Nebraska Travel Counselors Say Goodbye | Omaha News
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Nebraska Travel Counselors Say Goodbye | Omaha News
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Nebraska’s beloved travel counselor program is shutting down on September 14 after 50 years of connecting travelers with the heart of the state — but not without a legacy of warmth, local pride, and unforgettable roadside moments. Facing budget cuts from an unexpected tax refund payout, Governor Jim Pillen ordered spending reductions, leading to this end. These counselors — many retired locals who saw themselves as “Nebraska cheerleaders” — built personal connections that encouraged visitors to explore deeper. Now, Visit Nebraska pivots to digital tools like QR codes and websites, adapting to modern travelers who research on phones. Though the human touch fades, their passion lives on, and hopes remain that another group might revive the spirit of these roadside ambassadors.
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