, audio and video podcasting, RSS and HLS, creator-owned communities, and why direct audience relationships matter as large platforms gain more control over discovery and monetization. Human Connection Wins Alex built PodMatch around a simple problem: podcast hosts could find guests, but finding the “right guest” and managing all the administrative work surrounding an interview took an enormous amount of time. The goal is to automate the work around the conversation without automating the human connection itself. Rob and Alex discuss why great podcast conversations create relationships that can continue long after an episode is published. Better Guests, Better Conversations A strong podcast guest should arrive ready to lead with value, not simply promote a book, company, or product. Rob and Alex discuss why: – Every interview should feel different – Guests should bring something new to each conversation – Hosts need to listen rather than simply read questions – Generic AI-generated pitches are easy to recognize – Guest and show alignment matters more than volume – Meaningful conversations are more likely to be shared Alex also explains how PodMatch is using AI to improve host-guest alignment while reducing research and administrative work. Audio, Video and the Changing Podcast The conversation expands into the growing convergence between podcasting and YouTube. Alex remains audio and RSS-focused but believes podcasting and YouTube are increasingly influencing each other. Podcasting brings depth and long-form conversation while YouTube brings visual discovery and engagement. Rob and Alex also discuss the HLS video format, alternative enclosures, separate audio and video feeds, and why the current publishing ecosystem can still feel unnecessarily complicated for creators. Build Relationships You Own As major platforms change algorithms, monetization rules, and distribution policies, creators have another reason to develop direct relationships with their audiences. Newsletters, private communities, memberships, events, collaborations, and other owned audience pathways can turn large platforms into discovery and recruiting channels rather than the entire creator business. Alex sees this community layer becoming an increasingly important part of PodMatch. Discussion Highlights – Why human connection becomes more valuable as content expands – How PodMatch matches podcast hosts and guests – Solo, co-hosted, and interview podcast formats – Podcasting versus YouTube content strategies – RSS, HLS, audio and video podcast distribution – What defines a podcast in 2026? – Why guests should lead with value – Creating unique conversations instead of repeating talking points – Why generic AI podcast pitches fail – Using AI to improve guest-host alignment – Podcast collaborations, review swaps, and podrolls – Building creator-owned communities – Turning platforms into audience acquisition channels – Why trusted relationships may be the creator’s strongest long-term asset Chapter Markers 00:00 When content becomes unlimited, human connection becomes scarce 01:45 Introducing Alex Sanfilippo and PodMatch 03:25 Why podcast conversations matter 07:10 Guests, co-hosts, and solo podcast formats 13:05 Podcasting meets YouTube 17:00 Finding the platform where your audience lives 20:25 Audio, video, RSS, and HLS complexity 27:25 What is a podcast now? 30:05 Why podcast guests need to lead with value 33:00 Every interview should be different 35:20 Listening creates better conversations 38:15 Why unique interviews get shared 41:15 The problem with AI-generated podcast pitches 44:20 Finding real guest-show alignment 48:45 Why Alex has become more selective about guesting 50:40 Using AI for PodMatch alignment 54:35 Podcast collaborations, reviews, and podrolls 57:15 Podcast relationships become communities 58:45 Building audiences beyond rented platforms 01:03:00 Creating relationships with your true fans 01:05:15 Community and the future of PodMatch 01:06:20 Where to connect with Alex 01:07:00 Closing thoughts About Alex Sanfilippo Alex Sanfilippo is the founder of PodMatch, a platform that connects podcast hosts and guests while streamlining the administrative work around podcast interviews. He also hosts Podcasting Made Simple, where he helps independent podcast hosts and guests grow their influence, audiences, and businesses. Guest Links PodMatch https://...
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    1 時間 3 分
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