『New Books in Business, Management, and Marketing』のカバーアート

New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

著者： New Books Network
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetworkNew Books Network マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • Are Libraries the Hidden Book Market? with Erin Cox of Words & Money

    Are Libraries the Hidden Book Market? with Erin Cox of Words & Money
    2026/04/29
    What if the most powerful tool in your book marketing strategy isn't social media — it's your local library? In the debut episode of The Publishing Playbook, host Sarah Russo of Page One Media sits down with publishing veteran Erin Cox to unpack one of the industry's most overlooked opportunities: libraries. With a career spanning publicity at Scribner and HarperCollins, agenting, and her current role as publisher of Publishing Perspectives and co-founder of Words and Money, Erin brings rare, 360-degree expertise to the conversation. Together, Sarah and Erin break down how libraries actually buy books, why they're a powerful (and underutilized) marketing channel for authors, and the misconceptions that are costing publishers real money. Whether you're a debut author, a seasoned writer, or publishing-curious, this episode will change how you think about getting your book into readers' hands. Words & Money: https://www.wordsandmoney.com/ Publishing Perspectives: https://publishingperspectives.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Mary Lisa Gavenas, "Selling Opportunity: The Story of Mary Kay" (Penguin, 2026)

    Mary Lisa Gavenas, "Selling Opportunity: The Story of Mary Kay" (Penguin, 2026)
    2026/04/28
    As detailed in Selling Opportunity: The Story of Mary Kay (Penguin, 2026) by Mary Lisa Gavenas, as the only woman in Forbes’ Greatest Business Stories of All Time and the first woman to chair a company on the New York Stock Exchange, Mary Kay Ash has a life story that reads like a Barbara Taylor Bradford novel. Growing up in Depression-era Texas, Mary Kathlyn Wagner is a dutiful daughter and diligent student with ambition aplenty and no place to use it. Married at sixteen, she is a grandmother at thirty-four. When she is not cooking or cleaning or taking care of the kids, she peddles cleaning products to other housewives. The work has no salary and no security but she sticks with it, sure that direct selling will make her dreams come true. In 1963, after she has been divorced three times and widowed twice, she sets up her own company, selling second chance and self-invention for the price of a skin care showcase. Soon millions know her as the little lady in the big wig who gives away pink Cadillacs. From its unpromising start in a 500-square-foot Dallas storefront, Mary Kay Inc. grows into a global phenomenon with 3.5 million reps in over 35 countries. She becomes the most famous saleswoman in the world. Maybe the most famous ever. Based on fifteen years of research, Selling Opportunity gives us a page-turning rags-to-riches story set against the background of direct selling in all its overstated, over-the-top glory. Here, for the first time, is the definitive history of a peculiarly American industry and a mid-century mindset that ennobled extreme self-reliance, sticking to your guns, and blind faith in the American dream. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 4 分
  • William R. Brody, "Uncommon Sense: Rethinking Ordinary Problems in Extraordinary Ways" (Johns Hopkins UP, 2026)

    William R. Brody, "Uncommon Sense: Rethinking Ordinary Problems in Extraordinary Ways" (Johns Hopkins UP, 2026)
    2026/04/28
    Today I’m speaking with William R. Brody about his book, Uncommon Sense: Rethinking Ordinary Problems in Extraordinary Ways (Johns Hopkins University Press, 2026). Bill is an interventional radiologist who served as the President of Johns Hopkins University, from 1996 to 2009, and President of the Salk Institute from 2009 to 2015. When he became president of Johns Hopkins University, Bill set out to teach a course to juniors and seniors that would serve as a crash course for dealing with the messy realities of life. Through stories and anecdotes, Bill explores a variety of important concepts that regularly manifest in all aspects of life: from survivorship bias to why career-planning doesn’t often go as planned. Uncommon Sense is one of those books that one can only write after a lifetime of learning, teaching, and doing. Caleb Zakarin is the CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 分
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