『Navigating Sports Business』のカバーアート

Navigating Sports Business

Navigating Sports Business

著者： AJ Maestas
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Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories. From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Navigating Sports Business takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.Navigate 2023 All rights reserved 経済学
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  • 149. What Needs to Change in the Protect College Sports Act?

    149. What Needs to Change in the Protect College Sports Act?
    2026/07/22
    Where is the current version of the Protect College Sports Act lacking, and what needs to change?

    Amid ongoing leaks and revisions, AJ Maestas and Charles Rolston examine how the proposed legislation could shape the long-term health of college athletics and impact athletes, schools, and conferences.

    Can pooling media rights really double revenue? Navigate's analysis suggests otherwise. AJ breaks down where the projections fall short, the real ways the industry can professionalize, create stability and preserve what makes college sports special.

    Timestamps:
    • 0:35 - The latest on the Protect College Sports Act
    • 1:35 - The realignment provision
    • 6:10 - Downsides to collective media rights pooling
    • 8:45 - Should be focusing on NIL?
    • 14:10 - Key Takeaways
    • 15:20 - Predictions
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    19 分
  • Highlight: Eddie Lewis - Former USMNT Team Player & Founder of TOCA Soccer

    Highlight: Eddie Lewis - Former USMNT Team Player & Founder of TOCA Soccer
    2026/07/15

    Eddie Lewis - two-time World Cup player for the U.S. and founder of TOCA Soccer - on the two eureka moments that led to the creation of TOCA Social.

    TOCA supports training for high-level athletes but also a fun soccer experience for the casual fan.

    Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=8e379d9055c0772740f5bb58db0f35c8

    For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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    2 分
  • 148. Navigate's SBJ BIS Workshop - A Study in Fan Friction

    148. Navigate's SBJ BIS Workshop - A Study in Fan Friction
    2026/07/08

    For this year's brands-only workshop at SBJ BIS - Navigate's custom insights team conducted a robust study of sports fans and where they perceive friction points in the fan experience. Ally Corbin presented the findings along with Navigate's recommendations for brands looking to build relevance and affinity through sponsorship.

    She joins AJ Maestas to discuss her presentation and other key learnings from the workshop.

    We've created an interactive dashboard based on the study's data. You can filter by question or demographics, or use the AI-feature to chat directly with the data. You can view the dashboard, here: https://navigate-fan-friction-research.manus.space/

    Timestamps:

    • 0:30 - Navigate's Workshop at the SBJ Brand Innovation Summit
    • 2:55 - Friction points in fandom
    • 5:55 - Strategies for brands - relevance over impressions
    • 9:15 - Session #2 - The Rising Cost of Sponsorship
    • 12:40 - Tracking & attributing sponsorship
    • 17:10 - Sponsorship growth rates
    • 19:35 - Takeaway points from Ally's presentation

    For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
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    23 分
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