Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision.

People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?

Panel of Speakers:

• Erin Rigby, Senior Public Affairs Officer, Queensland Police Service https://www.linkedin.com/in/erinrigby/
• Lisa Summer-Hayes, Head of Marketing & Audience Development, Queensland Ballet https://www.linkedin.com/in/lisasummerhayes/
• Anthea Gaffney, General Manager, UnLtd https://www.linkedin.com/in/anthea-gaffney-42156936/
• Megan Henderson, Global Operations Marketing Leader, Flight Centre https://www.linkedin.com/in/megan-henderson-73bb99127/

Panel Facilitator: Rob Hudson, Chief Digital Officer, Auto & General https://www.linkedin.com/in/hudsonrob/

EPISODE NOTES:

In this panel you will hear:

• how to identify & create experiences that go beyond your product
  
  - Understanding trust. Why should you build trust from the first click?
  
  - Re-framing your audience engagement to elicit long-term loyalty
  
  - What emerging technologies will enable you to deliver more to your community?
  
  - Humanising automation for personalisation

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events and Something Digital These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn
to get new episodes as they become available.

It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics.

Panel of Speakers:

• Jarrod Price, Head of Brand & Product Marketing, RACQ https://www.linkedin.com/in/jarrodprice/ 
• Ashton Tuckerman, Chief Marketing Officer (CMO), Gathar https://www.linkedin.com/in/ashtontuckerman/
• Jessica Dorey, Content Strategist, simPRO https://www.linkedin.com/in/jessica-dorey-b22881b1/
• Lily Woodhouse, Content & Marketing Strategist, Deloitte Digital  https://www.linkedin.com/in/lilywoodhouse/

Panel Facilitator: Kurt Sanders, The Content Division https://www.linkedin.com/in/kurtsanders1/   | Twitter  @sanderlands @thecontentdiv

In this panel you will hear:

• Case studies form brands that fearlessly focus their content effectively
• What changes you need to make to how you create and use content
• What data and privacy considerations you need to be across for your business

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available. 

Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers to continually build their loyalty. We know this increases customer lifetime value, satisfaction and profitability, but with limited resources, how can we reorganise our businesses to build customer centric cultures, strategies and ways of working.

Panel of Speakers:

• Kirsty Robinson, Head of Experience, VMLY&R LinkedIn
• Tracy Whitelaw, Chief Digital Officer, LGAQ LinkedIn
• Emma Egerton, Customer Strategy Lead, The Lumery LinkedIn

Panel Facilitator: James Gauci, Digital Director, PPQ LinkedIn | Twitter: @jamesgauci

We’ll discuss:

• How customer centricity measurably impacts profitability
• Case studies of successful customer-centric organisations and projects
• Why the traditional models for determining the value of customers are flawed
• How to develop a customer-centric strategy
• How to foster a culture that sustains customer centricity
• How to use customer lifetime value (CLV) and other customer-centric metrics to make smarter decisions
• The building blocks of customer centricity: the people, processes and technology you need in place to ensure success
• How to leverage your existing technology and data for more customer-centric outcomes
• How customer centricity aligns with consumer data rights and corporate social responsibility