Navigating Sports Media:

Dan Porter - CEO of Overtime - runs one of the biggest content platforms for the younger generation of sports fans. Overtime doesn't compete for sports rights, but they have added 35,000 followers per day for over nine years.

They have also made two major bets: building out their own leagues for high school basketball and high school football. Dan explains how their decision to pay young athletes accelerated the implementation of NIL at the college level.

Dan talks about the importance of giving young people a platform on social media and beyond. Prior to Overtime, he was President of Teach for America, and helped create one of the most downloaded apps of all time in Draw Something. One of the Overtime athletes launched the "six-seven" phenomenon among kids and young people.

Timestamps:

• 1:15 - Dan's background
• 7:10 - Growing with the Overtime audience
• 10:55 - What could the NFL or NBA learn from Overtime?
• 13:55 - Playing for the internet, not cities
• 16:40 - Overtime Elite kickstarted NIL
• 18:55 - Content philosophy
• 22:40 - Building a platform for young people
• 25:40 - Expanding into sports beyond basketball
• 30:20 - Dan's leadership style
• 34:30 - Rapid Fire Questions

• Terre | Pasta & Natural Wine

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

AJ Maestas and Charles Rolston break down the ROI metrics behind the (seemingly) crazy trend of expensive coaching buyouts in college football. They explore the economic and political factors at play that lead to these decisions for athletic directors and university presidents.

The right coaching hire can yield an incremental $20M - $35M per year for a football program, so there's a lot to lose by keeping a losing coach on staff. However, would it make more sense to take the money you'd otherwise use for a buyout and invest it in NIL?

Drawing on Navigate's work advising ADs and presidents while these factors are being weighed, AJ and Charles dissect the economics and decision-making pressures driving this high-stakes trend.

Timestamps:

• 0:45 - The ROI of firing your coach
• 5:00 - Spend on NIL or spend on a coach?
• 8:05 - Aligning AD incentives
• 16:40 - Legislation for everything ("good luck")

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Jeb Terry - President and CEO of Cosm - explains "Shared Reality" and what their venues add to the sports fan experience.

Jeb describes Cosm as "the next best thing" to being at a live event, and gives a thorough breakdown of the business model that is in many ways similar to a traditional venue with tickets, concessions, and partnerships.

He also explains the strategy behind expansion and how they are selecting new markets both domestically and internationally.

Timestamps:

1:10 - Shared Reality

6:15 - Jeb's background as an NFL player

10:40 - Cosm partnerships

16:10 - Expansion strategy

22:45 - Key learnings

25:00 - Rapid Fire Questions

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.