• 0:35 - The latest on the Protect College Sports Act
• 1:35 - The realignment provision
• 6:10 - Downsides to collective media rights pooling
• 8:45 - Should be focusing on NIL?
• 14:10 - Key Takeaways
• 15:20 - Predictions

Eddie Lewis - two-time World Cup player for the U.S. and founder of TOCA Soccer - on the two eureka moments that led to the creation of TOCA Social.

TOCA supports training for high-level athletes but also a fun soccer experience for the casual fan.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=8e379d9055c0772740f5bb58db0f35c8

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

For this year's brands-only workshop at SBJ BIS - Navigate's custom insights team conducted a robust study of sports fans and where they perceive friction points in the fan experience. Ally Corbin presented the findings along with Navigate's recommendations for brands looking to build relevance and affinity through sponsorship.

She joins AJ Maestas to discuss her presentation and other key learnings from the workshop.

We've created an interactive dashboard based on the study's data. You can filter by question or demographics, or use the AI-feature to chat directly with the data. You can view the dashboard, here: https://navigate-fan-friction-research.manus.space/

Timestamps:

• 0:30 - Navigate's Workshop at the SBJ Brand Innovation Summit
• 2:55 - Friction points in fandom
• 5:55 - Strategies for brands - relevance over impressions
• 9:15 - Session #2 - The Rising Cost of Sponsorship
• 12:40 - Tracking & attributing sponsorship
• 17:10 - Sponsorship growth rates
• 19:35 - Takeaway points from Ally's presentation

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

"Our primary brand value, the thing that people choose us for...is about fun and entertainment."

Radhika Duggal – CMO of Major League Soccer – on how MLS used consumer research, stakeholder feedback, and competitive analysis to define its brand.

She explains why creating a fun, inclusive experience is at the heart of the league's identity.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=0485ea629690be3624d73b7eee3a7873

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Eddie Lewis - Two-time World Cup player for the U.S. and founder of TOCA Soccer - is changing the way that young soccer players train, while simultaneously building soccer's answer to Topgolf. He shares how he balances both objectives domestically and his plans for international expansion.

Timestamps:

1:50 - TOCA's Elevator Pitch

5:55 - TOCA Soccer vs. TOCA Social

8:15 - Youth sports

12:55 - The infrastructure of American soccer

16:50 - MLS Partnership

18:40 - International expansion

22:00 - Lessons from playing soccer

28:55 - Rapid Fire Questions

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Ryan McCarthy — Board of Visitors Member at Virginia Tech — explains the power of athletics to bring positive global exposure to a university.

Smart investments in athletics have the potential for as much as $1B in ROI, and universities like Virginia Tech are wisely making those investments for the future.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=344ead289d120de9f56f07165421bb56

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

"Most clients want to push create something completely cutting edge."

Brian Mirakian - Senior Principal at Populous - on how they work with visionary team owners to push boundaries to bring something new to the marketplace with their venue designs.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=1f6000cb7657f36e212b6428ef8f9d3b

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.