Welcome to Redesigning Healthcare Unfiltered. In this episode, RaeAnn Grossman sits down with Michael Priem, CEO of Modern Impact, to explore the turbulent landscape of healthcare consumerism, market contraction, and innovation in patient engagement. With firsthand stories from their time leading transformative growth at Bright Health Plan, they unpack the disruptive shifts facing health plans like Medicare Advantage shrinkage, payer service area reductions, and increasing regulatory pressures. Together, they challenge industry assumptions about member experience, population-specific care, and the essential need for creative, compliant consumer engagement. Tune in for a candid conversation about breaking silos, rethinking value-based care, and preparing for the unpredictable future of healthcare delivery.

00:00 Starting Bright with Michael

05:07 Debating marketing strategies

08:02 Healthcare's consumer focus shift

11:44 Engaging members in healthcare choices

16:12 Improving healthcare navigation and outcomes

18:48 Meeting in person changed dynamics

20:45 Challenges in Navigating Healthcare Systems

27:05 Bridging gaps in healthcare delivery

28:21 Redesigning healthcare for continuity

34:47 Challenges in healthcare experience design

38:11 Improving patient-centered healthcare

39:54 Challenges in value-based healthcare transition

42:55 The Kickstarter launch

HLTHworks' Website - hlthworks.com

RaeAnn's Linkedin - linkedin.com/in/raeann-grossman-299756a

Podcast's Website - redesigning-healthcare.com

Podcast Media Partner - tophealth.care