『New Media Show (Audio)』のカバーアート

New Media Show (Audio)

New Media Show (Audio)

著者： Rob Greenlee
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New Media Show with Rob Greenlee formerly co-hosted by Todd Cochrane RIP discussing the new media and podcasting space with new weekly guest co-hosts.Spoken Life Media Rob Greenlee © 2025-6 マーケティング マーケティング・セールス 経済学
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  • Video-First Podcasting Has Arrived | Rox Codes, Flightcast #674

    Video-First Podcasting Has Arrived | Rox Codes, Flightcast #674
    2026/07/15
    In Episode 674 of the New Media Show, Podcast Hall of Fame Host Rob Greenlee welcomes Rox Codes, CEO and co-founder of Flightcast.com. For a deep conversation about video-first podcasting, YouTube growth, AI-powered analytics, creator tools, and where podcast publishing is heading next. Rox Codes has spent years building tools for creators, including YouTube optimization, thumbnail and title creation, A/B testing, and creator growth systems. Flightcast was co-founded with Steven Bartlett of The Diary of a CEO. Rox is building a platform centered on a core shift in the market: serious shows are no longer just audio-first with a bonus video version. Many of the fastest-moving creators now think about YouTube first, then audio, clips, Spotify, Apple Podcasts, newsletters, social platforms, and every other surface where the audience may discover the show. Has video-first podcasting fully arrived, and is it now equal to audio, or is it becoming even more important for growth? Rox explains that Flightcast came from a very different starting point than traditional podcast hosting. Instead of beginning with RSS, downloads, and audio workflow, the platform was built from a YouTube creator mindset. YouTube has long been the clearest growth platform for creators because it combines publishing, discovery, audience development, monetization, and measurable performance into a single system. Podcasting, by contrast, has often separated those pieces across hosting platforms, apps, ad systems, analytics dashboards, and RSS-based distribution. The episode explores why this matters now. A modern show can become a long-form YouTube episode, an audio podcast, Spotify video, Apple video, short-form clips, newsletter content, social posts, community discussion, and brand inventory. Rox describes podcasts as a powerful format because a single strong two-hour conversation can yield many different media assets across multiple platforms. That creates opportunity, but it also creates complexity. They discuss Apple’s HLS video support, Spotify video, YouTube, RSS, 4K video, thumbnails in feeds, Netflix, Roku, FAST channels, Prime Video, and the growing need for creators to publish into more places without needing to understand every technical layer underneath. Rox argues that creators should not have to care about acronyms like HLS, VAST, RSS, or 301 redirects unless the technology directly affects their business. The software should handle the complexity so creators can focus on the show, the audience, and the growth strategy. A major theme of the episode is that video success is not just about uploading an MP4 file. Rox makes a strong case that the real shift is in mindset. On YouTube, titles, thumbnails, intros, pacing, retention, curiosity gaps, promise, progress, payoff, packaging, and audience behavior all matter. Podcasting has historically treated episode art and titles as secondary. YouTube treats them as the front door to the content. Rob and Rox spend significant time on thumbnails and titles, including why creators need to understand the psychology behind a click without reducing the work to empty clickbait. Rox explains that a thumbnail should create a question the viewer wants answered, while the episode itself must deliver enough value to earn attention and retention. The best creators do not copy blindly. They study what works, understand why it works, and apply that structure in their own voice, to their audience, and through their creative point of view. The conversation also moves into AI. Rox does not describe Flightcast as an AI-first platform, but AI is an important layer inside the system. He sees major value in AI analytics, back-catalog analysis, clip testing, title suggestions, descriptions, chapters, transcripts, and pattern recognition. His larger ambition is to bake more of the YouTube strategist and producer mindset directly into the software so creators can see what is working, what is not working, and where new growth opportunities may exist. Rob and Rox also discuss monetization. As video moves deeper into podcast platforms, host-read ads, dynamic ad insertion, video ad formats, brand partnerships, affiliate models, and creator-controlled advertising may begin to converge. Rox explains Flightcast’s ability to support programmatic, dynamic sponsorships and bring-your-own-programmatic monetization, while keeping the platform focused on growth and creator support rather than solely on ad sales. The episode closes with a look at the future of podcast hosting itself. Rox argues that basic hosting has become a commodity. The next layer is growth, analytics, experimentation, distribution, monetization support, and creator intelligence. In a world where AI can make software easier to build and copy, the real advantage may come from insight, speed, taste, data interpretation, and the ability to help serious creators make better decisions faster. For creators, publishers, networks, and...
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    1 時間 28 分
  • Podcasting Beyond the Download | Casey Adams, Listener.com #673

    Podcasting Beyond the Download | Casey Adams, Listener.com #673
    2026/07/12
    In Episode 673 of the New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Casey Adams, founder and CEO of Listener.com and host of The Casey Adams Show, for a timely conversation about how podcasting, video, social content, advertising, and new media measurement are rapidly converging. For more than 20 years, podcasting has relied heavily on RSS feeds, downloads, and audio-first measurement as the foundation of distribution and advertising value. That still matters, but the media environment around it has changed dramatically. Shows now are distributed across Apple Podcasts, Spotify, YouTube, social video, newsletters, clips, livestreams, and direct audience communities. Audiences may call it all a podcast, even as the industry continues to debate its technical definition. Casey brings a founder, creator, and investor perspective to the discussion. He started podcasting as a teenager, interviewing founders and entrepreneurs, and later built MediaKits.com before moving into podcast analytics with Listener.com. His current work focuses on helping modern publishers understand how a single episode performs across audio, long-form video, short-form clips, newsletters, and social platforms. Rob and Casey explore why the term “podcast” now means different things to different groups. To many longtime industry professionals, podcasting still points back to RSS-based audio distribution. To many younger listeners and viewers, it means a format: a recurring show, often conversational, often video-enabled, and consumed wherever attention already exists. The conversation centers on one of the biggest questions facing podcasting and new media right now: How do you measure the true value of a show when the audience is no longer in one place? Rob and Casey also discuss why the download can no longer carry the entire weight of podcast measurement. A single episode may now generate value through an Apple Podcasts listen, a Spotify stream, a full YouTube view, a YouTube Short, a TikTok clip, a LinkedIn post, an X post, a newsletter mention, and a brand integration that travels across all of those surfaces. Each platform counts activity differently. Each platform has its own audience behavior. That makes reporting, sponsorship value, and campaign analysis more complex. Casey explains Listener.com’s concept of episode clusters: grouping the full set of related content around one episode so publishers and advertisers can see the larger cross-platform reach and performance. Instead of treating the audio file as the entire campaign, an episode cluster recognizes that one conversation can become long-form video, social clips, newsletter content, and multiple ad touchpoints. We also discuss the rising influence of creator-led media companies. Examples like TBPN, Jomboy Media, Substack’s media activity, and venture-backed new media brands show how independent shows and creator-driven networks are increasingly competing with legacy media for attention, trust, and advertiser value. The conversation explores why companies, CEOs, investors, and major brands now seek to control their own narrative through podcasts, owned shows, and trusted media relationships. We also examine the advertising side of this shift. Brands want better campaign reporting, but they also want context. A host-read placement, a social clip, a full video episode, and a newsletter mention should not all be treated the same. Modern publishers need tools that let them demonstrate the full value of their media ecosystem without flattening every metric into a single misleading number. Meaning for creators. Being a podcaster may no longer fully describe the work involved. Modern show builders are becoming media operators. They need to understand production, audience behavior, platform distribution, brand positioning, analytics, content packaging, and trust. The technical meaning of podcasting still matters, but the audience meaning matters just as much now. For creators, networks, agencies, and brands, Episode 673 offers a clear look at the next stage of podcasting: a media business built around trusted shows, distributed everywhere, measured more intelligently, and no longer limited to downloads. Topics Covered in This Episode: 00:33 Why podcast measurement is changing 01:00 Moving beyond the download 01:44 RSS, streaming, and modern distribution challenges 02:42 Introducing Casey Adams of Listener.com 03:37 Casey Adams joins the show 04:17 What Listener.com is trying to solve 05:00 AI-powered analytics for modern podcast publishers 05:41 Casey’s podcasting origin story 06:30 Interviewing Larry King and learning from media legends 07:18 Larry King’s warning about rejecting new media trends 08:04 From MediaKits.com to Listener.com 09:15 Rob’s early podcasting and radio background 10:04 Why the industry struggles with change 11:00 Does Casey still consider himself a podcaster? 12:00 Podcasts as a format, not just a ...
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    1 時間 24 分
  • The Future of Media | Leo Laporte, TWiT.tv #672

    The Future of Media | Leo Laporte, TWiT.tv #672
    2026/07/08
    In Episode 672 of the New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Leo Laporte, founder and owner of the TWiT Podcast Network, longtime technology broadcaster, and 2015 Podcast Hall of Famer. He launched TWiT in 2005 and built one of the earliest independent technology media networks around a simple idea: make strong shows, distribute them everywhere the audience wants to watch or listen, and build a real relationship with the people who return every week. Leo has spent decades at the center of the shift from broadcast radio and cable television into online shows, podcasts, livestreams, video, and creator-led media. This conversation looks at where that model is heading now. The word “podcast” helped define an era of downloadable audio, RSS feeds, and iPods. Today, audiences find shows through YouTube, Apple Podcasts, Spotify, Netflix, social platforms, livestreams, clips, newsletters, and communities. Most viewers or listeners do not care how a show is technically delivered. They care whether it is easy to find, worth their attention, and made by people they trust. Rob and Leo discuss why the technical barrier to starting a show has fallen so far, while the challenge of creating meaningful content has never gone away. Anyone can publish. Building a show that earns repeat attention takes perspective, consistency, subject knowledge, and a genuine relationship with an audience. Leo reflects on TWiT’s early video strategy, its experiments with live 24/7 programming, and the importance of creating a sense of place around a media brand. Video can deepen audience connection, while audio remains one of the most personal forms of media because it travels with listeners through daily life. The discussion also explores the growing complexity of distribution and measurement. Audio and video are increasingly becoming one media experience, yet advertisers still face fragmented metrics across RSS, YouTube, streaming platforms, and social video. Rob and Leo talk about Apple HLS video, the gap between download metrics and actual consumption, the limitations of existing IAB measurement standards, and why advertiser confidence still often comes down to audience fit and trusted host-read relationships. A strong audience relationship has more long-term value than a number on a dashboard that may not fully reflect who watched, listened, responded, or bought. Leo also shares his view that AI is a major structural technology transition. TWiT has expanded its coverage through Intelligent Machines, looking at AI, robotics, and the impact these tools will have on work, media, and daily life. AI can help creators research, edit, generate visuals, improve production workflows, translate content, and extend the usefulness of existing media. It can also generate massive volumes of generic content, clone voices, and make it harder for audiences to know what is real. Rob and Leo discuss whether clearly identified and certified human-led media may become more valuable as synthetic content becomes harder to distinguish from authentic work. They agree that human perspective, lived experience, spontaneity, and community will continue to matter deeply in a media environment crowded with automated output. The episode closes with a look at the next generation of media habits. Leo points to the rise of short-form scrolling, social video, and new creator business models, while also making the case for long-form conversations and communities that bring people together instead of pushing them further apart. For creators and media companies, the path forward is still clear: build work that people value, meet the audience where they are, stay flexible as platforms change, and create relationships strong enough to survive the next technology shift. Topic Chapter Time Stamp Markers: 00:00 — Welcome to The New Media Show Episode 672 Rob Greenlee introduces Leo Laporte and sets up the episode around online new media, podcasting, video, AI, and where media is heading next. 02:15 — Leo Laporte Joins the Conversation Leo reflects on how long he and Rob have been part of the early era of podcasting and online media. 02:45 — Is It Still New Media? Rob and Leo discuss whether “new media” still works as a term, and why podcasting may now be part of a much larger media category. 03:30 — Why Leo Wanted to Call Podcasts “Netcasts” Leo explains why he resisted the term “podcast” early on and why he still thinks creators are really making shows. 04:35 — Podcasting Beyond the Download The conversation moves into YouTube, Netflix, Spotify, RSS, streaming, and why the audience cares more about access than the delivery format. 05:25 — Be Everywhere the Audience Wants You Leo explains one of TWiT’s core decisions: distribute content wherever listeners and viewers want to consume it. 06:10 — Discovery Is the New Challenge Podcasting is easier to access than ever, but harder to discover because ...
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    1 時間
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